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All Journal Journal Of Management Science (JMAS) Jurnal Ekonomi Dan Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Finance and Business Management Journal (FBMJ)
Alan Rusdiana
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Factors Affecting Profitability: Empirical Study of Sharia Commercial Banks in Indonesia for the 2018-2022 Period Robi Maulana M; Alan Rusdiana; Ulvy Fitrotul Azizah
Finance and Business Management Journal Vol. 1 No. 2 (2023): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i2.7818

Abstract

This study aims to find out how the effect of Intellectual Capital, Islamicity Performance Index and Corporate Social Responsibility on Profitability. This type of research is descriptive and verification research using a quantitative approach. The population in this study are Islamic Commercial Banks in Indonesia for the 2018-2022 period. The sampling technique uses purposive sampling, the samples used in this study amounted to 9 bank with a 5 years period of observation to 45sample data. the data used in this research is secondary data. The data analysis method in this study is descriptive, classical assumption test, multiple linear, coefficient of determination, model feasibility test and hypothesis testing with SPSS version 25 software tools. The results of this study indicate that intellectual capital affects profitability, meaning that the higher the intellectual capital, the lower the profitability. The Islamicity Performance Index affects Profitability, meaning that the higher the Islamicity Performance Index, the higher the profitability. And Corporate Social Responsibility has no effect on Profitability. Intellectual Capital, Islamicity Performance Index, and Corporate Social Responsibility have an effect on Profitability.
Optimizing MSME Profits using the Simplex Method Alan Rusdiana; Budi Rusdian; Ajeng Siti Nurkolbu; Alfira Hasna Adkhilni; Tria Waliatul Maola
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.9815

Abstract

This research aims to calculate the maximum profit from selling spinach chips, onion cakes and steak cakes at Guna Asih MSMEs and to determine the use of the simplex method for raw material constraints faced by Guna Asih MSMEs. In addition, this research uses POM-QM for Windows software to estimate the maximum profit obtained from each production of spinach chips, onion cakes and sistik cakes at Guna Asih UMKM so as to have an accurate estimate. This research method involves problem identification, selection of problem-solving models, data collection, data processing and analysis, model implementation, and evaluation of results. The research results show that the simplex method can be used to determine maximum profits in Guna Asih MSMEs. The maximum profit obtained by MSMEs is IDR. 1,277,778 per day when only producing spinach chips (X1) 1.12 times more than previous production or 336 pcs and producing onion cakes (X2) 5 times more than previous production or 500 pcs. This profit is greater than the profit before optimization which only earned IDR. 900,000 from 300 pcs of spinach chips, 100 pcs of onion cakes and 60 pcs of steak cakes. Apart from that, the use of POM-QM for Windows software is very relevant in solving linear programming problems using the simplex method because it can help in completing maximum profit level calculations quickly, precisely and accurately.
PENDAMPINGAN LABELING DAN PACKAGING DALAM UPAYA MEMBANGUN BRANDING UKM JAMUR TIRAM DESA UJUNGBERUNG KABUPATEN MAJALENGKA Neny Kusumadewi; Nita Hernita; Alan Rusdiana; Tito Marta Sugema Dasuki
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i2.3604

Abstract

UKM Jamur Tiram berpotensi untuk mengembangkan usahanya, namun masih membutuhkan pembinaan yang intensif untuk konsultasi terkait pengembangan usahanya. Maka dari itu perlunya pendampingan untuk menunjang hal tersebut terutama tentang labeling dan packaging yang saat ini sangat dibutuhkan dalam dunia usaha berbagai bidang. Pendampingan ini diharapkan mampu memberikan kontribusi dalam proses memaksimalkan penjualan. Mengingat dengan majunya teknologi saat ini maka UKM Jamur Tiram dituntut harus mengikuti perkembangan teknologi. Pendampingan tentang labeling dan packaging dilaksanakan secara intensif namun dalam penambahan kapasitas mitra dilakukan dengan 2 (dua) kali pertemuan. Setelah pendampingan, tim PKM melakukan monitoring berlanjut sejauh apa dampak perubahan yang terjadi di terkait labeling dan packaging yang sudah disampaikan. Setiap satu bulan 1 kali memantau perkembangan penjualan dengan berkunjung ketempat usaha UKM Jamur Tiram Desa Ujung Berung
Penerapan Digital Marketing Dalam Meningkatkan Pendapatan Pedagang Di Lokasi Wisata Panyaweuyan Kabupaten Majalengka Masduki; Dudung Abdullah; Endah Prihartini; L. Suparto; Alan Rusdiana
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3649

