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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Akademi Akuntansi (JAA) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE NEAR: Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research COUNT: Journal of Accounting, Business and Management Jurnal Pengabdian Kepada Masyarakat Khidmah Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora
Yulis Nurul Aini
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Transformasi Keripik Singkong Menuju Pasar Ekspor: Efektifitas Mesin Produksi dan Optimalisasi Website Pemasaran Rachma Bhakti Utami; Evi Fajriantina Lova; Yulis Nurul Aini
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i1.3152

Abstract

Singkong merupakan salah satu komoditas unggulan di Desa Pandansari Lor, Kelurahan Jabung, Kabupaten Malang, Jawa Timur. Desa ini merupakan salah satu sentra penghasil singkong, sehingga memiliki potensi besar untuk pengembangan produk olahan bernilai ekspor. Secara nasional, Indonesia menempati urutan kelima produsen singkong terbesar di dunia dengan total produksi mencapai 18,3 juta ton pada tahun 2020. Jawa Timur sendiri merupakan lima besar provinsi penghasil singkong terbesar di Indonesia. UMKM PT Anugrah Jaya Food (merek Extradelicious) merupakah produsen keripik singkong di Desa Pandansari Lor, Kecamatan Jabung, Kabupaten Malang yang memiliki potensi besar untuk mengekspor produk khususnya keripik singkong. Pengabdian Kepada Masyarakat ini dirancang untuk menjawab tantangan utama yang dihadapi mitra, seperti strategi pemasaran yang masih konvensional serta masih rendahnya penyerapan terhadap bahan baku singkong yang berlebih di daerah ini. Melalui pendekatan partisipatif, kegiatan pengabdian dilakukan secara menyeluruh, mulai dari sosialisasi, pelatihan, penerapan teknologi, hingga pendampingan intensif. Intervensi yang diberikan meliputi penerapan teknologi tepat guna, seperti mesin perajang kapasitas besar. Di bidang manajemen usaha, dilakukan penguatan pemasaran digital melalui pembuatan website company profile sebagai etalase produk dan sarana pemesanan daring. Hasilnya, mitra mengalami peningkatan jumlah produksi serta perluasan akses pasar hingga membuka peluang ekspor produk keripik singkong ke tingkat global.
PELATIHAN PEMBUATAN DUWET-POLINEMA SWEET TOMATO JAM BAGI WARGA DESA DUWET KEC.TUMPANG KAB. MALANG Ayu Sulasari; Ellyn Eka Wahyu; Tri Yulistyawati Evelina; Yulis Nurul Aini; Siti Nurbaya; Ahmad Fauzi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.4642

Abstract

Desa DUWET Kec. Tumpang Kab. Malang memiliki potensi desa terutama untuk hasil-hasil pertanian. Salah satunya adalah hasil kebun berupa tanaman tomat. Masyarakat di desa Duwet terutama ibu-ibu rumah tangga cukup banyak dan memiliki waktu di rumah. Kegiatan sehari-hari mereka adalah bekerja diladang, di sawah dan berdagang. Berdasarkan kondisi tersebut, maka dirasa perlu menambah ketrampilan agar masyarakat mampu mengolah hasil pertanian yang ada. Kegiatan pelatihan pembuatan selai tomat ini dilakukan dalam rangka memberdayakan potensi desa DUWET. Hasil kegiatan pelatihan pembuatan selai tomat diberi nama “DUWET-POLINEMA SWEET TOMATO JAM” dilaksanakan sesuai dengan rencana kegiatan yang sudah dibuat,
Pengaruh Keragaman Produk dan Influencer Marketing Terhadap Keputusan Pembelian Produk Delice By Dite Kota Malang Cindy Wahyu Amalia Putri; Yulis Nurul Aini; Fullchis Nurtjahjani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rqgg5y52

