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Keputusan Berkunjung ke Desa Wisata Bojongkulur Gunung Putri Kabupaten Bogor yang Dipengaruhi oleh Fasilitas Tempat Wisata dan Kepuasan Pengunjung Dimoderasi oleh Loyalitas Pelanggan Frimayasa, Agtovia; Nasution, Ibnu Haris; Purnama, Yanthy Herawaty
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1309

Abstract

This study aims to find out the decision to visit the Bojongkulur Gunung Putri tourist village, Bogor Regency which is influenced by tourist attraction facilities and visitor satisfaction is moderated by customer loyalty. This study uses a quantitative research method. In this study, the sampling technique used is probability sampling, with the sampling method used being simple random sampling. This study uses the Partial Least Squares (PLS) methodological analysis technique with smartPLS 3.0 software to assess the hypothesis. The results of the data analysis showed that (1) facilities had a positive and significant effect on the decision to visit, (2) visitor satisfaction with the decision to visit had a positive and significant effect, (3) visitor satisfaction with the decision to visit had a positive and significant effect, (4) visitor satisfaction with loyalty had a positive and significant effect, (5) loyalty to the decision to visit had a positive effect and significantly, (6) loyalty plays a role in mediating facilities against the decision to visit, and (7) loyalty plays a role in mediating visitor satisfaction with the decision to visit
MEMBANGUN KESADARAN DAN PEMAHAMAN MENGENAI PENTINGNYA KEPATUHAN PERPAJAKAN DI KALANGAN UMKM KELURAHAN REMPOA Yolifiandri, Yolifiandri; Frimayasa, Agtovia; Anjarwati, Sri; Rezzi Nanda Barizki
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 3 (2023): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i3.1121

Abstract

Perekonomian adalah salah satu tiang suatu bangsa, suatu bangsa akan maju jika prekonomian nya pun maju, dan Sejahtera penduduknya. Diantara pelaku Pembangunan yang memiliki peranan penting adalah sektor UMKM, bahkan tidak bisa dipungkiri menjadi salah tulang punggung perekonomian negara. Akan tetapi kebanyakan pelaku sektor UMKM ini belajar dengan model apa adanya dan dengan segala keminiman akses dan fasilitas infrastruktur, Informasi. Hal ini tentunya berdampak kepada keberlanjutan usahanya. Beberapa hal kesulitan yang kerap ditemui permasalahan seperti bagaimana menghitung omzet dan kerugian/keuntungan, masalah pelaporan keuangan, pemahaman kewajiban perpajakan yang rendah yang menjadi salah satu masalah besar bagi UMKM. Sosialisasi ketentuan umum perpajakan dan tata cara adminsitrasi pengurusan pajak bagi UMKM perlu di lakukan. Sosialisais dimulai dari penghitungan omzet, menentukan laba/rugi, pemahaman pajak, pengertian pajak dan kegunaan nya pajak, identitas seperti NPWP,bagaimana cara memperoleh NPWP dan kegunaan NPWP,jenis-jenis pajak dan adminsitrasi pajak untuk UMKM. Selain itu pula disampaikan kepada UMKM adanya modernisasi pajak dalam memberikan pelayana bagi wajib pajak yg dilakukan pemerintah yang memberikan kemudahan bagi UMKM.
PENDAMPINGAN DALAM PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMK DI KELURAHAN REMPOA TANGERANG SELATAN Yolifiandri, Yolifiandri; Frimayasa, Agtovia; Anjarwati, Sri
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 3 (2023): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i3.1122

Abstract

Untuk memahami sepenuhnya situasi keuangan mereka, Usaha Mikro Kecil (UMK) harus menyiapkan laporan keuangan yang akurat dan tepat waktu. Dalam situasi ini, pendampingan merupakan komponen penting dalam membantu UMK dalam membuat laporan keuangan langsung yang mematuhi persyaratan akuntansi yang relevan. Langkah-langkah yang dapat diambil untuk menerima bantuan dijelaskan dalam abstrak ini, antara lain menentukan kebutuhan dan tujuan, membuat rencana, mengumpulkan data keuangan, mengklasifikasikan transaksi, membuat laporan keuangan, analisis dan interpretasi, konsultasi dan klarifikasi, serta peninjauan dan perbaikan . Dengan memberikan dukungan tersebut, UMK berharap dapat memastikan laporan keuangannya akurat, komprehensif, dan berguna untuk menjalankan usahanya. Hasil dari pelatihan dan pendampingan bahwa para UMKM sudah memahami cara membuat laproan keuangan sederhana.
The Education on Personal Financial Management for the Generation Z Personal Fianance Management Education in Tanjung Duren Village, Jakarta Purwanto, Setiyo; Parashakti, Ryani Dhyan; Frimayasa, Agtovia
Teumulong: Journal of Community Service Vol. 1 No. 1 (2023): October 2023
Publisher : Institute of Education and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62568/jocs.v1i1.6

