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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Al Tijarah Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ners BERNAS: Jurnal Pengabdian Kepada Masyarakat Community Empowerment Journal of Economics Research and Social Sciences International Journal Management and Economic (IJME) Master: Jurnal Manajemen dan Bisnis Terapan Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal of Economics and Management Scienties IIJSE Advances: Jurnal Ekonomi & Bisnis Jurnal Pengabdian Teknik dan Sains (JPTS)
Muchammad Agung Miftahuddin
Universitas Muhammadiyah Purwokerto
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Patient Satisfaction is a Mediator of the Relationship between Human Resource Interaction, Service Quality, Trust, and Patient Loyalty Panji Aryandaru; Herni Justiana Astuti; Bima Cinintya Pratama; Muchammad Agung Miftahuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8802

Abstract

This study aims to analyze the influence of human resource interaction, service quality, and trust on patient loyalty mediated by patient satisfaction at PKU Muhammadiyah Gombong General Hospital, PKU Muhammadiyah Amanah Sumpiuh General Hospital, and PKU Muhammadiyah Aghisna Kroya General Hospital. This study used a quantitative method with a survey approach, involving 200 patient respondents consisting of 100 patient respondents from PKU Muhammadiyah Gombong General Hospital, 50 patient respondents from PKU Muhammadiyah Amanah Sumpiuh General Hospital, and 50 patient respondents from PKU Muhammadiyah Aghisna Kroya General Hospital, reflecting institutional patient volume differences. Although the overall sample size is adequate for PLS-SEM, the disproportionate allocation across hospitals and the absence of explicit controls for institutional characteristics (such as hospital size, service scope, and patient demographics) may limit the comparability of hospital specific effects and constrain the generalizability of the findings to each organizational context. Respondents filled out a questionnaire related to their perceptions of human resource interaction, service quality, trust, satisfaction, and loyalty. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with the help of Smart PLS software. The results showed that human resource interaction had no effect on satisfaction. Human resource interaction and service quality also had no effect on loyalty. Service quality and trust had a positive and significant effect on satisfaction. Trust and satisfaction had a positive and significant effect on loyalty. Patient satisfaction could mediate service quality and trust on loyalty. However, it did not for human resource interaction on loyalty.
THE INFLUENCE OF SELF-IMAGE CONGRUENCE, HEDONIC MOTIVATION, AND BRAND EXPERIENCE ON PURCHASE INTENTION WITH BRAND ATTACHMENT AS A MEDIATING VARIABLE (STUDY ON THE INTEREST IN BYD SEAL ELECTRIC CARS IN PURWOKERTO) Ihtiar Febrian Putra Nur Akhiddianto; Herni Justiana Astuti; Muchammad Agung Miftahuddin; Fatmah Bagis
International Journal Management and Economic Vol. 4 No. 2 (2025): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i2.2180

Abstract

The problem of carbon emissions from the transportation sector continues to increase globally and nationally, driving a shift in trends towards the use of more environmentally friendly electric vehicles. However, the adoption of electric cars in Indonesia still faces various challenges, including the dominance of fossil-fueled vehicles and low consumer emotional attachment to new brands. This study aims to analyze the influence of self-image congruence, hedonic motivation, and brand experience on purchase intention with brand attachment as an intervening variable, in the context of potential consumers of the BYD SEAL brand electric vehicle in the Purwokerto area. This study uses a quantitative approach with a survey method, where data were collected from 160 purposively selected respondents. The analysis technique used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that self-image congruence and brand experience have a significant positive effect on brand attachment, while hedonic motivation has no significant effect. Furthermore, purchase intention is significantly influenced by hedonic motivation and brand attachment, but not directly by self-image congruence or brand experience. Brand attachment has been shown to mediate the relationship between self-image congruence and brand experience on purchase intention, but not the relationship between hedonic motivation and purchase intention. This finding supports the Stimulus–Organism–Response (SOR) theoretical framework and emphasizes the importance of emotional attachment to the brand in shaping consumers' purchase intention for electric vehicles.
Minat Bervaksin Dengue Model Ditinjau Dari Sikap, Resiko, Manfaat, Teknologi, Religiusitas, dan Kepercayaan di Indonesia Stefani Widodo; Herni Justiana Astuti; Erny Rachmawati; Muchammad Agung Miftahuddin
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49276

