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PENERAPAN SISTEM BUDIDAYA SAYURAN SECARA VERTIKULTUR DI DUSUN KOBAKRENGAS: Penerapan Sistem Budidaya Sayuran di Dusun Kobakrengas Sapto, Feri Nur; Fajarwati, Diana; Supratno, Setyo
An-Nizam Vol 2 No 3 (2023): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

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Kegiatan Pengabdian Masyarakat Terintegrasi KKN ini bertujuan untuk mendekatkan sistem budidaya sayuran secara vertikultur kepada masyarakat Desa Karangjaya, sehingga masyarakat desa setempat dapat memanfaatkan potensi lahan pekarangan rumah masing-masing. Sistem budidaya vertikultur juga merupakan salah satu upaya dalam peningkatan gizi masyarakat. Pengabdian masyarakat dilaksanakan pada bulan Agustus sampai dengan September 2023 di Desa Karangjaya, Kecamatan Pebayuran, Kabupaten Bekasi. Metode pelaksanaan pengabdian masyrakat dilaksanakan melalui tiga tahapan, yaitu meliputi: sosialisasi, pelatihan, dan monitoring. Pelaksanaan pengabdian masyarakat ini diharapkan agar masyarakat dapat memanfaatkan lahan pekarangan rumah dengan sistem budidaya vertikultur dalam mebantu mememnuhi kebutuhan pangan dan mengingkatkan gizi masyarakat setempat. Adanya kerjasama, koordinasi, serta pelibatan masyarakat yang ada di Dusun Kobakrengas ini berjalan dengan sukses dan memberikan manfaat yang positif bagi masyarakat, khususnya dalam menambah pengetahuan dan keterampilan tentang metode budidaya sayuran secara vertikultur. Partisipasi dan keterlibatan masyarakat terhadap program “Penerapan Sistem Budidaya Sayuran Secara Vertikultur di Dusun Kobakrengas” dapat menjadi kegiatan baru yang posistif bagi masyarakat sekitar.

This is Interesting! High-Performance Work Systems, Empowering Leadership and Burnout for Employee Job Satisfaction Sofyan, Joel Faruk; Aulia, Shifa; Fajarwati, Diana
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 2 (2024): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i2.37691

Currently, industrial competition has found many problems that cause business failure. This business failure can be overcome by preparing superior and good employees or human resources. Lack of job satisfaction certainly has a big impact on the development of the company. This study examines the influence of HPWS, Burnout and Empowering Leadership on Job satisfaction in automotive companies in Indonesia. This research is quantitative research. Data collection was conducted online starting in 2023, using google form which resulted in 295 selected respondents. The survey data were then analysed using the Partial Least Square - Structural Equation Model (PLS-SEM) method. The findings of this study indicate that, HPWS has a positive effect on Burnout, HPWS has a positive effect on Job satisfaction, Empowering leadership has no significant effect on Burnout, Empowering leadership has a positive effect on Job satisfaction, Burnout has no significant effect on Job satisfaction and Burnout does not significantly moderate the relationship of HPWS on Job satisfaction. This study provides managerial implications for moving companies, to be able to increase motivation and direction so that employees feel they belong to the company and generate personal commitment to achieving goals with management. A comfortable work environment will also make employees feel comfortable at work and can continue to improve employee performance in the company.

The Influence of High Performance Work Systems on Service Quality and the Mediating Role of Trust, Job Satisfaction and Affective Commitment Ramadhan, Eza Anugerah; Fajarwati, Diana
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2344

This research aims to prove the existence of a relationship between all variables that are assumed to occur in Beauty Clinics in the DKI Jakarta area, consisting of the variables High Performance Work System (HPWS), Trust, Job Satisfaction, Affective Commitment and Service Quality. The research approach used in this research is quantitative research. The population in this study were employees who worked in the Beauty Clinic industry in the DKI Jakarta area. The data was collected using a survey method by distributing questionnaires to respondents, namely Beauty Clinic employees in the DKI Jakarta area with a work period of more than 1 year. The questionnaires collected were 210 respondents, the data was then processed using Smart PLS. Partially, theHigh Performance Work System (HPWS) variable has been proven to have a positive effect on Trust, Job Satisfaction and Affective Commitment. Then Trust, Job Satisfaction and Affective commitment have a positive effect on Service Quality. Furthermore, results were obtained regarding the mediating role of Trust, Job Satisfaction and Affective Commitment on the influence of theHigh Performance Work System on Service Quality. Keywords: high performance work system. trust, job satisfaction, affective commitment, service quality

Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations Fajarwati, Diana; Haliza, Tiya Nur
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11170

