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All Journal Journal Of Chemical Process Engineering (JCPE) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fox Justi : Jurnal Ilmu Hukum Journal of Digital Learning and Distance Education Mount Hope Global Economic Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Moneter : Jurnal Ekonomi dan Keuangan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal Of Chemical Process Engineering Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Golden Generation Economic Edumaspul: Jurnal Pendidikan
Fitra Jaya
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Journal : Mount Hope Global Economic Journal

 1 
PENERAPAN STRATEGI START UP PADA BISNIS YANG BERFOKUS PADA PRODUK MAKANAN Fitra Jaya
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.266

Abstract

Tawangmangu is one of the sub-districts in Karanganyar Regency with the majority of jobs as farmers. One of them is bananas which are widely available in the area, bananas can be processed into various various processed foods. Therefore, this research is to prove that product innovation can affect sales volume in business, currently the culinary business is growing rapidly in Indonesia. Start Up is a new business that is still in the development stage. Banana Chips is a snack product made from bananas which is innovated with various flavors ranging from savory, sweet and spicy. The use of bananas is not only for making banana chips but for various other processed food innovations such as melted banana chips and flour from banana peels which are no longer used or wasted. This innovation can add added value based on the benefits of wasted products. Marketing strategies used with digital marketing include Instagram, WhatsApp and Facebook.
Co-Authors Afif Muntashir Anwar Afri Hasni Putra Asraf Nabawi Brillianing Pratiwi Frans Rante Pakala Geri Suherman Hamid, Syarwan Husain Mochammad Iswandi Walad Jaka Syahputra Kadarisman Kadarisman Khairuddin Nasution La Ifa La Ifa Memet CASMAT Muhammad Akmal Jais MUNIRA N Nurjannah N Nurjannah, N Nurjannah Nisa A’rafiyah Tri Wulandari Rafdi Abdul Majid Rahmadi Pandi Wijaya Rani Wahyuni Burhan Romi Siswanto Siti Aisyah Siti Hadianti, Siti Siti Utami Dewi Ningrum Sri Sumiyati Sucipto Sucipto Teguh Prakoso Thahirah Arief Tri Rasid Desky Tri Rasyid Desky Try Rasid Desky Ucu Rahayu Yati Yati, Yati Zarina Bte Lajainu