Articles
<![CDATA[The Effect of Motivation and Trust on Purchasing Intention Netflix in Palembang City ]]>
<![CDATA[Fandi Chen]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 1 No 1 (2022): The 1st MDP Student Conference 2022 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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<![CDATA[Abstract:This research is analyze the effect of motivation and trust on purchasing intention netflix in Palembang City. The sample in this research are 100 respondent using non purposive sampling. The tool of the analyze is IBM SPSS 22. The result is most of respondent are woman and many respondent are college student and private employee aged 20-24 years old. The result of SPSS are motivation and trust are affect purchasing intention both partial and simultaneous. Abstrak: Penelitian ini menganalisis efek motivasi dan kepercayaan terhadap keputusan pembelian netflix di kota Palembang. Sampel penelitian ini 100 responden menggunakan non purposive sampling. Alat analisis yang digunakan adalah IBM SPSS 22. Hasilnya adalah konsumen netflix di kota Palembang lebih banyak berjenis kelamin perempuan dan berstatus mahasiswa atau pegawai swasta dengan rentang umur 20-24 tahun. Hasilnya adalah motivasi dan kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan]]>
<![CDATA[Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pondok Tince Palembang ]]>
<![CDATA[annisa putri]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.14629
<![CDATA[This study aims to analyze the influence of product quality and service quality on customer satisfaction at Pondok Tince Palembang, both partially and simultaneously. This study applies a quantitative approach through a descriptive study type, which focuses on the presentation and analysis of the relationship between variables. Data collection was carried out by distributing questionnaires to 325 respondents selected as the research sample. The sample collection method applied was nonprobability sampling through a purposive sampling method, namely selecting respondents from certain criteria deemed relevant to the research objectives. The collected data were then analyzed to evaluate the magnitude of the influence of product quality and service quality on customer satisfaction. The findings of this study describe partially, each variable has a positive and significant influence on customer satisfaction. Simultaneously, product quality and service quality were also proven to contribute significantly to increasing customer satisfaction at Pondok Tince Palembang, making these two factors an important aspect in the restaurant's business strategy.]]>
<![CDATA[Pengaruh ROE dan PBV terhadap Return Saham Sektor Infrastruktur Periode 2018-2024 ]]>
<![CDATA[Siti Rahmawati]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15355
<![CDATA[The purpose of this study was to determine the effect of Return on Equity (ROE) and Price to Book Value (PBV) on Stock Returns in Infrastructure Sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2024 period. This study used a quantitative method with a population of 70 companies listed in the Infrastructure Sector for the 2018-2024 period. The research sample consisted of 40 companies selected using a purposive sampling method, with a total sample size of 276. The results showed that, partially and simultaneously, Return on Equity (ROE) and Price to Book Value (PBV) had a positive and significant effect on Stock Returns.]]>
<![CDATA[Pengaruh CR dan ROA Terhadap Kebijakan Dividen Perusahaan Idx80 Periode 2019–2024 ]]>
<![CDATA[amalia sapitri]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15362
<![CDATA[This study aims to analyze the effect of Current Ratio (CR) and Return on Assets (ROA) on Dividend Policy in companies listed on IDX 80 during the period 2019-2024. The method used in this study is a quantitative approach with multiple linear regression analysis. The sample consists of 44 companies selected using purposive sampling techniques, with a total sample of 261 samples. The results of the study indicate that, partially, the Current Ratio (CR) variable has a negative and significant effect on dividend policy, and Return on Assets (ROA) has a positive and significant effect on dividend policy. Simultaneously, the Current Ratio (CR) and Return on Assets (ROA) variables have a significant effect on dividend policy.]]>
<![CDATA[Pengaruh CR dan EPS Terhadap Return Saham Perusahaan JII70 Periode 2019-2024 ]]>
<![CDATA[zaneta daniftria]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15381
<![CDATA[This study aims to determine the effect of Current Ratio (CR) and Earning per Share (EPS) on Stock Returns of Companie on IDX JII70 listed on the Indonesia Stock Exchange (IDX) for the period 2019-2024. In this study, the research method used is a quantitative research method. The population of this study is the Company on IDX JII70 listed on the Indonesia Stock Exchange (IDX) from 2019 - 2024. The sample in this study was obtained using a purposive sampling technique totaling 26 company on IDX JII70. The data analysis technique used in this study is multiple linear regression. The results of the study indicate that CR has a positive and significant effect on Stock Return and EPS has a positive and significant effect on Stock Return. CR and EPS simultaneously and significantly influence stock return.]]>
