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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) MANAJEMEN Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal of Economics and Management Research Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset Manajemen dan Ekonomi International Journal of Management Research and Economics Journal of Management and Informatics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Pemilia Sulistyowati
Sekolah Tinggi Ilmu Ekonomi Modern
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Implementing Technology Invention For Micro, Small, And Medium-Sized Enterprises’ Human Resource Improvement: A Conceptual Model Pemilia Sulistyowati; Heri Poerbantaro; Setia Iriyanto; Wahyudi Wahyudi; Sukamto Sukamto
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.661

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia are now commercial organizations that can employ many people. There is a need for an efficient information system since there is a dearth of knowledge about marketing goals, despite the fact that many different MSME products have the potential to become high-quality exports. The more people there are who utilize the internet, the more probable it is that businesses will benefit from the increased competition. Therefore, the information system must provide MSMEs with access to digital marketing databases. To address this challenge, this piece presents a theoretical framework for applying technological innovation to the enhancement of human resources in micro, small, and medium-sized enterprises (MSME). Given the current shortcomings of HR improvement procedures in Indonesian MSMEs, this paper offers a comprehensive evaluation as a template for development in the field. In this article, we compare the current HR improvement practice in Indonesian MSMEs to national and international practices reported in the literatures reviewed and conclude that, in accordance with the national marketing information system of MSME owners, implementing technology invention has the potential to support HR improvement in Indonesian MSMEs.
Pengaruh Work-Life Balance, Lingkungan Kerja dan Kompensasi terhadap Kinerja Karyawan PT Buana Samudra Lestari Sefna Efrideyesa use; Pemilia Sulistyowati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.5490

Abstract

The purpose of this study is to determine and examine the impact of Work-Life Balance on the performance of PT Buana Samudra Lestari employees, the impact of the work environment on the performance of PT Buana Samudra Lestari employees, the impact of compensation on the performance of PT Buana Samudra Lestari employees, and the simultaneous impact of Work-Life Balance, work environment, and compensation on the performance of PT Buana Samudra Lestari employees. The sample of this quantitative study was ninety respondents. Multiple linear regression analysis was conducted using IBM SPSS Statistics. The findings of this study indicate that Work-Life Balance affects the performance of PT Buana Samudra Lestari store employees, that the work environment significantly affects the performance of PT Buana Samudra Lestari store employees, that compensation significantly affects the performance of PT Buana Samudra Lestari store employees, and that Work-Life Balance, work environment, and compensation all have an impact on the performance of PT Buana Samudra Lestari store employees at the same time.
Pengaruh Content Marketing, Online Customer Review, dan Harga terhadap Keputusan Pembelian Produk Skincare Hanasui melalui Aplikasi Tiktok Siti Mutmainnah; Pemilia Sulistyowati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.5491

Abstract

The purpose of this study is to understand and analyze the impact of content marketing on purchasing decisions for Hanasui skincare products through the TikTok application, to understand and analyze the long-term impact of online customer reviews on purchasing decisions for Hanasui skincare products through the TikTok application, to understand and analyze the long-term impact of prices on purchasing decisions for Hanasui skincare products through the TikTok application, and to understand and analyze the impact of content marketing, online customer reviews, and prices on purchasing decisions for Hanasui skincare products through the TikTok application. This study uses a quantitative approach with a sample of 100 respondents. Data were analyzed using multiple regression line analysis using IBM SPSS Statistics. The study findings show that, directly, content marketing has a significant impact on purchasing decisions for Hanasui skincare products through the TikTok application, online customer reviews have a significant impact on purchasing decisions for Hanasui skincare products through the TikTok application, and prices have a significant impact on purchasing decisions for Hanasui skincare products through the TikTok application. In addition, content marketing, online customer reviews, and prices simultaneously influence purchasing decisions for skincare products.
Pengaruh Harga Dan Kualitas Layanan Terhadap Loyalitas Pelanggan: (Studi Pada Pelanggan Ahass Surakarta) Hellen Cahya Permata; Pemilia Sulistyowati
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/nczskx86

Abstract

Analyzing the effects of price and service quality on customer loyalty among research participants at AHASS Surakarta was the aim of this study. This study's main goal was to determine whether pricing and service quality significantly or concurrently affect consumer loyalty. Using a quantitative approach, this study involved 68 respondents who were active participants. Data analysis was conducted using multiple regression analysis, supported by instrument validity and reliability tests and classical assumptions to ensure model stability. The results showed that price has a significant impact on customer loyalty, with price consistency that matches the value received by customers increasing their engagement with the service. Service quality also proved to have a significant influence, particularly in terms of punctuality, friendliness, and mechanical reliability, which provided a positive experience for customers. Simultaneously, price and service quality contributed significantly to building customer loyalty, confirming the importance of these two factors as a company's strategy in retaining its customer base.
THE EFFECTS OF INTELLECTUAL CAPITAL ON ORGANISATIONAL AGILITY: THE ROLE OF KNOWLEDGE SHARING AS MEDIATION Wahyudi Wahyudi; Pemilia Sulistyowati; Setia Iriyanto; Heri Poerbantor; Sukamto Sukamto
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.58

