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All Journal JURNAL KARSA (Terakreditasi No. 80/DIKTI/Kep/2012) EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Dirosat : Journal of Islamic Studies Jurnal Yuridis El-Waroqoh : Jurnal Ushuluddin dan Filsafat Journal of Management and Islamic Finance El-Fata: Jurnal Ilmu Tarbiyah Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Multiverse: Open Multidisciplinary Journal International Journal of Trends in Accounting Research Jurnal Investasi Islam Assyarikah: Journal Of Islamic Economic Business Journal of Economic and Islamic Research El-Waroqoh : Jurnal Ushuluddin Dan Filsafat Jurnal Ekonomi, Bisnis dan Manajemen Reflektika
Holilur Rahman
Institut Dirosat Islamiyah Al-Amien (IDIA) Prenduan
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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ANALISIS MARKETING MIX SYARIAH PADA PRODUK GRIYA HASANAH DALAM PENINGKATAN JUMLAH NASABAH PADA BANK SYARIAH INDONESIA KCP DIPONEGORO SUMENEP Rahman, Holilur; Annisa, Annisa; Zahrah, Alfian Rihtuz; Lisniati, Lisniati
Reflektika Vol 15, No 2 (2020)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/reflektika.v15i2.948

Abstract

It is hoped that the mager policy of three Islamic banks in Indonesia will provide a choice of new financial institutions for Islamic-based communities while at the same time increasing the national economy. The purpose of this study is to determine the implementation of sharia marketing mix at Bank Syariah Indonesia KCP Diponegoro. This research uses a qualitative descriptive method by applying a case study approach that aims to obtain information directly from informants. Data collection techniques using observation, interviews and documentation. Based on the results of this study, it shows that the application of marketing strategies using a marketing mix (marketing mix), the products offered are very varied according to the needs of society for the present and future, while from very cheap and flexible prices to make transactions. For an easily accessible location, then promotions using personal selling, brochures and others. However, the impact of implementing sharia marketing mix on griya hasanah products is not good, because recently the product that has been favored is Pre-Retirement Blessings
KAJIAN BAURAN PEMASARAN PEMBIAYAAN PENSIUNAN DALAM PENINGKATAN MINAT NASABAH BANK SYARIAH INDONESIA KCP SUMENEP TRUNOJOYO 1 Rahman, Holilur; Wardasari, Mamik Astik; Mutmainnah, Nur Eka; Zulfa, Kamalina; Romsiyeh, Romsiyeh; Mabruroh, Mubrikatul
Reflektika Vol 16, No 2 (2021)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/reflektika.v16i2.907

Abstract

Pension funds are a funding system in forming accumulated funds. This is needed to maintain continuity of income and work security. The potential for pension funds can support the growth of consumer financing for Indonesian Islamic banks. With this, in order to achieve maximum results it is necessary to have a marketing mix which is one of the marketing strategies to convey information widely, introduce a product and service, stimulate consumers to give and even create personal preferences for the image of a product. Therefore, the marketing mix is considered as one of the most potential strategic elements in marketing products. This study aims to determine the application of the marketing mix for pension financing BSI KCP Sumenep Trunojoyo 1, both in terms of price, low administrative costs and competitive profit sharing, as well as promotions used. The method used in this study is a qualitative method with data collection techniques which include observation, interviews, and documentation. Implications of the marketing mix in increasing customer interest in retirement financing Bank Syariah Indonesia KCP Sumenep Trunojoyo 1 implements the 4P marketing mix strategy (product, price, place, promotion). The marketing strategy in dealing with competition for retirement financing products at Bank Syariah Indonesia KCP Sumenep Trunojoyo 1 uses a special attack strategy, namely direct visits to the residences of prospective customers and permanent customers
Co-Authors al umam, Mupti Al-qusyairi JNZ, Rahmat fajar Annisa Annisa Busro, B. Dumyati, Dumyati Fadilah Fadilah, Fadilah Faizah, Maftuhatul Fena Ulfa Aulia Hasanah, Rif’atul Hayati Selvia Imam Buchari, Imam Isna Hidayati Lisniati, Lisniati Luluk Mukarromah Mabruroh, Mubrikatul Miranda, Miranda Moh. Mahfud Muhammadi, Hamas Mujibno, Mujibno Mukarromah, Luluk Mutmainnah, Nur Eka Nafilatur Rohmah, Nafilatur Noor Aimi Mohamad Puad Rafiqi, Iqbal Romsiyeh, Romsiyeh Suprima Turmidi, Turmidi Wardasari, Mamik Astik Zahrah, Alfian Rihtuz Zaid Raya Argantara Zainal Abidin Zainal Abidin Zulfa, Kamalina