<![CDATA[Pengaruh Earning Per Share Dan Net Profit Margin Terhadap Harga Saham Dalam Indeks LQ45 Periode 2020-2024 ]]>
<![CDATA[Sherin Julianti Erica Putri]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15382
<![CDATA[This study aims to examine the effect of Earning Per Share (EPS) and Net Profit Margin (NPM) on the stock prices of companies listed in the LQ45 index during the 2020-2024 period. This study employs a quantitative approach using multiple linear regression analysis. The data used are secondary data obtained from company financial statements and official publications available on the Indonesia Stock Exchange. The sampling technique used is purposive sampling on predetermined criteria. The results show that EPS and NPM have a significant effect on stock prices. Simultaneously, all variables have a significant effect on stock prices. This study is expected to contribute to investors as a consideration in making investment decision and to academics as a reference for future researchers.]]>
<![CDATA[Current Ratio Dan Pertumbuhan Perusahaan Terhadap Kebijakan Dividen Pada JII Tahun 2020-2024 ]]>
<![CDATA[Michael Jacksen]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15481
<![CDATA[This study aims to analyze the effect of the Current Ratio (CR) and firm growth (GTA) on dividend policy in companies included in the Jakarta Islamic Index (JII) during the 2020–2024 period. The study employs a quantitative approach using secondary data obtained from corporate financial statements published by the Indonesia Stock Exchange. The sampling technique used is purposive sampling, resulting in 80 research samples. The data analysis method applied is multiple linear regression analysis, with hypothesis testing conducted through t-tests (partial) and F-tests (simultaneous). The t-test results indicate that, partially, the Current Ratio (CR) has a negative and significant effect on dividend policy, with a t-value of −9.452 and a significance level of 0.000. Furthermore, firm growth (GTA) is also proven to have a negative and significant effect on dividend policy, with a t-value of −5.685 and a significance level of 0.000. The simultaneous test (F-test) shows that the Current Ratio (CR) and firm growth jointly have a significant effect on dividend policy, with an F-value of 65.228 and a significance level of 0.000. These findings indicate that liquidity levels and asset growth play an important role in determining dividend distribution policies in companies listed on the Jakarta Islamic Index.]]>
<![CDATA[Pengaruh ROE dan DOL Terhadap Struktur Modal Era Digitalisasi Sektor Consumer Non-Cyclicals ]]>
<![CDATA[Marcella Agustin]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15487
<![CDATA[The purpose of this study is to determine the effect of Return on Equity (ROE) and Degree of Operating Leverage (DOL) on the Capital Structure of companies in the digitalization era of the Consumer Non-Cyclicals sector. Quantitative methods were used in this study with a research population of 131 companies. The research sample consisted of 77 companies selected using a purposive sampling method with a total sample of 462 samples. The results of the study indicate that partially Return on Equity (ROE) has a significant positive effect and Degree of Operating Leverage (DOL) has a significant negative effect on Capital Structure. Simultaneously, Return on Equity (ROE) and Degree of Operating Leverage (DOL) have a significant positive effect on Capital Structure.]]>
<![CDATA[Financial Performance and Dividend Policy for Economic Resilience : Evidence from LQ45 IDX ]]>
<![CDATA[Livia Naomi]]>;
<![CDATA[Ratna Juwita]]>
<![CDATA[ MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v5i1.15488
<![CDATA[This study aims to analyze the effect of profitability and company growth on dividend policy among companies included in the LQ45 Index listed on the Indonesia Stock Exchange during the period 2019–2024. The scope of this research focuses on firms with high liquidity and large market capitalization, representing leading companies in the Indonesian capital market. This study employs a quantitative method using secondary data obtained from annual financial statements, with sample selection conducted through purposive sampling, resulting in 120 observations. Multiple linear regression analysis is applied using SPSS Statistics 26 to test the proposed relationships. The results indicate that Return on Assets (ROA) and company growth have a significant effect on dividend policy, both partially and simultaneously. These findings suggest that data-based financial indicators can serve as a basis for investment decision-making and dividend policy formulation, contributing to corporate stability and capital market resilience amid evolving economic dynamics.]]>
