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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Al-Kharaj: Journal of Islamic Economic and Business KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Management Studies and Entrepreneurship Journal (MSEJ) Pasundan International of Community Services Journal (PICS-J) Jurnal Pengabdian Masyarakat Formosa (JPMF) Research Horizon Journal of Economic Empowerment Strategy (JEES) Jurnal Ilmu Multidisiplin
Yulia Segarwati
Universitas Pasundan
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences

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Journal : Research Horizon

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Implementation of supply chain management using the ERP system at XYZ Company Indonesia Yulia Segarwati; Nurhayati Nurhayati; Trisa Nurkania; Yuyun Yuniarti; Maun Jamaludin
Research Horizon Vol. 2 No. 6 (2022)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.356 KB) | DOI: 10.54518/rh.2.6.2022.561-567

Abstract

Supply Chain Management (SCM) is a network of companies working to create and deliver a product to the end user. These companies include suppliers, factories, distributors, shops or retail, as well as supporting companies such as logistics services. The company is integrated with an ERP or enterprise resource planning system that combines each department into one database to save time in its use. In this study, researchers implemented supply chain management and this ERP system at XYZ Company Indonesia. A company engaged in the marketing and distributing various goods for consumption, including toiletries, body care, cosmetics, and cooking spices, which of course, gives an advantage if it can implement this supply chain management and ERP system.
Enhancing Brand Awareness in TikTok: The Impact of Marketing Communication on Social Media Platforms Segarwati, Yulia; Rakhmaniar, Almadina; Azka, Zahrah; Gunawan, Iwan; Jamaludin, Maun
Research Horizon Vol. 3 No. 5 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.5.2023.168

Abstract

Market orientation is crucial for companies in the face of global competition and evolving customer demands, as companies realize the need for continuous adaptation. This research delves into the influence of "Bittersweet by Najla's" marketing communication on the TikTok social media platform on brand awareness. Using a quantitative approach, data was collected through surveys from a sample of 327 individuals among the 4.2 million followers of "Bittersweet by Najla" on TikTok, specifically in the city of Bandung. The results validate four hypotheses, affirming that Product, Price, Place, and Promotion significantly affect Brand Awareness. Promotion is found to exert the most substantial influence on brand awareness, highlighting its pivotal role in enhancing brand recognition. These findings underscore the importance of effective marketing communication on social media platforms and carry implications for businesses seeking to elevate their brand awareness in a competitive digital landscape.
Co-Authors Almadina Rakmaniar Aulia, Alyssa Putri Azka, Zahra Nabila Azka, Zahrah Fitranandan, Charisma Asri Iwan Gunawan Jamaludin, Maun Kania, Trisa Nur Mochamad Iqbal Naina, Siti Novie Sucitrawati Firman Nurhayati Nurhayati Nurwijayanti Rafi Rizalul Haq Rahmat Ramdhan Riki Gana Suyatna Salsabila Rizqan Daru Siti Fatimah Sonjaya, Rasman Vikry Abdullah Rahiem Yanti Purwanti Yuyun Yuniarti Zahra, Elfarras Az Zahrah Nabila Azka