Abstract

Demam berdarah tetap menjadi tantangan kesehatan utama di Indonesia, yang semakin diperburuk oleh iklim tropis dan urbanisasi, sehingga menciptakan kondisi ideal bagi perkembangbiakan nyamuk Aedes. Vaksinasi merupakan strategi pengendalian vektor yang efektif. Namun, faktor psikologis dan sosiokultural, termasuk sikap, keyakinan, dan religiositas, memengaruhi tingkat penerimaan vaksin. Studi ini meneliti faktor-faktor yang memengaruhi minat masyarakat Indonesia terhadap vaksinasi dengue serta hubungannya dengan kepercayaan, persepsi manfaat, kehadiran teknologi, religiositas, dan risiko. Survei potong lintang dilakukan terhadap 100 responden melalui metode snowball sampling secara daring. Data dikumpulkan menggunakan kuesioner yang telah divalidasi mengenai risiko, manfaat, kepercayaan, religiositas, penerimaan teknologi, sikap, dan minat terhadap vaksinasi. Analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS) digunakan dengan metode bootstrap untuk pengujian signifikansi. Sikap, persepsi manfaat, dan kepercayaan muncul sebagai prediktor positif yang signifikan terhadap minat vaksinasi dengue, dengan sikap menunjukkan pengaruh terkuat. Persepsi risiko, teknologi, dan religiositas tidak berpengaruh signifikan terhadap minat vaksinasi. Temuan ini menekankan peran sikap, kepercayaan, dan persepsi manfaat dalam mendorong minat vaksinasi. Hal ini mengimplikasikan perlunya strategi kesehatan masyarakat yang spesifik untuk meningkatkan penerimaan vaksin dengan membangun sikap positif, menonjolkan manfaat, dan meningkatkan kepercayaan publik.
Impulse buying Produk Sepatu Aerostreet Di TikTokShop: Peran Sales Promotion, Content Marketing, Fashion Involvement dan Shopping Lifestyle Muhamad Satria Mediansyah; Totok Haryanto; Muchammad Agung Miftahuddin; Maulida Nurul Innayah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7454

Abstract

Perkembangan social commerce khususnya melalui TikTok Shop, telah memicu peningkatan perilaku pembelian impulsif pada produk fashion termasuk sepatu. Penelitian ini bertujuan untuk menganalisis pengaruh sales promotion, content marketing, fashion involvement, dan shopping lifestyle terhadap impulse buying  pada konsumen sepatu Aerostreet di TikTok Shop. Penelitian ini didasarkan pada Consumer Decision-Making Theory yang menjelaskan bahwa keputusan pembelian impulsif terjadi akibat interaksi antara stimulus pemasaran dan faktor internal konsumen. Pendekatan penelitian yang digunakan adalah kuantitatif asosiatif dengan melibatkan 200 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner berskala Likert, kemudian dianalisis menggunakan regresi linier berganda melalui SPSS 27. Hasil penelitian menunjukkan bahwa sales promotion, content marketing, fashion involvement, dan shopping lifestyle memiliki pengaruh positif dan signifikan terhadap impulse buying. Temuan tersebut menunjukkan bahwa efektivitas strategi promosi, kualitas konten digital, tingkat keterlibatan konsumen terhadap fashion, serta pola gaya hidup berbelanja berkontribusi penting dalam mendorong keputusan pembelian secara spontan. Penelitian ini memberikan kontribusi bagi pelaku bisnis khususnya brand lokal, dalam merancang strategi pemasaran digital yang efektif pada platform social commerce.
The Effect of Affiliate Marketing and Celebrity Endorsement on Purchase Intention Through Customer Trust: A Study on Gen Z TikTok Shop Customer in Purwokerto Lista Dea Safitri; Muchammad Agung Miftahuddin; Herny Justiana Astuti; Alfato Yusnar Kharismasyah
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.320

