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The Influence of Promotion, Service Quality, and Electronic Word of Mouth on Customer Loyalty through Customer Satisfaction on the Instagram Account @rooftopin.nesia Fauzan, Muhammad Fairuz; Wedhasmara, Ari; Tania, Ken Ditha; Putra, Apriansyah
Sistemasi: Jurnal Sistem Informasi Vol 14, No 4 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i4.5196

Abstract

The use of social media has become a key strategy in business development in the era of information technology. Rooftopin Café utilizes social media to build relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotion, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customer satisfaction as a mediating variable. Using a quantitative approach, data were collected from 120 respondents—customers who have visited Rooftopin Café in Palembang and follow the Instagram account @rooftopin.nesia. The data were analyzed using SmartPLS. The results show that promotion, service quality, and e-WOM have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant influence on customer loyalty. In addition, customer satisfaction is proven to mediate the relationship between service quality and customer loyalty, indicating complementary mediation. This implies that service quality affects customer loyalty not only directly but also indirectly through customer satisfaction.
DeLone and McLean Model Analysis of Success Factors of SIDEMANG Application in Palembang City Faris, Haninda Ammar; Wedhasmara, Ari; Putra, Apriansyah; Kurnia, Rizka Dhini; Bardadi, Ali; Fitri, Shofiyah
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 2 (2024): JULY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i2.1894

Abstract

Indonesia is ranked 77th in the world in electronic-based government systems, especially the City of Plembang is ranked 89th regarding the evaluation of smart city improvement in Indonesia. One of the latest applications used in the past year is the SIDEMANG application, which is an information system that has the use and purpose of facilitating access to administrative services related to personal and agency licensing files online at the village and sub-district levels in Palembang city, but this is also not free from obstacles, especially internet signals. Therefore, an analysis is needed related to the implementation of Information Systems, to assess the success of applications that have been implemented, especially government digital services. DeLone and McLean Information System Success Model is used, to see the significant factors that cause the success of Information System implementation. The data analysis method used in this research is quantitative because the data collected is in the form of numbers and will be analyzed using the SmartPLS application statistical technique, using a sample size of 97 respondents. The results showed that the information quality factor was not significant to the intention or use of the application, the system quality factor was not significant to the intention or use of the application, the system quality factor was not significant to user satisfaction, the service quality factor was not significant to user satisfaction. Recommendations for the Palembang City Communication and Information Office are related to the evaluation and improvement of the SIDEMANG application using the DeLone and McLean Model analysis. In particular, improvements to the quality of information that can influence citizens to use the application, improvements to the quality of the system that can invite and satisfy users in using the application, and improvements to service quality factors on citizen satisfaction.
Sistem Informasi Geografis Pemetaan Menara Telekomunikasi dengan Pengecekan Jarak Menggunakan Metode Haversine Arba'i, Sultan; Wedhasmara, Ari; Fathoni, Fathoni; Putra, Apriansyah; Kurniawan, Dedy
Jurnal Teknik Informatika dan Sistem Informasi Vol 9 No 3 (2023): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v9i3.6219

Abstract

DISKOMINFO OKU Regency provides recommendations for the establishment of telecommunication towers. Then do the planning and arrangement of telecommunication towers. However, this is still done manually based on map visualization in printed books, so when changes occur, you have to reprint the book, and you have to re-plan with Microsoft Excel, which makes the process more difficult and time consuming. In addition, there is no digital tower information service causing a lack of information for tower providers, so that the construction of towers has not been properly organized. So the solution to this problem is to build a system that can manage data, can map telecommunication towers and can plan the need for shared towers for the next 5 years by taking into account population, cellular service users, traffic requirements, number of BTS and tower coverage radius, and can provides information on checking coordinates by applying the haversine method which is useful so that the construction of new towers can be properly arranged in the system, where the system is made based on a website with a design using the waterfall method. The results of this study are an application that can assist the process of planning and arrangement of towers, both visual maps, tower requirements, checking coordinates and so on, which is done computerized.