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Integrating AI for Dynamic Personalization in Gamichain Systems: Enhancing Engagement, Ownership, and Value in Digital Business Anny Ratnawati; Tony Irawan; Syahrul Muarif Wahid; Omar Arif Al-Kamari
AI, Innovation, and Resilience for the Environment (AIR) Vol. 1 No. 1 (2026): AI, Innovation, and Resilience for the Environment Journal (AIR)
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/air.v1i1.123

Abstract

Gamichain, a hybrid model that integrates gamification and blockchain technology, has emerged as a foundational driver of innovation within modern digital business ecosystems by enabling transparent reward mechanisms, decentralized asset ownership, and long-term incentive structures that promote sustained user participation. Despite these advantages, many existing Gamichain implementations still face a critical limitation: the absence of dynamic and adaptive personalization, resulting in static user experiences that fail to align with evolving preferences, behavioral patterns, and motivational profiles. Artificial intelligence (AI) offers a powerful solution to this gap through data-driven personalization, predictive engagement analytics, dynamic tokenomics optimization, and adaptive gamification design capable of adjusting content and reward mechanisms in real time. By utilizing AI techniques such as machine learning, natural language processing, and recommendation systems, Gamichain ecosystems can deliver more relevant, anticipatory, and responsive interactions that significantly enhance user engagement, ownership, and perceived value. This study investigates the integration of AI-enabled personalization within Gamichain architectures, focusing on identifying suitable AI techniques and strategies that optimize user experience across decentralized gamified environments. The primary contribution of this research is the development of a conceptual framework for AI-powered dynamic personalization in Gamichain systems, highlighting its potential to strengthen user loyalty, foster digital community formation, and support sustainable business growth. This framework provides a theoretical foundation for future empirical studies and practical implementations aimed at advancing next-generation Gamichain applications capable of delivering richer, more adaptive, and value-driven digital experiences.
The Impact of Tax Service Digitalization on Tax Revenue: Evidence from the Indonesian Subnational Data Vera Sari; Hermanto Siregar; Anny Ratnawati; Masagus M. Ridhwan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 3 (2026): JABM Vol. 12 No. 3, September 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.3.908

Abstract

Background: The implementation of digital tax administration in Indonesia, through digital service channels such as e-filing, e-registration, e-billing, e-invoice, and e-bupot, aims to increase tax compliance and optimize tax revenue collection. However, empirical research on the effects of these digital services on total tax revenue remains limited.Purpose: The purpose of this study is to analyze the impact of digital tax service implementation on tax revenue and explain the differences in effectiveness between digital service channels at the regional level.Design/methodology/approach: This study uses panel data from 21 provinces for the period 2017–2023 and applies a Two-Way Fixed Effects model to control for provincial and annual heterogeneity. The model robustness is then tested using the ARDL method, which separates short-term and long-term effects.Findings/Results: E-bupot, e-registration, and e-billing services have positive, statistically significant effects on total tax revenue, while e-filing and e-invoice have no significant effect. Cross-province analysis shows a high degree of heterogeneity in the effect of digitalization, with higher performance in Java than outside Java.Conclusion: The digital tax administration plays an important role in increasing national tax revenue, but effectiveness varies across channels and regions.Originality/value (State of the art): This study is the first to evaluate five digital tax channels using TWFE and ARDL panel data and explains the variation in the effectiveness of tax digitalization across Indonesian regions. Keywords: digital tax administration, electronic tax services, Indonesian fiscal administration, tax digitalization, tax revenue performance