Abstract

Intense competition in the culinary sector has driven SMEs to continuously differentiate themselves and develop marketing strategies. Delice By Dite SME has responded by offering diverse products and collaborating with influencers. This study aims to analyze the influence of product diversity and influencer marketing on consumer purchasing decisions. This study employs a descriptive quantitative approach with variables including product diversity, influencer marketing, and purchasing decisions. Data was collected through purposive sampling from 94 respondents who are consumers of Delice By Dite and followers of the Instagram accounts @delicebydite and @quhin. Data analysis was conducted using multiple linear regression and hypothesis testing. The results of the study indicate that product diversity and influencer marketing had a positive and significant influence on the purchase decision of Delice By Dite’s products. Based on the research, it can be concluded that the greater the product diversity and the stronger the influence of influencers, the higher the consumer's tendency to make a purchase decision. Therefore, Delice By Dite is advised to increase product packaging variety and expand collaboration with various influencers whose audience base relevant to the target market.
Pelatihan dan Praktik Pembuatan Visual Konten Untuk Meningkatkan Daya Tarik Produk UMKM Batik Zubaidi; Yulis Nurul Aini; Kartika Indah Permanasari; Rr Tri Istining Wardani; Bambang Suryanto; Ririn Pratiwi Suharto
Khidmah Nusantara Vol. 2 No. 1 (2025): Agustus 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/8fvmh245

Abstract

UMKM Batik Gandring Singosari menghadapi tantangan dalam meningkatkan citra dan daya tarik produk melalui media digital, khususnya pada aspek pembuatan konten visual yang efektif. Kegiatan pengabdian ini bertujuan untuk meningkatkan keterampilan mitra dalam memproduksi konten visual yang menarik guna menunjang promosi produk batik melalui pelatihan, praktik, dan pendampingan. Metode pelaksanaan menggunakan Learning by Doing. Metode pelaksanaan terdiri dari empat tahapan sistematis, yaitu: analisis kebutuhan mitra dan penyusunan modul; pelatihan dasar fotografi produk; praktik langsung pemotretan dan editing visual menggunakan aplikasi seperti Canva, Snapseed, dan Lightroom Mobile; serta penyusunan katalog digital dan konten storytelling berbasis narasi budaya produk. Kegiatan ini melibatkan pemilik dan karyawan UMKM sebagai peserta aktif. Hasil evaluasi menunjukkan bahwa seluruh peserta menyatakan pelatihan sangat relevan, mudah dipahami, dan memberikan dampak langsung terhadap peningkatan promosi digital usaha mereka. Peserta mampu menghasilkan foto produk berkualitas, menyusun katalog digital, dan mengelola media sosial dengan konten yang lebih menarik. Testimoni peserta menegaskan peningkatan kepercayaan diri dalam pengambilan gambar dan kemampuan menyusun narasi visual. Secara keseluruhan, kegiatan ini berhasil meningkatkan kapasitas mitra dalam memproduksi konten visual yang lebih profesional dan efektif, serta memberikan kontribusi terhadap peningkatan daya saing UMKM di era digital.
Pendampingan dan Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UMKM Lily Gembira Karya di Malang Fullchis Nurtjahjani; Umi Khabibah; Dwi Sudjanarti; Mahmudatul Himma; Yulis Nurul Aini; Ahmad Fauzi
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7492

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian nasional, baik dari sisi penciptaan lapangan kerja maupun kontribusinya terhadap Produk Domestik Bruto (PDB). Namun, dalam menghadapi era digital, banyak UMKM yang masih mengalami kesulitan dalam mengadopsi teknologi pemasaran digital karena keterbatasan pemahaman dan keterampilan. Pengabdian kepada masyarakat ini dilatarbelakangi oleh pentingnya peningkatan kapasitas digital marketing pelaku UMKM, khususnya dalam menghadapi tantangan persaingan pasar yang semakin kompetitif. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan dan pendampingan mengenai strategi pemasaran digital kepada mitra UMKM Lily Gembira Karya, sebuah usaha mikro di Kota Malang yang bergerak dalam produksi makanan ringan abon jamur tiram. Metode pelaksanaan pengabdian mencakup kegiatan ceramah, tutorial praktik, diskusi interaktif, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan selama dua hari, dengan total peserta sebanyak 12 orang yang terdiri dari pemilik dan staf operasional UMKM. Fokus materi pelatihan meliputi pengenalan digital marketing, strategi media sosial, pembuatan konten promosi, serta analisis sederhana performa pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam menggunakan media digital, khususnya media sosial Instagram dan platform e-commerce. Peserta berhasil membuat akun bisnis, memproduksi konten promosi, serta mulai mengelola akun media sosial secara aktif dan konsisten. Kegiatan ini memberikan dampak positif dalam meningkatkan kapasitas promosi digital UMKM dan diharapkan menjadi awal dari transformasi pemasaran konvensional menuju pemasaran berbasis teknologi digital yang berkelanjutan. Diperlukan tindak lanjut berupa pelatihan lanjutan yang mencakup strategi pemasaran lanjutan dan penggunaan fitur iklan berbayar agar UMKM semakin mampu bersaing di pasar digital
FACTORS AFFECTING BULLISH IHSG IN COVID 19 PANDEMIC CONDITIONS Yulis Nurul Aini; Ludfi Djajanto; Baroroh Lestari; Maskur
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.787

