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All Journal Jurnal Ekonomi WIDYA LAKSANA International Journal of Social Science and Business Community Engagement and Emergence Journal (CEEJ) Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Environmental, Sustainability, and Social Science INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Innovative and Creativity
Komang Endrawan Sumadi Putra
Universitas Pendidikan Ganesha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH TANGIBLE DAN EMPATHY TERHADAP KEPUASAN PENGUNJUNG PADA DESTINASI PARIWISATA AIR PANAS BANJAR Putu Ayodhia Darsinita; Putra, Komang Endrawan Sumadi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101485

Abstract

This study aims to explain the influence of tangible and empathy on customer satisfaction. The population in this study is the community that has visited the Air Panas Banjar tourist destination in Buleleng Regency. The sample size used is 400 people with the sampling method being simple random sampling. The analysis technique used is multiple linear regression analysis using SPSS 25. The results of this study indicate that tangible and empathy have a significant effect on customer satisfaction, tangible has a positive and significant effect on customer satisfaction, and empathy has a positive and significant effect on customer satisfaction. Therefore, it is important for the management of the Air Panas Banjar tourist destination to pay attention to tangible and empathy in order to build a positive attitude that ultimately impacts customer satisfaction.
Pengaruh Promosi dan Citra Destinasi terhadap Keputusan Berkunjung di Pantai Penimbangan Abhimayu; Putra, Komang Endrawan Sumadi
Prospek: Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v7i2.98816

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan citra destinasi terhadap keputusan berkunjung pada pengunjung destinasi wisata pantai penimbangan. Promosi memiliki peran memberitahukan suatu produk terhadap kalangan masyarakat sedangkan citra destinasi berpartisipasi dari suatu tempat tertentu yang menggambarkan destinasi wisata dalam mempengaruhi keputusan berkunjung. Penelitian ini menggunakan pendekatan kausal dengan metode sampling probabilitas dengan teknik simple random sampling. Metode pengumpulan data menggunakan kuesioner yang disebarkan kepada 397 pengunjung pantai penimbangan serta dokumentasi dan dianalisis menggunakan regresi linier berganda. Hasil analisis menunjukkan bahwa secara simultan promosi dan citra destinasi berpengaruh positif dan signifikan terhadap keputusan berkunjung. Kemudian secara parsial promosi berpengaruh positif dan signifikan terhadap keputusan berkunjung dan citra secara parsial berpengaruh positif dan signifikan terhadap keputusan berkunjung. Temuan ini menegaskan bahwa pengelola pantai penimbangan dapat mengoptimalkan strategi pemasaran, khususnya dalam membangun citra destinasi yang positif bagi mata konsumen dan calon konsumen. Dengan strategi yang tepat, hal ini dapat mendorong peningkatan keputusan kunjungan wisata pantai penimbangan.
Pengaruh Word of Mouth (WOM) dan Lokasi terhadap Keputusan pembelian pada Usaha Terrazzo Bali Victory Singaraja Pratasik, Rachel Kimberly; Putra, Komang Endrawan Sumadi
Prospek: Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v7i2.102092

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Word of Mouth (WOM) dan Lokasi terhadap keputusan pembelian, baik secara simultan dan secara parsial. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif kausal. Subjek dalam penelitian ini adalah para pelanggan usaha Terrazzo Bali Victory Singaraja. Objek penelitian ini adalah Word of Mouth (WOM) dan Lokasi terhadap Keputusan pembelian. Penentuan sampel dalam penelitian ini menggunakan teknik purposive sampling. Jumlah sampel yang digunakan adalah 150 responden. Instrument yang digunakan dalam pengumpulan data adalah kuesioner dan teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil dari penelitian ini adalah (1) Word of Mouth (WOM) secara bersama-sama (simultan) berpengaruh signifikan terhadap keputusan pembelian, (2) Word of Mouth (WOM) berpengaruh positif dan signifikan terhadap keputusan pembelian, (3) Lokasi berpengaruh positif dan signifikan keputusan pembelian.
Digital Payment Experience: The Influence of Hedonic Motivation and Price Value on QRIS Usage Intention Budiarta, I Nyoman; Putra, Komang Endrawan Sumadi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1597