Abstract

This research aims to determine and to evaluate the moderating effects of the relationship between Intellectual Capital, Knowledge Sharing, and Organizational Agility. This study surveyed 146 consumers in the city of Semarang, Central Java, who met specific requirements, including being female and at least 17 years old. By visiting women's forums and groups and completing online (Google form) and offline (print out sheets) questionnaires, primary data was collected directly from the source. This study used Partial Least Square (PLS) 3.0 as its data analysis approach. Intellectual Capital has a significant, positive, and powerful effect on Knowledge Sharing. This implies that if Intellectual Capital increases, so does Knowledge Sharing. It is acknowledged that Intellectual Capital has a strong, positive, and significant effect on Knowledge Sharing. This implies that as Intellectual Capital increases, so will Knowledge Sharing. Organizational Agility has a strong, positive, and significant relationship with Knowledge Sharing. This implies that if Intellectual Capital increases, so does Knowledge Sharing. Knowledge Sharing mediates the relationship between Intellectual Capital and Organizational Agility to a moderate degree.
THE CONTRIBUTION OF PERCEIVED ORGANIZATIONAL SUPPORT TO JOB SATISFACTION THROUGH THE ROLE OF WORK ENGAGEMENT AMONG ACADEMICS AT PRIVATE UNIVERSITIES Pemilia Sulistyowati; Tri Imaliya; Diah Kusumawati; Hifa Labiba Afi Huwaida
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18344

Abstract

Organization support enhances work engagement, thus enhances employee job satisfaction. This research is targeted to testing the effect of job satisfaction from perceived organizational support through work engagement among all lectures at private universities in Central Java Province. The methodology applied in this work is an associative method with a quantitative bias. Samples used purposive sampling technique to take 100 respondents from the entire lecturers who worked at private universities in Central Java Province. The questionnaires were used for collection of data and rated with Likert scale. The method of the data analysis was SEM-PLS and testing the databy using SmartPLS software version 4.1.1.2. There are two stages in the SEM-PLS analysis, an outer model and an inner model. The findings showed that the job satisfaction is significantly affected by the perceived organizational support (POS). It is further established that there is mediating impact of the variable work engagement on the relationship between the variable perceived organizational support and job satisfaction.
Optimalisasi Pemanfaatan Digitalisasi Keuangan UKM Melalui Aplikasi SiApik di Desa Sugihan, Kecamatan Tengaran, Kabupaten Semarang Myra Andriana; Tantik Sumarlin; Dewi Widyaningsih; Arie Atwa Magriyanti; Reni Veliyanti; Puteri Anindya Maulan; Dwi Astutik; Ratnaningrum; Heni Susilowati; Titin Hargyatni; Pemilia Sulistyowati; Zahra Dinul Khaq
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7855

Abstract

The activities of MSME actors are not only carrying out business activities, but are also required to make financial reports to evaluate the development of their business. However, the lack of knowledge of financial management such as accounting records and difficulty in using accounting applications are common obstacles. To overcome this, the community service team in collaboration with the University of Computer Science and Technology and STIE Modern Economic Studies held a digital-based financial management training program by utilizing the SIAPIK application developed by Bank Indonesia. This activity involves theoretical and practical training methods, intensive mentoring, and discussions and evaluations through collecting feedback data to assess participants' abilities in completing basic financial recording tasks. The impact is that MSMEs in Sugihan Village have become more skilled in preparing digital financial reports using the application, thereby increasing the transparency and effectiveness of business financial management.
The Effectiveness of Social Media Marketing Strategies on Purchase Intention in Skincare: A Mediating Role of Brand Image among Generation Z Nita Mardiana Telaumbanua; Edwin Zusrony; Pemilia Sulistyowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8598

Abstract

This research is expected to analyze the impact of social media marketing towards purchase intention with brand image as a mediating variable for users skincare product. The approach employed in this research is quantitatively with primary data collected by using a questionaire distributed to all respondents and assessment parameter with Likert scale 1-5. The research objects were generation Z, namely respondents who are 18-28 years old and have already bought skin care products at least once for the past six months through an electronic commerce application hearth that they live in Semarang Regency. The sample consisted of 80 respondents who were chosen purposively. Analysis was built on the SEM-PLS methodology implemented by SmartPLS software version 4.1.1.2 Data processing technique was SEM-PLS model. The findings of the research indicate that social media marketing has a positive and significant effect on brand image. Purchase intention is positively influenced by social media marketing. Brand image positively influences purchase intention to a great extent. Brand image Your ultimate goal is to use your external corporate identity applications in order to acquire a sustainable and positive brand image among your target audience.
Co-Authors Arie Atwa Magriyanti Asri Winanti Madyoningrum Dewi Widyaningsih Diah Kusumawati Dwi Astutik Edwin Zusrony Endang Kustami Gibson Manalu Hellen Cahya Permata Hendri Rasminto Heni Susilowati Heri Poerbantaro Heri Poerbantor Heri Poerbantor Hifa Labiba Afi Huwaida Jaelani Jaelani Jaelani Jaelani Kusna Djati Purnama Kusumaningtyas, Dhevi Dadi Miftahurrohman Myra Andriana Nita Mardiana Telaumbanua Puteri Anindya Maulan Ratnaningrum Ratnaningrum, Ratnaningrum Reni Veliyanti Risma Nurhapsari Risma Nurhapsari Sefna Efrideyesa use Setia Iriyanto Setia Iriyanto Sherly Dwi Ditzi Savitri Siti mutmainnah Sukamto Sukamto Sukamto Sukamto Sutari Sri Rejeki Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Tri Imaliya Wahyudi Wahyudi Wahyudi Wahyudi Widodo Wibisono Zahra Dinul Khaq