Abstract

The outbreak of the Covid-19 pandemic in early 2020 had profound and far-reaching impacts on global economies and financial markets. As countries implemented lockdowns, travel restrictions, and various other measures to curb the spread of the virus, financial markets experienced unprecedented volatility. The stock markets, in particular, exhibited fluctuations that were both dramatic and complex, challenging traditional understanding and analysis.  This study aims to examine the factors influencing the bullish movement of the Composite Stock Price Index (CSPI) during the Covid-19 pandemic. Drawing data from reputable sources such as the Indonesia Stock Exchange, The Central Bureau of Statistics, and Bank Indonesia, the research focuses on monthly records of the CSPI, inflation rates, and interest rates. Employing multiple regression analysis as the analytical tool, the study explores the intricate relationships between these variables. The findings present intriguing insights into the interplay between economic factors and stock market behavior. Notably, the research reveals a positive and statistically significant link between inflation and the bullish movement of the CSPI amidst the Covid-19 context. This suggests that rising inflation rates are associated with an upward trend in the CSPI. Conversely, the study uncovers a negative correlation between interest rates and the bullish trajectory of the CSPI during the pandemic. Higher interest rates are found to curtail the bullish movement of the index. This study contributes to a deeper understanding of the financial dynamics during challenging periods, offering valuable insights for investors, analysts, and policymakers seeking to navigate the complexities of the stock market amid Covid-19.
Pengaruh Celebrity Endorser dan Brand Trust Terhadap Minat Beli Produk Smartphone pada Mahasiswa Perguruan Tinggi Negeri di Kota Malang Fiorano Coren Qolbi Torana; Rena Feri Wijayanti; Yulis Nurul Aini
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pnkqhn16

Abstract

Rapid technological advancements have spurred the emergence of modern smartphones, including the Samsung brand, which is among the most popular in Indonesia. However, sales figures—particularly in Indonesia—have not shown significant growth. This study aims to analyze the influence of celebrity endorsers and brand trust on the purchase intention for Samsung smartphones among public university students in Malang City. A quantitative approach utilizing explanatory research was employed, involving 100 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression, incorporating both partial and simultaneous hypothesis testing. The results indicate that celebrity endorsers and brand trust have a significant influence on purchase intention. Therefore, prioritizing synergistic celebrity endorsements and strong brand trust is essential to boosting purchase intention.
Pengaruh Brand Personality dan Brand Experience Terhadap Brand Love Pada Flowa Bouquet (Studi pada Konsumen Flowa Bouquet di Kota Malang) Choirunnisa Adinda Nuraini; Yulis Nurul Aini; Fullchis Nur Tjahyani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b6098d22

Abstract

Increasingly fierce competition in the floristry industry is driving businesses to build strong brands in order to attract and retain customers. Flowa Bouquet is a florist business in Malang, the sales in Flowa Bouquet fluctuated during August to December 2025, suggesting that consumer brand love has not been estabilished. This study aims to investigate and analyse the influence of brand personality and brand experience on brand love amongst Flowa Bouquet’s customers in Malang. This study applied a quantitative research method. The purposive sampling was used to obtain 97 Flowa Bouquet customers who had purchased the product at least once, determined using Cochran’s formula. The data were collected via a questionnaire and analysed using multiple linear regression analysis with the equation Y = a + b1X1 + b2X2, as well as hypothesis testing. The results of the correlation analysis between brand personality and brand experience on brand love showed that the calculated F-value was greater than the critical F-value—specifically, 67.389 > 3.093—with a coefficient of determination of 0.580. It means that brand personality and brand experience accounted for 58% of the variation in brand love, while the remaining variation was influenced by other factors not discussed in this study. Based on the research results, it can be concluded that brand personality and brand experience together have a positive and significant effect on brand love among Flowa Bouquet consumers. It is recommended that Flowa Bouquet maintain and enhance the aesthetic appeal of its brand personality and continuously strengthen the consumer experience in order to build and maintain customer brand love.
Pengaruh Ulasan Daring dan Citra Merek  Terhadap Kepercayaan Merek pada UMKM Boltapiet  di Kota Malang Agustin Mahardika; Yulis Nurul Aini; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qavwtg60