Abstract

The young generation is the driving force of a country's economy, such as Indonesia, based on the 2020 population census of 279.2 million people, where the proportion of generation Z reached 27.94%. Where as many young people as Gen Z must be equipped with good financial literacy through financial management knowledge that supports the nation's progress. Universities play an important role in helping society, especially generation Z, by providing financial management education. The contribution of universities plays an active role in helping generation Z understand how to manage their finances effectively. Apart from fulfilling their academic duties, universities also play an active role in applying their professional expertise in the field of economics.The main aim of this community service is to equip generation Z with the importance of financial literacy so that they can use financial resources more optimally amidst very diverse and tempting promotions and consumption offers. Community engagement activities in the Tanjung Duren area of ​​Jakarta, where the majority are generation Z, will be carried out through seminars that focus on long-term financial planning, expenditure analysis and debt management.
Consumer Perception And Brand Towards Green Marketing Strategy And Its Impact Through Customer Trust As An Intervening Variable Frimayasa, Agtovia; Soegeng, Irwin Sukrisno; Mujanah, Siti; Halik, Abdul
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the impact of green marketing strategy and brand on consumer perception, with customer trust as an intervening variable, specifically for Lee Minerale products. In an era where environmental awareness is increasing, consumers tend to choose products that apply sustainability principles. Green marketing has become one of the key strategies for companies to attract environmentally conscious consumers, but its effectiveness is greatly influenced by the trust built with consumers. This research uses a quantitative approach with Structural Equation Modeling (SEM) and involves a random sample of Lee Minerale consumers. The results indicate that the brand has a significant and strong influence on green marketing and customer trust, making it the most influential variable in the model. This suggests that a strong brand image plays a crucial role in shaping a positive perception of green marketing strategies and in enhancing customer trust. On the other hand, consumer perception did not show a significant effect on either green marketing or customer trust, indicating that individual perceptions of the product are not strong enough to significantly influence green marketing strategies or customer trust. Additionally, customer trust in green marketing approaches significance, but its effect remains weak. This suggests that although customer trust slightly influences perceptions of green marketing, its statistical effect is not strong enough. Overall, these results emphasize the importance of brand strategy in reinforcing perceptions of green marketing and building customer trust. Therefore, companies are advised to focus on improving their brand image to achieve success in green marketing strategies. These findings provide insights for companies looking to optimize green marketing strategies by leveraging brand strength as a key factor.
Analisis Keputusan Penggunaan QRIS Pada UMKM di Kelurahan Tanjung Duren Utara Dengan Perspektif Persepsi Kemudahan dan Persepsi Kegunaan Melalui Minat Sebagai Variabel Mediasi Nasution, Ibnu Haris; Purnama, Yanthy Herawaty; R, Rahmat; Frimayasa, Agtovia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 7 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Digital transformation in payment systems has driven the adoption of the Quick Response Code Indonesian Standard (QRIS) as a more efficient transaction method for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the influence of perceived usefulness and perceived ease of use on the decision to use QRIS, both directly and through interest as a mediating variable. The sample taken in this study was 97 MSME respondents. The research method used was Partial Least Squares - Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, based on data collected from MSMEs in Tanjung Duren Utara Village. The results showed that perceived usefulness and perceived ease of use had a significant influence on the decision to use QRIS. In addition, interest proved to be a significant mediating variable, which strengthened the relationship between the two perception factors and the decision to use QRIS. The Q² value obtained showed that this research model had strong predictive ability, with the main contribution coming from perceived usefulness. This indicates that MSME actors are more likely to use QRIS if they feel that this technology provides real benefits in their business operations. Therefore, increasing QRIS adoption can be driven by educational and promotional strategies that emphasize the benefits and ease of use for MSMEs.
The Role of Financial Literacy and Technology Readiness in Encouraging the Use of Fintech for Financial Planning Among Generation Z Siboro, Sonny Francisco; Ferdiyanto, Yusriel Arief; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of Technology Readiness and Financial Literacy on Fintech Utilization and Financial Planning, considering the mediating role of Financial Planning. Using the PLS-SEM method via SmartPLS 3 and involving 100 respondents who have actively used fintech services in the past year, the study finds that both Technology Readiness and Financial Literacy have a positive and significant impact on Fintech Utilization and Financial Planning. Individuals with higher technology readiness are more likely to utilize technology-based financial services and have better financial planning capabilities. Similarly, Financial Literacy plays a role in enhancing fintech utilization and improving financial planning skills. Another key finding is that Financial Planning significantly mediates the relationship between Technology Readiness and Fintech Utilization, but it does not mediate the relationship between Financial Literacy and Fintech Utilization, indicating that financial literacy has a more direct impact. The practical implications of this study highlight the need for increasing financial literacy and promoting technology adoption in financial activities, both by fintech service providers and stakeholders in the financial sector. The findings also serve as a reference for future research to explore other factors influencing fintech utilization and financial planning in the digital era.
The Relationship Between Time Management and Workload on Job Stress of High School Teachers in East Jakarta with Social Support as an Intervening Variable Syamsudin, Syamsudin; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This quantitative study aims to analyze the effect of Time Management and Workload on Job Stress among teachers, with Social Support as an intervening variable. Data were collected through a questionnaire survey distributed to 100 high school teachers in East Jakarta and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The outer model test results indicate that all indicators are valid and reliable, as shown by a loading factor above 0.70, an Average Variance Extracted (AVE) value above 0.50, and Composite Reliability exceeding 0.90. The R-Square values for the Social Support and Job Stress constructs are 0.897 and 0.886, respectively, indicating that both constructs can be comprehensively explained by the exogenous variables in the model. The key findings reveal that Workload and Time Management have a positive and significant effect on Job Stress, both directly and through Social Support. Interestingly, Social Support also exhibits a positive relationship with Job Stress, which may indicate increased expectations or role demands on teachers. This suggests that, rather than alleviating stress, a high level of social support may inadvertently increase psychological burdens. This study recommends further examination of the quality and type of social support provided to ensure that time management strategies and workload management effectively reduce teachers' Job Stress.
Pengaruh Literasi Keuangan, Pendapatan, dan Risiko Investasi Terhadap Keputusan Investasi Reksa Dana Generasi Z Yang Terdaftar di Kustodian Sentral Efek Indonesia (KSEI) Agustriyanda, Ferry Elfin; Fathihani; Frimayasa, Agtovia
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.165