Abstract

Secara umum permasalahan yang dihadapi oleh pedagang di lokasi wisata Tarasering Panyaweuyan adalah kurangnya pengetahuan terkait platform-platform pemasaran digital. Oleh karenanya diperlukan pendampingan dan pelatihan bagi pedagang dalam menerapkan digital marketing guna meningkatkan pendapatan pelaku usaha di lokasi wisata Tarasering Panyaweuyan Kabupaten Majalengka. Pengabdian kepada Masyarakat ini berutujuan : Pertama, untuk meningkatkan kemampuan Pelaku Usaha Wisata Tarasering Panyaweuyan dalam menerapkan pemasaran digital; kedua, untuk meningkatkan branding produk-produk lokal yang diproduksi oleh UMK objek wisata Tarasering Panyaweuyan. Metode pelaksanaan kegiatan pengabdian masyarakat ini terdiri atas tiga tahap, yaitu : Identifikasi Masalah, Pelatihan dan Pendampingan, dan Monitoring dan Evaluasi, yang dilaksanakan mulai bulan Januari sampai dengan bulan Mei 2022. Setelah dilakukan kegiatan pengabdian, diperoleh hasil sebagai berikut : Pertama, secara umum pedagang di lokasi wisata Terasering Panyaweuyan belum menggunakan pemasaran digital dalam memasarkan produknya. Sehingga melalui kegiatan pengabdian ini para pedagang diharapkan mempunyai wawasan dan mampu mengoperasikan YUBImini sebagai salah satu platform digital markrting untuk sebagai alat pemasaran yang efektif;  kedua, Dari hasil evaluasi dan monitoring ditemukan bahwa setelah memasarkan produk digital, rata-rata pendapatan pedagang mengalami peningkatan karena dengan adanya pemasaran digital terutama YUBI mini produk akan dikenal oleh masyarakat luas dengan biaya yang efisien serta adanya kemudahan yang disediakan dapat memberikan daya tarik produk UMK setempat kepada konsumen.
Digitalisasi UMKM Desa Ujungjaya Melalui e-Commerce Shopee Alan Rusdiana; L Suparto; Rita Sri Silvia Pamuji
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i3.9568

Abstract

Pelaku UMKM yang ada di Desa Ujungjaya memiliki potensi untuk menjual produknya secara luas karena kualitas produk yang diproduksinya tidak kalah saing dengan produksi para pelaku UMKM lainnya. Namun, target market pemasaran para UMKM belum terlalu luas, yang menyebabkan kurang berkembangnya ekonomi kreatif para UMKM di Desa Ujungjaya. Hal ini dibuktikan bahwa sampai pada saat ini belum adanya perkembangan terkait dengan pemasaran produk UMKM tersebut. Oleh karenanya diperlukan pelatihan digital marketing melalui e-commerce Shopee dengan harapan pelaku UMKM memiliki pengetahuan dan dapat memamfaatkan e-commerce untuk mengembangkan usahanya. Metode pelaksanaan diawali dengan menganalisa permasalahan yang dihadapi oleh UMKM di Desa Ujungjaya Kabupaten Sumedang. Kemudian dari permasalahan tersebut dirumuskan solusi dengan memberikan dua macam pelatihan, yaitu pelatihan konsep pemasaran digital dan pelatihan pembuatan akun dan toko Shopee. Kemudian dari hasil pelatihan tersebut, pelaku UMKM akan didampingi serta dilakukan monitoring atas keberhasilan pembuatan toko Shopee Dari kegiatan pelatihan ini menghasilkan satu akun toko Shopee (Binangkit Jaya Snack) sehingga dapat menjadi wadah pemasaran untuk produk UMKM di Desa Ujungjaya. Yayasan Handjuang Mekar Indonesia sebagai admin yang memegang akun Shopee tersebut sedangkan para pelaku UMKM cukup memiliki foto produk dan menetapkan harga produk yang akan dipasarkan pada Shopee.
Analysis of factors affecting Accounting Information System Performance Robi Maulana M.; Alan Rusdiana; Asep Qustolani; Tania Febriani Wismajaya
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.9630

