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All Journal WMJ (Warmadewa Medical Journal) JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Justitia et Pax Al-Tamimi Kesmas: Jurnal Ilmu Kesehatan Masyarakat (Journal of Public Health Sciences) Jurnal Ilmiah Dinamika Sosial Jurnal Abdimas Mandiri Jurnal Daur Lingkungan Jurnal Evaluasi dan Pembelajaran Forum Bisnis dan Kewirausahaan JMBA (Jurnal Manajemen dan Bisnis asmi) Kalam Cendekia: Jurnal Ilmiah Kependidikan Jurnal Seni dan Pembelajaran Masa Keemasan : Jurnal Pendidikan Anak Usia Dini Community: Jurnal Pengabdian Kepada Masyarakat SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan MDP Student Conference Jurnal Administrasi Karya Dharma Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Social Empirical
Ratna Juwita
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : MDP Student Conference

 1 
The Effect of Motivation and Trust on Purchasing Intention Netflix in Palembang City Fandi Chen; Ratna Juwita
MDP Student Conference Vol 1 No 1 (2022): The 1st MDP Student Conference 2022
Publisher : Universitas Multi Data Palembang

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Abstract

Abstract:This research is analyze the effect of motivation and trust on purchasing intention netflix in Palembang City. The sample in this research are 100 respondent using non purposive sampling. The tool of the analyze is IBM SPSS 22. The result is most of respondent are woman and many respondent are college student and private employee aged 20-24 years old. The result of SPSS are motivation and trust are affect purchasing intention both partial and simultaneous. Abstrak: Penelitian ini menganalisis efek motivasi dan kepercayaan terhadap keputusan pembelian netflix di kota Palembang. Sampel penelitian ini 100 responden menggunakan non purposive sampling. Alat analisis yang digunakan adalah IBM SPSS 22. Hasilnya adalah konsumen netflix di kota Palembang lebih banyak berjenis kelamin perempuan dan berstatus mahasiswa atau pegawai swasta dengan rentang umur 20-24 tahun. Hasilnya adalah motivasi dan kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan
Co-Authors Ali Sadikin Alvinna Berlianti Arif Ahmad Fauzi Atma Hayat Dapot Pardamean Saragih Delmira Syafrini Dewiyuliana Dewiyuliana Eri Riana Pertiwi Evi Susanti Fadilla Saputri Fandi Chen Fitri Yanti Gusri, Lailal Hamila Yatursi Hana Thalia Puspita Hilal Mulyadi I Wayan Mustika Ika Vatim Nur Hidayah Ilham Dwi Susilo Widiatmoko Kardinal Khaira Nisa Khamdani, Iqbal Khoirin Yelnisa Mahesya Surya Saputra Ramadhan Muhammad Rizal Zaenullloh Najla Aulia Arief Norman Yoshi Haryono Nosi Delianti Nova Febriani Nur Sulistyo Mutaqin Nurlaksana Eko Panggabean, Sri Megawati Rara Amanda Rebecca Hellen Wikarjanto Retno Wulandari Rosidah Rosidah Sahudra, Tengku Muhammad Selvia Putri Darni Shinta Rahmadhani Siti Umi Kalsum Soamole, Amrin Waridah Waridah Yolanda Yolanda Zidan Aqilah Rasyid