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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Mahasiswa Fakultas Hukum El-Umdah Journal On Teacher Education (Jote) Journal of Informatics Management and Information Technology International Journal of Social Service and Research Ta'lim: Jurnal Pendidikan Agama Islam dan Manajemen Pendidikan Islam Al-Mudharabah Ambacang: Jurnal Inovasi Pengabdian Masyarakat
Fazlur Rahman
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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ANALYSIS THE EFFECT OF FLEXIBILITY, DEPENDENCE, AND QUALITY RELATIONSHIP TO BROKERS PERFORMANCE WITH INTEGRATION STRATEGY AS INTERVENING VARIABLE (STUDY ON PRINTING BROKERS IN SEMARANG) Rahman, Fazlur; Sufian, Syuhada; Yuniawan, Ahyar
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 1 (2018): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4.61 KB) | DOI: 10.14710/jspi.v17i1.79-88

Abstract

In the printing business, brokers are experiencing fierce competition. Many problems always face by the broker because in the production, brokers do not use their own resources, but integrate with service providers. The purpose of this research is to test and analyze the relation of the attributes of flexibility, dependence, relationship quality and integration strategies toward the printing brokers performance.The research is done to the 133 respondents, which all of them are printing brokers who do production in the Semarang area. Methods of data collection by using questionnaires. The method of data analysis using Structural Equation Modeling (SEM) with AMOS 20 software.The results showed that the flexibility and relationships quality had a positive effect on strategy integration. While the dependence does not affect the strategy integration. And the strategy integration variables have a positive effect on the broker performance.
Co-Authors Abdi Harfani Ahyar Yuniawan Amalia Zahra Anggun Fitrah, Gadis Annisa Putri Rangkuti Anton Asmal Asy-syirozi, Mochamad Sahruddin Dwiki Nanda, M. Farhan Hamzah, Nuraini Ismahani, Siti Jihada, Ilfiana Iffah Kelik Sussolaikah Mesran, Mesran Muhajir Musa Muhammad Ari Saputra, Muhammad Ari Muhammad Iskandar Mutma’innah Nelly Khairani Daulay Nugraha, Rully Adi Nurul Sakinah Raudah, Nur Rinawanti Tan Riski Hasanah Ritonga, Novita Ronal Watrianthos Saniah Ilma Lubis Sugianto, Martinus Agus Suraya Syuhada Sufian Zuhairya, Nabila