Abstract

QRIS is a digital payment system innovation in the form of a standardized QR Code launched by Bank Indonesia with the aim of making transactions more practical and faster. This study aims to determine the influence of hedonistic motivation and price value on the interest in using QRIS as a payment gateway among students at the Faculty of Economics, Ganesha University of Education. The research method used is an associative quantitative approach. The research sample consisted of 100 respondents selected using purposive sampling techniques. Data was collected through a Likert scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results of the study indicate that hedonic motivation has a positive and significant effect on interest in using QRIS. Price value has also been proven to have a positive and significant effect on interest in using QRIS. Thus, it can be concluded that the higher the hedonic motivation and the greater the perceived price value, the higher the interest of students in using QRIS as a digital payment tool.
The Influence of Tourist Experience and Tourist Satisfaction on Revisit Intention to Aling-Aling Waterfall Yogiantara, I Putu Ari; Putra, Komang Endrawan Sumadi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1598

Abstract

This study aims to examine the influence of tourist experience and tourist satisfaction on revisit intention to the Aling-Aling Waterfall tourist destination in Buleleng Regency. The background of this research is based on the phenomenon of fluctuating tourist visits, which indicates that natural attractions alone are not sufficient to ensure the sustainability of visits. This research employs a quantitative approach with an associative design. The population consists of tourists visiting Aling-Aling Waterfall during the 2022–2024 period, with a total sample of 100 respondents selected using purposive sampling. The research instrument was developed using a five-point Likert scale with indicators of tourist experience (education, aesthetics, entertainment, escapism), tourist satisfaction (nature, culture, overall service), and revisit intention. Data were analyzed using multiple linear regression with SPSS. The results show that both tourist experience and tourist satisfaction have a positive and significant effect on revisit intention.These findings highlight the importance of memorable experiences and tourist satisfaction in fostering loyalty and supporting the sustainability of nature-based tourism in Buleleng.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Kerajinan Anyaman Bambu di Desa Sidetapa. Yenny Devita, Ni Kadek; Putra, Komang Endrawan Sumadi
Prospek: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v5i1.58963

Abstract

Tiga faktor yang mempengaruhi keputusan pembelian kerajinan anyaman bambu di Desa Sidetapa yang diteliti dalam penelitian ini yaitu: (1) pengaruh promosi & kualitas produk terhadap keputusan pembelian; (2) pengaruh promosi terhadap keputusan pembelian; & (3) pengaruh kualitas produk terhadap keputusan pembelian. Dalam penelitian ini, desain penelitian kuantitatif kausal digunakan. Subjek penelitiannya adalah pelanggan yang membeli kerajinan anyaman bambu di Desa Sidetapa, & objek penelitiannya adalah iklan, kualitas produk, & keputusan pelanggan. Sebanyak 100 responden dijadikan sampel penelitian. Kuesioner yang diberikan kepada responden berfungsi sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa (1) ada hubungan antara promosi & kualitas produk dengan cara konsumen mengambil keputusan membeli, (2) ada hubungan antara promosi dengan cara konsumen mengambil keputusan membeli, & (3) ada hubungan antara promosi dengan kualitas produk. kualitas produk & bagaimana konsumen mengambil keputusan pembelian kerajinan anyaman bambu di Desa Sidetapa.
Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Laptop Lenovo di Kecamatan Buleleng Adi Suarsana, I Putu Rian; Sumadi Putra, Komang Endrawan
Prospek: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v5i1.59183

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan citra merek terhadap keputusan pembelian baik itu secara simultan maupun secara parsial. Rancangan penelitian ini menggunakan kuantitatif kausal. Subjek yang digunakan dalam penelitian ini adalah konsumen laptop Lenovo di Kecamatan Buleleng dengan objek yang digunakan dalam penelitian ini yaitu gaya hidup, citra merek, dan keputusan pembelian. Jumlah sampel adalah 70 responden. Metode yang digunakan dalam pengumpulan data adalah kuesioner yang kemudian dianalisis dengan menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan hasil bahwa (1) gaya hidup dan citra merek secara signifikan berpengaruh terhadap keputusan pembelian. (2) gaya hidup berpengaruh secara positif dan signifikan terhadap keputusan pembelian. (3) citra merek berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
The Influence of Product Quality and Price Perception on Purchase Decisions for Gold Savings Products PRATIWI, Ni Komang Rada; PUTRA, Komang Endrawan Sumadi
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1527

Abstract

This study aims to determine the effect of product quality and price perception on consumer purchasing decisions on gold savings products. This type of research is quantitative research. The population used is customers who buy gold at PT. Pegadaian UPC Lovina, Buleleng Regency in 2024. The sampling technique used is probability sampling with the simple random sampling method. Determination of the number of samples using the Slovin formula, so that the number of samples used is 400 respondents. The instrument used in data collection is a questionnaire. Data processing in this study uses the assistance of the Statistical Package for The Social Science (SPSS) version 25 program. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Product quality and price perception have a positive and significant effect on customer purchasing decisions on gold savings products, (2) Product quality has a positive and significant effect on customer purchasing decisions on gold savings products and (3) Price perception has a positive and significant effect on customer purchasing decisions on gold savings products.
Exploring Women’s Entrepreneurial Leadership and Digital Gamification Marketing in Fashion MSMEs Ariasih, Made Putri; Sumadi Putra, Komang Endrawan; Suarmanayasa, I Nengah; Santi, Ni Wayan Ayu
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8563

