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EFEKTIVITAS MENINGKATKAN PENJUALAN PRODUK PENYANDANG DISABILITAS MENGGUNAKAN MEDIA FACEBOOK: EFFECTIVENESS OF INCREASING SALES OF PRODUCTS FOR PEOPLE WITH DISABILITIES USING FACEBOOK MEDIA ST Hajar Munawarah; Indri Anugrah Ramadhani; Matahari
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 1 (2026): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i1.7483

Abstract

People with disabilities in Indonesia continue to face significant challenges in developing their businesses, particularly in product marketing. This study aims to examine the effectiveness of Facebook utilization training and mentoring in improving the sales performance of micro, small, and medium enterprises (MSMEs) operated by people with disabilities in Sorong Regency. The study employed a quantitative approach using a quasi experimental design with a one-group pretest–posttest design, involving 20 MSME entrepreneurs with disabilities. Data were collected through a closed-ended questionnaire using a four-point Likert scale, measuring six indicators: promotion intensity, market reach, transaction convenience, income, independence, and self confidence. The results of the paired sample t-test revealed a statistically significant difference between pretest and posttest scores (t = −3.525, p = 0.002). The highest improvements were observed in transaction convenience (0.90 points), income (0.65 points), and self-confidence (0.50 points). The normalized gain value of 0.35 indicates a moderate level of program effectiveness, with 42.1% of participants achieving a high effectiveness category. This study concludes that Facebook utilization training and mentoring are effective in enhancing the business performance of MSMEs operated by people with disabilities; however, continuous post-training mentoring is necessary to optimize outcomes for all participants. The findings highlight the importance of practical, measurable training programs supported by sustained mentoring to promote inclusive and sustainable digital entrepreneurship
PENGEMBANGAN SISTEM INFORMASI PENJUALAN BERBASIS WEB SEBAGAI MEDIA PROMOSI DAN PELAPORAN PENJUALAN HIMATEKFORS UNIMUDA SORONG: DEVELOPMENT OF A WEB-BASED SALES INFORMATION SYSTEM FOR PROMOTION AND SALES REPORTING AT HIMATEKFORS UNIMUDA SORONG Riska Koedoeboen; Matahari; Sahiruddin
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 1 (2026): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i1.7865

Abstract

This research was motivated by the sales process at HIMATEKFORS, Universitas Pendidikan Muhammadiyah Sorong, which was still conducted manually, making the process less efficient and ineffective. The study aimed to develop a web-based sales information system as a medium for product promotion, transaction management, and sales reporting. The system development applied the Waterfall method, which includes the stages of requirement definition, system and software design, implementation and unit testing, integration and system testing, as well as operation and maintenance. The system was developed using PHP Native with MySQL as the database. The available features include user registration and login, product catalog and search, shopping cart, checkout, order history, product management, sales reports, and store information management. Black Box Testing was conducted using 25 testing scenarios, and the results showed that all system functions operated properly with a success rate of 100%. Meanwhile, the System Usability Scale (SUS) testing involving 20 respondents obtained an average score of 77.3, which falls into the Good category. Based on these results, the developed system is expected to improve promotional effectiveness, simplify transaction processes, and assist in managing sales reports at HIMATEKFORS UNIMUDA Sorong.