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Journal : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

PENGARUH MODAL, PENGALAMAN USAHA, STRATEGI PROMOSI DAN PENDIDIKAN TERHADAP KEUNTUNGAN PELAKU UMKM FASHION PADA MARKETPLACE ONLINE DI KABUPATEN PASURUAN Aldi, Muhammad Fauzan; Maulana, Adam; Ratnawati, Tri; Hwihanus
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i1.692

Abstract

The Industrial Revolution 4.0 has had a major impact on the economic sector. The Internet is one of the factors in technological progress that has caused disruption in the trading sector where trading has shifted from offline to online. This research aims to analyze the effects of capital, business experience, promotional strategies and education on the advantages of SME fashion in online marketplaces in Pasuruan Regency. The population in this study is fashion SMEs in Pasuruan Regency who sell on the online marketplaces Tokopedia, Bukalapak, Shopee, Lazada and Blibli.com with a total sample of 96 respondents taken by accidental sampling and analyzed using multiple linear regression (OLS). The independent variables are capital, business experience, promotional strategies, and education, while the dependent variable in this research is the profits of fashion SMEs. The research results show that the capital variable has a positive and significant effect with a coefficient of 1.80 and a probability value of 0.00, promotion strategies have a positive and significant effect with a coefficient of 77.16 and a probability value of 0.00 and education has a positive and significant effect on profits. fashion UKM practitioners with a coefficient value of 27.3 and a probability value of 0.00. Meanwhile, the business experience variable does not affect the profits of fashion MSME entrepreneurs who sell on online marketplaces.
Co-Authors - Hwihanus Achmad Maqsudi, Achmad Adam Maulana Adiati Trihastuti, Adiati Agtovia Frimayasa, Agtovia Aldi, Muhammad Fauzan Amelia Kusniawati, Amelia Amiartuti Kusmaningtyas Anika, Refi Tri Aprilianto, Deni Boquifai, Petronela M. Brahmayanti, I.A. Sri brahmayanti, Ida Ayu Sri Dantje Salean, Dantje Ervina Ervina Fitriyah, Rif'atul Gede, I Komang Hakim Muttaqim Hamzah, A. Hadian Pratama Hariyani, Diyah Santi Henny Mahmudah, Henny Hwihanus I Nyoman Lokajaya, I Nyoman Ida Bagus Cempena, Ida Bagus Ikbar Luqyana Indrawati Yuhertiana Islamiyah, Fitria Ayu kartika, ika saridewi Kartikasari, Linda Kurniawan, Sindu Bagas Kurniawati, Dinda Dwi Listyaningsih, Emilia Desi Lokajaya, Nyoman Magalhaes, Cancio Andika Irawan Maia, Fonseca De Jesus malik, tajuddin Mandag, Herny Ria Mardiono, Viona Eka Putri Marwanto, Ontot Masfa’ani, Rikhza Mediana, Anastasya Mechta Melania, Melania Nekky Rahmiyati Nugroho, Mulyanto Nurhalyza, Tasya Nurhasanah Nurhasanah Nuryani, Anik Oktaviyanto, Nanda Pardede, Esther Tioma Nauly Pradhani, Tri Buana Wira Pribadi, Fancholik Joko Putra, Surya Jaya Purnama Putu Suardana, I Gede Rachmadani, Adelia Putri Rahayu, Cindy Septiana rahmawati, Debby Yusriliana Rodhiyah Rodhiyah Sahrul, M Santi, Dyan Evita Sariah Sariah Sawal Sartono, Sawal Septian, Michael Revelin Ervan Setyono, Vicky Indarto Sholiqah, Suci Nurlayli Alimatu Siti Mujanah Sitohang, Arga Christian Sobri, Mohamad Aulia soebrati, ni wayan Sri Andayani Sri Andayani Sri Hadijono, Sri Sri Harijati, Sri Sulistyo Sulistyo Sumirat, Esti Sutirman Sutirman tandi, asrin Ulfi Pristiana Warella, Veren Wendy Widi Hidayat Widodo Sarjana AS, Widodo Wijaya, Andjar Eka Ximenes, Elias