Purpose: The purpose of this study is to examine how age differences between Generation Z and Millennials influence the effectiveness of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty.Method: This quantitative study utilized an online survey targeting 110 active TikTok users from Generation Z (ages 17-26) and Millennials (ages 27-42) who engage with personal care brands. Data were collected through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The survey measured the impact of Social Media Marketing Activities (SMMA) dimensions—Interactivity, Informativeness, and Trendiness—on Consumer Brand Engagement (CBE) and brand loyalty.Result: The results reveal that age differences significantly influence the impact of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty. While both Generation Z and Millennials respond positively to the SMMA dimensions of Informativeness and Trendiness, only Generation Z shows a significant relationship between Interactivity and CBE, highlighting distinct generational preferences in social media marketing effectiveness.Practical Implications for Economic Growth and Development: The study's findings suggest that adapting social media marketing strategies to the unique preferences of Generation Z and Millennials can enhance consumer engagement, increase brand profitability, and stimulate economic growth by promoting digital market competitiveness and encouraging innovation in the business sector.

Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations Fajarwati, Diana; Haliza, Tiya Nur
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11170

Purpose: The purpose of this study is to examine how age differences between Generation Z and Millennials influence the effectiveness of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty.Method: This quantitative study utilized an online survey targeting 110 active TikTok users from Generation Z (ages 17-26) and Millennials (ages 27-42) who engage with personal care brands. Data were collected through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The survey measured the impact of Social Media Marketing Activities (SMMA) dimensions—Interactivity, Informativeness, and Trendiness—on Consumer Brand Engagement (CBE) and brand loyalty.Result: The results reveal that age differences significantly influence the impact of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty. While both Generation Z and Millennials respond positively to the SMMA dimensions of Informativeness and Trendiness, only Generation Z shows a significant relationship between Interactivity and CBE, highlighting distinct generational preferences in social media marketing effectiveness.Practical Implications for Economic Growth and Development: The study's findings suggest that adapting social media marketing strategies to the unique preferences of Generation Z and Millennials can enhance consumer engagement, increase brand profitability, and stimulate economic growth by promoting digital market competitiveness and encouraging innovation in the business sector.

Pengaruh Brand Equity Terhadap Brand Loyalty pada Produk Skincare Serum yang Dimediasi oleh Customer Satisfaction Febrianto, Rachel Yuki Ellycia; Fajarwati, Diana
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i9.1856

The aim of this research is to explore the influence of Brand Equity on Brand Loyalty for Skincare Serum Products Mediated by Customer Satisfaction and to confirm the significant dimensions of Brand Equity. The population of this study is unknown number of Skincare Serum users domiciled throughout Indonesia. The respondents for this research were 150 respondents with the criteria of Skincare Serum users aged 17 – 50 years who had purchased and used Skincare Serum in the last 6 months. The analytical method used is Partial Least Square Structural Equation Modeling. The results of the research state that Perceived Quality and Perceived Cost Value can increase Customer Satisfaction and have a positive effect on Brand Loyalty, however Brand Identification, Brand Trust and Lifestyle Congruence have no effect on Customer Satisfaction. Perceived Quality and Perceived Cost Value on Brand Loyalty are mediated by Customer Satisfaction, while Brand Identification, Brand Trust and Lifestyle Congruence are not proven

Pengaruh Electronic Word-of-Mouth (e-WOM) melalui Media Sosial TikTok terhadap Purchase Intention pada Produk Skintific Fajarwati, Diana; Cahya, Tarisya Oktavia
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.7242

Short-form video-based social media platforms such as TikTok have become primary channels for the dissemination of electronic word-of-mouth (e-WOM), significantly influencing consumer behavior. However, research gaps remain regarding the roles of information quality, quantity, credibility, and consumer attitudes in shaping purchase intention. This study aims to analyze the impact of e-WOM on TikTok on the purchase intention of Skintific products by applying the Information Acceptance Model (IACM). Data were collected from 186 respondents selected through purposive sampling, based on the criteria of being TikTok users aged 18 or older who had accessed Skintific product reviews. The research instrument was an online questionnaire using a five-point Likert scale, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The results indicate that Information Quality, Information Credibility, and Attitude Towards Information have a positive and significant effect on Information Usefulness, whereas Information Quantity does not show a significant effect. Furthermore, Information Usefulness has a positive and significant influence on Information Adoption, which in turn significantly affects Purchase Intention. These findings highlight that quality, credibility, and consumer attitude toward information are key determinants in enhancing purchase intention through e-WOM, while the quantity of information is not always relevant within the context of TikTok as a short-form video platform.

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