Abstract

This study aims to analyze the influence of Affiliate Marketing and Celebrity Endorsement on Purchase Intention of TikTok Shop consumers with Customer Trust as a mediating variable. The method used in this study is quantitative with a survey approach, involving 131 Gen Z respondents in Purwokerto who actively use TikTok Shop. Data analysis was conducted using SEM-PLS. The results of the hypothesis testing indicate that Affiliate Marketing, Celebrity Endorsement, and Customer Trust have a positive and significant influence on Purchase Intention. In addition, Customer Trust is proven to function as a mediating variable for Affiliate Marketing and Celebrity Endorsement on Purchase Intention. This study provides important insights for business actors in understanding the dynamics of digital marketing on the TikTok Shop platform, especially in utilizing Affiliate Marketing and Celebrity Endorsement strategies to increase Purchase Intention. These findings also emphasize the importance of the role of Customer Trust as a bridge connecting marketing strategies with consumer purchasing decisions. Therefore, strengthening the relationship between brands and consumers through increasing trust can be key to achieving success in a competitive digital market. Practically, these findings can be used by business actors to design more effective marketing strategies on TikTok Shop, as well as contribute to the development of consumer behavior and digital marketing theories.
PENGARUH MOTIVASI KERJA DAN KOMPENSASI TERHADAP LOYALITAS DENGAN VARIABEL KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA GURU ASN SMP NEGERI DI KECAMATAN BANJARNEGARA Daisak Hidayat Baihaqi; Hengky Widhiandono; Akhmad Darmawan; Muchammad Agung Miftahuddin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hq2xrt89

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan kompensasi terhadap loyalitas dengan kepuasan kerja sebagai variabel mediasi. Penelitian ini dilakukan dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah guru ASN SMP dikecamatan Banjarnegara, dengan jumlah populasi 113 dengan teknik sampel sensus dan mendapatkan responden 101 orang. Penelitian sampling pada penelitian ini menggunakan sensus, dengan mengggunakan SmartPLS 3.0 untuk menganalisis hubungan antar variabel. Hasil penelitian ini adalah Motivasi kerja tidak berpengaruh terhadap loyalitas. Motivasi kerja berpengaruh positif dan signifikan terhadap kepuasan kerja. Kompensasi tidak berpengaruh terhadap loyalitas. Kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh positif terhadap loyalitas. Kepuasan kerja tidak dapat memediasi motivasi terhadap loyalitas. Kepuasan kerja dapat memediasi kompensasi terhadap loyalitas. Berdasarkan temuan penelitian ini, loyalitas guru tidak dipengaruhi oleh motivasi kerja, terutama ketika motivasi berasal dari eksternal, karena loyalitas ditentukan oleh hubungan emosional dan sosial dengan institusi. Namun motivasi tetap berdampak positif pada kepuasan kerja, terutama ketika disertai dengan kompensasi yang adil. Selain itu kepuasan kerja terbukti tidak memediasai hubungan antara motivasi dan loyalitas, tetapi memiliki dampak positif pada kepuasan kerja yang mendorong loyalitas guru.  
PENGARUH LINGKUNGAN KERJA, BEBAN KERJA, STRES KERJA, DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA GURU SMP SWASTA DI KECAMATAN CILONGOK Arif Priono Pangestu; Suyoto Suyoto; Akhmad Darmawan; Muchammad Agung Miftahuddin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hzb3fv72

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja, beban kerja, stres kerja, dan budaya organisasi terhadap kepuasan kerja guru SMP Swasta di Kecamatan Cilongok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kuesioner dan teknik analisis data menggunakan SmartPLS 3.0. Populasi dalam penelitian ini 163 orang dan sampel dalam penelitian ini berjumlah 116 responden menggunakan teknik simple random sampling. Hasil penelitian menunjukkan bahwa lingkungan kerja, beban kerja, dan stres kerja tidak berpengaruh terhadap kepuasan kerja. sedangkan budaya organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Temuan ini menunjukkan bahwa budaya organisasi merupakan faktor penting dalam membentuk kepuasan kerja guru.
PENGARUH ELECTRONIC WORD OF MOUTH DAN REPUTASI PENJUAL TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI Prisca Restu Triana; Muchammad Agung Miftahuddin; Tri Septin Muji Rahayu; Meydy Fauziridwan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3742

Abstract

Introduction: The increasing use of online shopping platforms among young consumers has elevated the importance of understanding the determinants of purchasing decisions. In this context, Electronic Word of Mouth (e-WOM) and seller reputation serve as essential sources of information that help shape consumer evaluations before making a purchase. This research aims to analyze the influence of these two factors on purchasing decisions and to examine the mediating role of consumer trust among Shopee users in Purwokerto.Methods: This quantitative study involved 120 Shopee users in Purwokerto who completed an online structured survey. The study applied PLS-SEM as an analytical approach to assess direct causal effects and mediation pathways among the research variables.Results: The analysis indicates that both e-WOM and seller reputation significantly impact consumer trust and purchasing decisions. Furthermore, consumer trust was identified as a partial mediator in the relationships between e-WOM and seller reputation on purchasing decisions. These results suggest that the quality of information and sellers’ images on online platforms play a crucial role in enhancing consumer confidence before completing a transaction. Keywords: Customer Trust, Electronic word of mouth, Purchase Decisions. Seller Reputation.
The Influence of Live Streaming, Content Marketing, Online Customer Reviews, and Customer Trust on Purchase Decision Kharisma Nur Hidayah; Muchammad Agung Miftahuddin; Erny Rachmawati Rachmawati; Suyoto Suyoto
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2936