Abstract

Generation Z in Indonesia is increasingly interested in investment, particularly in mutual funds, but still faces challenges such as low financial literacy and a lack of understanding of investment risks. This study aims to analyze the influence of financial literacy, income, and investment risk on mutual fund investment decisions among Generation Z registered with the Indonesian Central Securities Depository (KSEI). This research employs a quantitative descriptive method with a causal approach to examine the cause-and-effect relationship between independent variables (financial literacy, income, and investment risk) and the dependent variable (mutual fund investment decisions). The study population consists of Generation Z investors who invest through KSEI, with a sample of 100 respondents selected using a non-probability sampling technique, specifically purposive sampling. Data collection was conducted through questionnaires as the primary instrument, supplemented by secondary data from journals, books, and other sources. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 29. The research results show that financial literacy, income, and investment risk have a positive and significant influence on mutual fund investment decisions among Generation Z registered with the Kustodian Sentral Efek Indonesia (KSEI).
The Impact of Green Packaging and Green Product on Purchase Decisions of Lee Minerale Products with Environmental Awareness as an Intervening Variable Wahyudin, Wahyudin; Soegeng, Irwin Sukrisno; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing consumer awareness of environmental issues has driven companies to adopt sustainable strategies in product development. This study aims to explore the influence of Green Packaging and Green Product on the purchase decisions of Lee Minerale products, with Environmental Awareness as an intervening variable mediating the relationship. The research method employed is a quantitative approach using a questionnaire survey, with respondents being consumers of Lee Minerale. The sample size used consists of 100 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SmartPLS). The results of the outer model test indicate that all constructs meet the criteria for validity and reliability, with adequate loading factors, AVE, and Composite Reliability. The inner model results show that Green Product has a significant influence on both Purchase Decision and Environmental Awareness, while Green Packaging significantly influences Environmental Awareness but does not directly affect Purchase Decision. Furthermore, Environmental Awareness is proven to be a significant mediator that strengthens the influence of Green Packaging and Green Product on Purchase Decision. This study emphasizes the importance of integrating sustainability practices into marketing strategies to enhance consumer purchase decisions. As a practical implication, companies are advised to strengthen the communication of sustainability values to consumers in order to increase competitive advantage in the market.