Abstract

The increasingly tight competition for UMKM, including in Boltapiet UMKM in Malang, requires that consumer trust in brands be maintained. In the digital era, this trust is influenced by daring reviews on social media and brand image formed from consumer perception. This study aimed to determine and analyze the influence of online reviews and brand image on brand trust in Boltapiet UMKM. This research was quantitative research with an explanatory research approach, using questionnaire data collection techniques, observations, interviews, and documentation. The purposive sampling technique was used to obtain 91 respondents. The data analysis used validity, reliability, classical assumption, multiple linear regression, determination coefficient, t-test, and F test with IBM SPSS Statistic. The results study showed that online review spartially have a positive and significant effect on brand trust. Brand image partially has a positive and significant effect on brand trust. In the F test, online reviews and brand image simultaneously had a positive and significant effect on brand trust and online reviews contributed the most dominant. It can be concluded that online reviews and brand image contribute to forming brand trust in Boltapiet UMKM in Malang. Therefore, UMKM need to optimize the management of digital reviews and maintain the consistency of a positive brand image so that consumer trust continues to increase.
Pengaruh Relationship Marketing dan Personal Selling Terhadap Loyalitas Pelanggan Unit Toyota di PT Kartika Sari Mulia Malang Lucia Eny Rahmawati; Yulis Nurul Aini; Rizky Kurniawan Murtiyanto
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5xbayk08

Abstract

Customer loyalty is a key factor in ensuring business sustainability amidst the increasingly competitive automotive industry. This study was prompted by fluctuations in vehicle sales at PT. Kartika Sari Mulia in Malang, highlighting the need to enhance customer loyalty through relationship marketing and personal selling. This study aims to analyse the influence of relationship marketing and personal selling on customer loyalty at PT. Kartika Sari.  This study employed a descriptive quantitative research design with an explanatory research approach. The study sample consisted of 91 respondents selected using purposive sampling. Data were collected via questionnaires, and analysis employed multiple linear regression and hypothesis testing in IBM SPSS Statistics.  The results of the study indicate that Relationship Marketing has a positive and significant effect on customer loyalty, as evidenced by a t-value of 4.361 and a significance level of 0.000 < 0.05. Personal Selling also has a positive and significant effect on customer loyalty, as evidenced by a t-value of 3.579 and a significance level of 0.001 < 0.05. Simultaneously, Relationship Marketing and Personal Selling have a positive and significant effect on customer loyalty, as indicated by a calculated F-value of 76.747 > 3.10 (table F-value) and a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.679 indicates that relationship marketing and personal selling account for 67.9% of the variation in customer loyalty. These findings suggest that strengthening relationship marketing and personal selling can enhance customer loyalty at PT Toyota Kartika Sari Mulia Malang.  Based on the research findings, it can be concluded that relationship marketing and personal selling have positive and significant effects on customer loyalty at PT Toyota Kartika Sari Mulia Malang. Therefore, the company is encouraged to strengthen its relationship marketing and personal selling strategies to further enhance customer loyalty.  
Co-Authors Achmad Zaini Agustin Dwi Haryanti Agustin Mahardika Ahmad Fauzi Ane Fany Novitasari Ayu Sulasari Bambang Soepeno Bambang Suryanto Baroroh Lestari Batubulan, Kadek Suarjuna Choirunnisa Adinda Nuraini Cindy Wahyu Amalia Putri Dinda Devy Nabilla Dwi Sudjanarti Ellyn Eka Wahyu Evi Fajriantina Lova Evi Suwarni, Evi Fadloli Fadloli Fiorano Coren Qolbi Torana Fullchis Nur Tjahyani Kartika Indah Permanasari Khoriyah Trianti Lucia Eny Rahmawati Ludfi Djajanto Lyra Ayu Sephia Mahmudatul Himma Maskur, M Mohammad Maskan Mokhamad Hanif Alim Nilawati Fiernaningsih Nurtjahjani, Fullchis Patma, Tundung Subali Pudji Herijanto Rachma Bhakti Utami Rena Feri Wijayanti Ririn Pratiwi Suharto Rizky Kurniawan Murtiyanto Rr Tri Istining Wardani Siti Nurbaya Sugeng Basuki Tri Yulistyawati Evelina Umi Khabibah Veri Hardinansyah Dja'far Yekie Senja Oktora Yekie Senja Oktora Yosi Afandi Zubaidi Zubaidi Zubaidi