Abstract

This study aims to analyze the influence of live streaming, content marketing, online customer reviews, and customer trust on purchase decisions on TikTok Shop. A quantitative approach was employed using purposive sampling. Data were collected through an online questionnaire from 125 TikTok Shop users in Purwokerto and analyzed using multiple linear regression with SPSS. The results show that live streaming, content marketing, online customer reviews, and customer trust each have a positive and significant effect on purchase decisions. These findings support the Stimulus–Organism–Response (S-O-R) framework, in which digital marketing stimuli and customer trust play important roles in shaping purchase decisions in the social commerce context. The study provides practical implications for sellers and marketers on TikTok Shop to strengthen real-time interaction, provide relevant content, manage customer reviews effectively, and build consumer trust in order to enhance purchase decisions.
Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Kepuasan Konsumen pada Produk Kosmetik Hanasui Aulia Destriana; Muchammad Agung Miftahuddin; Fatmah Bagis; Restu Frida Utami
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 4 (2026): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i4.1075

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk,harga, dan citra merek terhadap kepuasan konsumen pada produk kosmetik  Hanasui di Purwokerto. Metode Penelitian: Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 170 responden yang telah dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan program IBM SPSS versi 26, yang diawali dengan uji validitas, uji reliabilitas, dan uji asumsi klasik. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen, baik secara parsial maupun simultan. Variabel citra merek memberikan pengaruh paling besar dibandingkan variabel lainnya. Nilai adjusted R Square sebesar 0, 670, menunjukkan bahwa kepuasan konsumen dapat dijelaskan oleh kualitas produk, harga, dan citra merek sebesar 67%, sedangkan 33% sisanya dipengaruhi oleh faktor lain di luar penelitian. Implikasi: Penelitian ini menunjukkan bahwa peningkatan kepuasan konsumen produk kosmetik Hanasui dapat dilakukan melalui perbaikan kualitas produk, penetapan harga yang sesuai dengan manfaat yang diterima konsumen, serta penguatan citra merek. Temuan ini juga memberikan implikasi bagi perusahaan untuk mempertahankan kualitas produk, menetapkan strategi harga yang kompetitif, dan membangun citra merek yang positif guna meningkatkan kepuasan konsumen.. Orisinalitas: Kebaruan penelitian ini terletak pada pengujian kembali pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen pada konteks yang berbeda. Penelitian ini merupakan replikasi dari (Sasono et al., 2023), namun menggunakan produk kosmetik Hanasui sebagai objek penelitian dengan responden pengguna di Purwokerto. Perbedaan objek penelitian, lokasi, dan karakteristik responden diharapkan dapat memperkaya bukti empiris mengenai pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen pada industri kosmetik.
Co-Authors Akhmad Darmawan Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfato Yusnar Kharismasyah Amanda Safitri Ambar Pujiyatno Arfa Maulana Kusumawijaya Arif Johar Taufiq Arif Priono Pangestu Aris Slamet Widodo Asep Rahmat Taryadi Aulia Destriana Bima Cinintya Pratama Daisak Hidayat Baihaqi Didin Ahidin Edi Joko Setiyadi Elis Setiawati Ellen Maylina Endah Yuningsih Erny Rachmawati Erny Rachmawati Rachmawati Fatmah Bagis Fatmah Bagis Hengky Widhiandono, M.Si. S.E. Herni Justiana Astuti Herny Justiana Astuti Ihtiar Febrian Putra Nur Akhiddianto Kharisma Nur Hidayah Lela Sulastri Lista Dea Safitri Maulida Nurul Innayah Meydy Fauziridwan Mudrikah Zaen Muhamad Satria Mediansyah Nadela Saktiana Nina Karlina Panji Aryandaru Prisca Restu Triana Putri Ayu Fiddiyana Rani Aprilia Restu Frida Utami Solehah Nurfadilah Stefani Widodo Suyoto Suyoto Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Ugung Dwi Ario Wibowo Ugung Dwi Aryo Wibowo Wibowo, Trio Nur Winny Setyonugroho Yahya Adi Rahman Zahrah Zakiyyah Mukaromah