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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Akademi Akuntansi (JAA) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE NEAR: Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research COUNT: Journal of Accounting, Business and Management Jurnal Pengabdian Kepada Masyarakat Khidmah Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora
Yulis Nurul Aini
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kemudahan dan Pengalaman Terhadap Minat Menggunakan Kembali Aplikasi PLN Mobile  (Studi pada Pelanggan PLN ULP Malang Kota) Lyra Ayu Sephia; Yulis Nurul Aini; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ab0z8281

Abstract

The rapid development of digital services has encouraged people to adopt technology based applications that provide convenience and efficiency, including PLN Mobile as a digital electricity service platform. Nevertheless, the existence of various usage related problems suggests that ease of use and user experience are important factors that potentially influence customers intention to continue using the PLN Mobile application. The purpose of this research is to analyze the influence of ease of use and user experience on reuse intention of the PLN Mobile application.  This research was a quantitative study that used a questionnaire as the data collection instrument, which was distributed to 103 respondents who were customers of PLN ULP Malang Kota and had used the PLN Mobile application at least once. The respondents were selected using a purposive sampling technique. The data were analyzed using multiple linear regression analysis and hypothesis testing. From the result of correlation analysis of ease of use and user experience on reuse intention, it was known that F count > F table (42,440 > 3,09), with a coefficient of determination was 0,448. This means there was influence of ease of use and user experience on reuse intention of 44,8% and the rest 55,2% was influenced by other factors not discussed in this research. Based on the result of the research, it can be concluded that ease of use and user experience significantly influence reuse intention. Therefore, the company is expected to maintain and improve the quality of its digital services by simplifying the use of the application and enhancing the user experience, so that customers’ intention to continue using the PLN Mobile application can increase sustainably
Pengaruh Brand Love dan E-Wom Terhadap Brand Trust pada Pengguna Aplikasi Gojek di Kota Malang Mokhamad Hanif Alim; Yosi Afandi; Yulis Nurul Aini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sy6qm206

Abstract

Brand love and electronic word of mouth are factors that can shape user trust in digital service brands. Although Gojek holds a strong brand position, both positive and negative reviews regarding service quality, security, and user experience persist. This study aims to analyze the influence of brand love and electronic word of mouth both partially and simultaneously on brand trust among Gojek app users in Malang City. This study employed a quantitative approach using explanatory research. The data were collected via online questionnaires from 100 respondents selected through purposive sampling. The data were analyzed using descriptive analysis, classical assumption tests, multiple linear regression, the coefficient of determination, partial tests, and simultaneous tests. Descriptive analysis results indicated that brand love obtained a mean score of 3.89, electronic word of mouth 3.91, and brand trust 4.07 all fell within the high category. Classical assumption test results showed that the regression model met the necessary requirements. The findings indicated that brand love and electronic word of mouth explain 56.8% of the variance in brand trust, while the remaining 43.2% was explained by factors outside the scope of this study. The results showed that brand love had a positive and significant partial effect on brand trust. Electronic word of mouth also had a positive and significant partial effect on brand trust, exerting a stronger influence than brand love. Simultaneously, brand love and electronic word of mouth had a positive and significant effect on brand trust. Based on these findings, it can be concluded that user trust in Gojek is formed through emotional connections with the brand and information obtained via digital media. It is recommended that Gojek maintain user satisfaction, the quality of digital information content, and brand credibility, while also enhancing emotional attachment, user interaction on digital media, and accountability in resolving service issues
PERFORMANCE OF INVESTMENT INSTRUMENTS AMIDST THE DEVELOPMENT OF DIGITAL TECHNOLOGY Yulis Nurul Aini; Ludfi Djajanto; Zubaidi Zubaidi; Veri Hardinansyah Dja’far
Count : Journal of Accounting, Business and Management Vol. 4 No. 1 (2026): July: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v4i1.945

Abstract

This study aims to find out the performance of investment instruments amidst the development of digital technology. The data sources were obtained from data published on the Indonesia Stock Exchange. The data used were Sharia stocks (ISSI) including 4 companies with big capital, and LQ45 stocks including 4 companies with big capital for the period 2023-2025. The analysis tools used to measure the performance of Sharia stocks and LQ45 stocks were risk and return rate. Based on the measurement results, it was revealed that Sharia stocks provide a higher return compared to conventional LQ45 stocks. Based on risk using the Sharpe and Jensen approaches, it was revealed that Sharia stocks are riskier than conventional LQ45 stocks. Therefore, the performance of Sharia stocks is more attractive, so it can be considered by investors when choosing them in the digital technology era.
Pengaruh Kredibilitas Selebriti dan Green Marketing Terhadap Minat Beli Produk Skincare From This Island Dinda Devy Nabilla; Yulis Nurul Aini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/scz6pp11

Abstract

This study aims to determine the effect of Celebrity Credibility and Green Marketing on Purchase Intention among consumers of From This Island skincare products. This is an explanatory quantitative research. Data was collected using an online questionnaire. The sampling technique used was purposive sampling with 100 respondents, consisting of consumers or potential consumers in the Malang area who are aware of the From This Island brand and have been exposed to Maudy Ayunda's promotional content. Data analysis was conducted using multiple linear regression with IBM SPSS Statistic 25. The results showed that all instruments were valid and reliable, and the regression model met all classical assumption tests. The findings conclude that partially, Celebrity Credibility has no significant effect on Purchase Intention, while Green Marketing has a positive and significant effect on Purchase Intention. Simultaneously, Celebrity Credibility and Green Marketing significantly affect the Purchase Intention of From This Island consumers by 49.4%. The limitations of this study include the geographical scope, which is focused only on Malang City, and the dominance of the young age group in the respondent profile. This study utilizes the Celebrity Credibility theory by Hariyanto (2023), the Green Marketing theory by Amrita et al. (2024), and the Purchase Intention theory by Wardhana (2024). From This Island is advised to continue optimizing green marketing, highlighting sustainable lifestyle content, and providing education on environmental value transparency to further increase purchase intention.
Co-Authors Achmad Zaini Agustin Dwi Haryanti Agustin Mahardika Ahmad Fauzi Ane Fany Novitasari Ayu Sulasari Bambang Soepeno Bambang Suryanto Baroroh Lestari Batubulan, Kadek Suarjuna Choirunnisa Adinda Nuraini Cindy Wahyu Amalia Putri Dinda Devy Nabilla Dwi Sudjanarti Ellyn Eka Wahyu Evi Fajriantina Lova Evi Suwarni, Evi Fadloli Fadloli Fiorano Coren Qolbi Torana Fullchis Nur Tjahyani Kartika Indah Permanasari Khoriyah Trianti Lucia Eny Rahmawati Ludfi Djajanto Lyra Ayu Sephia Mahmudatul Himma Maskur, M Mohammad Maskan Mokhamad Hanif Alim Nilawati Fiernaningsih Nurtjahjani, Fullchis Patma, Tundung Subali Pudji Herijanto Rachma Bhakti Utami Rena Feri Wijayanti Ririn Pratiwi Suharto Rizky Kurniawan Murtiyanto Rr Tri Istining Wardani Siti Nurbaya Sugeng Basuki Tri Yulistyawati Evelina Umi Khabibah Veri Hardinansyah Dja'far Yekie Senja Oktora Yekie Senja Oktora Yosi Afandi Zubaidi Zubaidi Zubaidi