Abstract

This study explores the role of women’s entrepreneurial leadership and digital gamification marketing in enhancing the business performance of fashion MSMEs in Bali, Indonesia. Using a qualitative phenomenological approach, data were collected through in-depth interviews, direct observations, and document reviews involving selected women entrepreneurs in Bali’s fashion MSME sector who have successfully implemented both leadership and digital gamification strategies. The snowball sampling technique was applied to identify participants who met specific criteria related to entrepreneurial leadership and digital innovation practices. The findings reveal that women’s entrepreneurial leadership, characterized by empathy, inclusiveness, and collaboration, fosters creativity, innovation, and employee motivation, contributing to organizational growth. Gamification in digital marketing, such as point-based rewards, challenges, and social media engagement, enhances customer loyalty and purchase intention. However, MSMEs face challenges such as limited budgets, technological capacity, and maintaining creative consistency. The synergy between leadership and gamification forms a sustainable model leadership drives innovation and engagement, while gamification strengthens customer relationships and brand loyalty. Although the study emphasizes non-financial outcomes, including financial indicators such as profitability or revenue growth would enrich future analyses of business performance.
Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Brand Image Terhadap Niat Penggunaan Bank Digital Seabank: Studi pada Generasi Z di Kecamatan Buleleng Kadek Dena Ade Mahamerta; Komang Endrawan Sumadi Putra
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of digital banking services in Indonesia has not been fully accompanied by optimal user adoption, particularly among Generation Z, who still express concerns regarding security and trust. This study aimed to examine the effect of perceived usefulness, perceived ease of use, and brand image on the intention to use SeaBank digital banking services among Generation Z in Buleleng District. A causal quantitative approach was employed, and data were collected through questionnaires distributed to 150 respondents selected using purposive sampling. The collected data were analyzed using multiple linear regression with statistical software assistance. The results show that perceived usefulness, perceived ease of use, and brand image simultaneously have a significant effect on the intention to use SeaBank. Partially, perceived usefulness and perceived ease of use have a positive and significant effect, while brand image has a negative and significant effect on intention to use. These findings indicate that functional benefits and ease of use are the main drivers of intention, whereas SeaBank’s brand image has not yet fully strengthened user confidence.
Co-Authors Abhimayu Adi Suarsana, I Putu Rian Ahmad Samsul Rizal Anggarawati, Putu Ayu Aryawati, Ni Made Ayu Kusumawati, Made Budiarta, I Nyoman Crisna Adi Putra Sudiarta, Komang Firman Hidayat Fridayana Yudiaatmaja Gede Dedy Prasetya Gede Putu Agus Jana Susila Gede Wira Kusuma Gunawan, Komang Adi I Gst Ngurah Jaya Agung Widagda I Made Dwita Atmaja I Nengah Suarmanayasa Idham Khalik, Idham Kadek Cania Indah Pradnyanti Kadek Dena Ade Mahamerta Ketut Priska Setialina Dewi Komang Yudha Aryantika Dinata Made Charmawati Laksmi Dewi MADE PUTRI ARIASIH Maharani, Putu Tyas Pradnya Natalia, Komang Sekar Ni Luh Putu Leoni Evan Agustini Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Ni Nyoman Yulianthini Ni Wayan Ayu Santi . Novitasari, Ni Kadek Tiwik Padmadewi, Ni Komang Triandika Pratasik, Rachel Kimberly PRATIWI, Ni Komang Rada Priambada, I Dewa Putu priyanka, luh mitha Purnama, Ni Ketut Yesita Putra Karnata, I Nyoman Putu Ayodhia Darsinita Rahutama Atidira Rizal, Ahmad Samsul Saputra, Muliaga Sidarsi, Komang Putri Sugiantari, Ni Putu Anik Suprianti, Kadek Ayu Dani Susila, NyomanDewi Saras Ari Tjokorda Gde Raka Sukawati Vivi Aprilyanti Wardana, I Ketut Sukra Wardani , Linda Widarini, Komang Yenny Devita, Ni Kadek Yogiantara, I Putu Ari Yunitadewi, Dewa Ayu Istri Agung Diah