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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Mandala Education (JIME) Jurnal Ilmiah Manajemen dan Bisnis Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abdi Masyarakat Journal of Music Science, Technology, and Industry (JOMSTI) Journal of Government and Politics (JGOP) Jurnal of Applied Business and Banking (JABB) PROCURATIO: Jurnal Manajemen dan Bisnis AURORA: Journal of Emerging Business Paradigms Advance Sustainable Science, Engineering and Technology (ASSET) JUSTE (Journal of Science and Technology) Jurnal Politik dan Pemerintahan Daerah
Dedy Iswanto
Universitas Muhammadiyah Mataram
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement Syaharuddin; Nur Fitri Hidayanti; Dedy Iswanto; Nurul Hidayati Indra Ningsih
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/df5dwp69

Abstract

This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing in AI-driven analytics, automation, and dynamic content strategies to improve customer experience and interaction. 
Pemanfaatan Teknologi Informasi Sebagai Bentuk Percepatan Pelayanan Publik di Kecamatan Lembar Lombok Barat Abdurrahman Abdurrahman; Dedy Iswanto; Rijlan Rijlan; Rifaid Rifaid
Jurnal Politik dan Pemerintahan Daerah Vol. 4 No. 1 (2022): Juni
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jppd.v4i1.43

Abstract

Artikel ini bertujuan untuk mengetahui pemanfaatan teknolgi informasi dalam pelayanan publik di Kecamatan lembar Kabupaten Lombok Barat. Dengan menggunakan metode penelitian kualitatif, penelitian ini menunjukan pemanfataan teknologi informasi sebagai bentuk percepatan pelayanan publik di Kecamatan Lembar Kabupaten Lombok Barat belum efekif, hal tersebut bisa terlihat website yang dimiliki Kecamatan Lembar masih menumpang atau masih terintegrasi ke website Kabupaten Lombok Barat, sehingga masyarakat Kecamatan Lembar yang ingin mendapatkan pelayanan secara online harus masuk melalui website Lobar dengan menggunakan keword identitas (NIK). Dan jenis pelayanan online yang sudah dilaksanakan di Kecamatan Lembar masih yang berakaitan dengan pelayanan administrasi kependudukan dan catatan sipil seperti Kartu tanda kependudukan dan Kartu Kelurga.
The Impact of Digital Leadership and Organizational Transformation on Employee Engagement and Performance Silvia Wahyu Safitri; Dedy Iswanto; Mohammad Gamri; Muhammad Fuzail; Suwandi S. Sangadji
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.262

Abstract

Purpose – This study aims to examine and synthesize literature on the roles of digital leadership and organizational transformation in shaping employee engagement and performance in the digital era. It identifies research gaps and contextual mechanisms. Design/method/approach – A Literature Review (LR) approach was employed to examine peer-reviewed articles published between 2016 and 2025 through the Directory of Open Access Journals (DOAJ) and Google Scholar. The search used the keywords digital leadership, organizational transformation, employee engagement, and employee performance. Studies in English or Indonesian were assessed by objectives, contexts, methods, concepts, and findings. Evidence was synthesized using qualitative analysis. Findings –  Literature shows that digital leadership and organizational transformation influence employee engagement and performance. Digital leadership strengthens technological adaptability, visionary leadership, innovation, collaboration, and empowerment. Organizational transformation enhances digital adaptation, operational efficiency, productivity, and competitiveness. Organizational culture and employee engagement mediate these relationships. Nevertheless, resistance to change, digital competency gaps, inadequate infrastructure, and generational differences can hinder successful transformation and limit organizational outcomes. Implications – Organizations should integrate digital leadership development, employee capability development, organizational transformation, and innovation-supportive cultures. Managers should approach digital transformation as a socio-organizational process and strengthen continuous learning, digital skills, employee participation, and change-management capabilities. Novelty/Originality – This review integrates fragmented literature on digital leadership, organizational transformation, organizational culture, employee engagement, and employee performance into a unified perspective and proposes future research linking organizational learning, employee agility, resilience, and sustainable performance.
Co-Authors Abdul Hafiz Abdurrahman Abdurrahman Baiq Reinelda Tri Yunarni Baiq Reinelda Triyunarni Diana Sulianti K Tobing Firmus Yudal Istiqlal Lalu Hendra Maniza M Taufik Rachman M. Ulfatul Akbar Jafar Mohammad Gamri Muhammad Fuzail Ningsih, Nurul Hidayati Indra Nur Fitri Hidayanti Rifaid Rifaid Rijlan Rijlan Selva Selva Silvia Wahyu Safitri Suwandi S Sangadji Suwandi S. Sangadji Syaharuddin Ziqrurrahman Irsyad