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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Akuntansi (Media Riset Akuntansi & Keuangan) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Akuntansi Barelang Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Puan Indonesia Jurnal Pengabdian Ibnu Sina Realible Accounting Journal Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Pengabdian Barelang SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Baru Harahap
Universitas Ibnu Sina
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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COMPANY EXTERNAL INFLUENCE ON SHARE PRICE CONSUMER GOODS INDUSTRY SECTOR Harahap, Baru; Richmayati, Maya; Khadijah, Khadijah
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8719

Abstract

In order to gain from their stock investments, investors frequently attempt to pay close attention to fluctuations in stock prices on a planned basis. The purpose of this study is to ascertain how inflation and interest rates affect stock prices at publicly traded consumer products companies on the Indonesia Stock Exchange. Purposive sampling was utilized as the sampling method in this study, and 10 companies were eligible to participate. The F test results indicate a substantial effect, which means that both inflation and interest rates simultaneously affect stock prices in a way that makes it possible to examine the regression model used in this study. The results, partially using the t test, indicate.
PEMBERDAYAAN UMKM KOTA BATAM MELALUI DIGITALISASI PEMASARAN E-COMMERCE UNTUK PERTUMBUHAN EKONOMI Effendi, Syahril; Tukino, Tukino; Harahap, Baru
Jurnal Pengabdian Ibnu Sina Vol. 5 No. 1 (2026): Januari 2026
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/j-pis.v5i1.1094

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth, particularly in Batam City, which serves as a key trade and industrial hub. Despite their potential, many MSMEs struggle with market expansion due to limited access and knowledge of digital marketing. This study aims to examine empowerment strategies for MSMEs through the digitalization of e-commerce marketing to enhance their competitiveness and economic contribution. The approach includes structured training, mentoring, and technical assistance to help MSMEs leverage e-commerce platforms, social media, and digital marketing techniques effectively. The training is conducted both in-person and online to ensure broad participation and maximize learning outcomes. Through this initiative, MSMEs are equipped with essential digital skills that enable them to reach a wider customer base, streamline operations, and boost revenue. Findings from this study indicate that digitalizing e-commerce marketing significantly enhances MSME visibility, operational efficiency, and financial performance. Key success factors include improving digital literacy among business owners, increasing government support, and fostering collaborations with e-commerce platforms. Addressing these factors ensures that MSMEs can successfully integrate into the digital economy and remain competitive in an increasingly technology-driven market. A sustainable digital transformation strategy is essential, emphasizing continuous digital skill development, access to necessary technological resources, and the establishment of a robust business ecosystem. By adopting e-commerce and digital marketing solutions, MSMEs in Batam City are expected to be more adaptable to market trends, strengthen their business competitiveness, and make a greater contribution to regional economic growth.
Co-Authors Abid Ramadhan Algifanri Maulana, Algifanri Ananda, Adiski Dwi Argo Putra Prima Arif Rahman Hakim Arif Rahman Hakim Azwanti, Nurul Diana Diana Dyah Khoirun Nisa Elminaliya Sandra Erni Yanti Natalia, Erni Yanti Ferdila, Ferdila Fransiska, Debby Haposan Banjarnahor Khadijah Khadijah Latipah, Latipah Maharani Maharani Maya Richmayati Muhammad Rahmat Mustika, Ita Nisa, Dyah Khoirun Nofriani Fajrah, Nofriani Nur Isra Laili Nur Isra Lalili Patmawati Patmawati Putria, Narti Eka Rahmat, Muhammad Riesna Apramilda Ronald Wangdra Safera, Junita Sapuan, Muhamad Suci Wulandari Suci Wulandari Sulistyawati Sulistyawati Sunarto Wage Sunarto wage Syahril Effendi Triwahyuni, Ice Tukino, Tukino tukino, tukino Umi Kalsum Wangsa, Rinda Wasiman, Wasiman Yvonne Wangdra Zakrimal Zakrimal