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MEMBANGUN KEDEKATAN EMOSIONAL KONSUMEN: PERAN BRAND PERSONALITY DAN EMOTIONAL ATTACHMENT TERHADAP LOYALITAS PELANGGAN PADA KAFE SENANDUNG Apia Septira, Ika; Desiana, Ika; Ramadhani, Wulan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2593

Abstract

The rapid growth of the café industry has intensified competition based on customer experience and emotional relationships. This study aims to examine the effects of brand personality and emotional attachment on customer loyalty at Kafe Senandung. Using a quantitative explanatory design, data were collected from 100 respondents and analyzed through multiple linear regression. The results indicate that brand personality (β = 0.547; p < 0.05) and emotional attachment (β = 0.441; p < 0.05) have positive and significant effects on customer loyalty. Simultaneously, both variables significantly influence customer loyalty (F = 43.807; p < 0.05) with a coefficient of determination of R² = 0.475. These findings suggest that customer loyalty in local cafés is more effectively developed through emotional attachment reinforced by a consistent brand personality
PERAN PEDAGOGI KONVENSIONAL DALAM PENGEMBANGAN KURIKULUM MADRASAH IBTIDAIYAH DI ERA DIGITAL Afriantoni; Octarina, Vina; Putri, Darsy Dwi; Aswara; Ramadhani, Wulan
JISPE Journal of Islamic Primary Education Vol. 6 No. 02 (2025): JISPE Journal of Islamic Primary Education
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jispe.v6i02.865

Abstract

This study aims to explore the contribution of traditional pedagogy to the development of the Madrasah Ibtidaiyah curriculum in the digital era. Data were collected through teacher interviews, analysis of curriculum documents, and field documentation. The research findings indicate that traditional pedagogy continues to play a crucial role in shaping students' character and morals, while digital learning serves as a complement and reinforcement. The synergy between conventional methods and digital technology produces a curriculum that balances Islamic values and 21st- century competencies. This study emphasizes that traditional pedagogy does not need to be replaced, but rather revitalized to align with the development of a digital-based curriculum in Madrasah Ibtidaiyah.