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All Journal Jurnal Manajemen Bisnis Jurnal EMT KITA Management and Economics Journal (MEC-J) Jurnal Samudra Ekonomi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Manajemen AJAD : Jurnal Pengabdian kepada Masyarakat COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdimas Prakasa Dakara Journal of Business Studies and Management Review Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) IIJSE International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management Jurnal Pengabdian Masyarakat Indonesia
Dessy Isfianadewi
Fakultas Bisnis Dan Ekomoika, Universitas Islam Indonesia, Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Bertahan dan Berkembang : Strategi 3 Pilar Sukses KWT Puspa Gemari di Era Digital Rosita Rosita; Dessy Isfianadewi; Dekar Urumsah; Reni Yendrawati
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5417

Abstract

Women Farmers Group (KWT) has a strategic role in women's economic empowerment and agricultural-based product development. However, KWT Puspa Gemari in Bantul, Yogyakarta, still faces obstacles in calculating production costs, unattractive packaging design, and limited marketing. This community service initiative aims to enhance the sustainability of herbal medicine businesses through training on production cost analysis, packaging design, and digital marketing. Methods include observation, training, Focus Group Discussion (FGD), and mentoring. Results show improved member understanding of product costing (from 5 to 12 members), upgraded packaging (from plastic bottles to glass bottles with professional labels), and expanded marketing via digital platform with a Purchasing Order (PO) system. Significant impacts include production efficiency, product competitiveness, and market expansion. These activities demonstrate that an integrated approach to production management and digital marketing can strengthen the sustainability of women-led micro-businesses. Future recommendations include continuous mentoring, product diversification, and digital technology optimization to enhance KWT's market position.
LAPORAN PRAKTIK INVESTASI DI CABANG BARU MARTABAK MINI KAJEK DI JALAN KALIURANG Bea Headystya Wildan Taufiq; Dessy Isfianadewi; Anas Hidayat
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i9.9106

Abstract

The research method used in this business practice report is descriptive qualitative with a case study approach at the Martabak Mini Kajek business branch on Jalan Kaliurang. Data were collected through direct observation at the outlet, interviews with the owner, employees, and consumers, documentation in the form of sales records and promotional media, and literature studies related to MSME business strategies. All data were analyzed descriptively analytically by comparing the actual conditions of the business with business management theory, and using SWOT analysis and Porter's Five Forces to identify the strengths, weaknesses, opportunities, threats, and competitive position of Martabak Mini Kajek in the local culinary market.
The Effect of Digital Technology on the Operational Performance of MSMEs on E-Commerce Platforms Through the Mediating Role of Supply Chain Integration Setyahadi, Ramadhani Naufal; Isfianadewi, Dessy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9069

Abstract

This study aims to analyze the impact of digital technology on the operational performance of Micro, Small, and Medium Enterprises (MSMEs) on e-commerce platforms with supply chain integration mediation. The digital technologies referred to include the Internet of Things (IoT) and Artificial Intelligence (AI), which play a role in improving the efficiency and effectiveness of business processes. This study uses a quantitative approach with a survey method of 198 MSME players in Indonesia who run their businesses through e-commerce platforms. Data analysis was performed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS software. The results show that digital technology has a positive impact on supply chain integration, both internally, with suppliers, and with customers. Supply chain integration has also been proven to have a significant impact on improving the operational performance of MSMEs. In addition, the supply chain integration variable acts as a mediator between digital technology and operational performance. These findings confirm that the application of digital technology supported by strong supply chain integration can drive increased efficiency, responsiveness, and competitiveness of MSMEs in the digital era.
Co-Authors Ade Jakaria Amalia, Yusvita Anas Hidayat, Anas Andriyastuti Suratman, Andriyastuti Anjar Priyono, Anjar Arief Darmawan Azizah, Rusina Aulia Bea Headystya Wildan Taufiq Berliandika, Beata Dekar Urumsah Faiz, Rayhan Fakhrian, M Bintang Farid, Hamel Guswady, Ady Hafidz Ummay Muhammad Johan, Ahmad Lak Lak Nazhat El Hasanah Libaihaqy Maulidka, Roes Aldi Asaddiari Mochamad Fauzan Muhamad Hanafii Afnan Muhammad Hasan Ar Rizqi Nadia, Humaira Kiyani Nurmauliana, Ninggita Piper, Ivan Pratama, Wiraditya Gusti Purnama, Muzzamil Putra Rachman, Muhammad Fajrul Reni Yendrawati Rizki, Azka Ainnur Rosita Rosita Sabda, Ahmad Setyahadi, Ramadhani Naufal Sudrajat, Yusuf Syakuri, Ahmad Tezza Adriansyah Anwar Tsani, Achmad Faza Wulan Dari, Wulan