Abstract

Currently, Bank Majalengka is facing challenges in optimizing the performance of its accounting information system to support operational efficiency and the preparation of accurate financial reports. Technical obstacles, such as system errors or human error, often affect the performance of accounting information systems, hindering smooth transactions and reporting. This research aims to determine the influence of Education and Training Programs, User Involvement and Personal Technical Ability at Bank Majalengka. This research uses quantitative descriptive. The population in this research is employees of Bank Majalengka. The research sample was determined using a non-probability sampling technique with a purposive sampling method. Aims to obtain samples that match the research criteria. The sample used was 48 Bank Majalengka employees who used an accounting information system. The analytical method used in this research is multiple regression analysis with the help of SPSS version 26 software. The results of this research show that Education and Training Programs and Personal Technical Capabilities have a significant effect on Accounting Information System Performance. Meanwhile, user involvement does not have a significant effect on the performance of the accounting information system.
The Effect of Cash on Delivery and Online Customer Reviews on Purchase Decisions of Lazada Consumers in Majalengka Regency Pipih Sopiyan; Dudung Abdullah; Alan Rusdiana; Deni Istiono; Nofa Auliyatul Faizah
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.11792

Abstract

Communication is developing very rapidly. One of the greatest discoveries in the field of information and communication technology is the discovery of the internet. Currently, the majority of people tend to use technology to support their needs, one of which is that the internet can be used to do various things, including the development of digital technology and business competition which continues to innovate both in services. features and promotions to maintain its existence. The aim and objective of this research is to determine the influence of cash on delivery and online customer reviews on purchase decisions of Lazada consumers in Majalengka regency. The method used in this research is a descriptive and verification approach. The population of this research is Lazada consumers in Majalengka Regency whose exact number is not known. The sample was taken using a purposive sampling technique of 100 respondents. The data collection technique was carried out by filling out a questionnaire using Google Form which was distributed via the WahttsApp application. The data analysis technique uses multiple linear regression analysis accompanied by classical assumption tests, coefficient of determination tests, model feasibility tests (f tests), and t test hypothesis tests. The analysis results show that Cash on delivery and Online customer review have a significant influence on purchasing decisions.
The Effect of Asset Structure, Non-Debt Tax Shield, and Dividend Policy on Capital Structure Robi Maulana Magribi; Wulan Riyadi; Alan Rusdiana; Sintia Nuriyani
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.12086

Abstract

Capital structure decisions are very important for a company, because they can reflect the company's financial position. Debt conditions continue to increase in 2020-2022 in the chemical and pharmaceutical industries which is not balanced with operating results, indicates that the company has not made good capital structure decisions. Therefore, the aim of this research is to determine the influence of asset structure, non-debt tax shield, and dividend policy on capital structure. The population in the research is the chemical and pharmaceutical industry sub-sector of manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2022 period with a total of 107 companies. The sampling technique in the research used non-probability sampling with a purposive sampling method, so that a sample of 23 companies and 69 company sample data were obtained. This research uses multiple linear regression analysis techniques with the help of the SPSS 25 program. Based on the results of research that has been conducted, it shows that partially asset structure variable has an effect on capital structure, variable non-debt tax shield has no effect on capital structure, and variable dividend policy has no effect on capital structure.
Pemanfaatan Digital Marketing dalam Meningkatkan Penjualan Produk UMKM di Desa Sagara Masduki; Rusdiana, Alan; Sopiyan, Pipih; Umam, Mochamad Febri Sayidil; Sari, Ovi Hamidah; Humairoh, Aat
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i1.11928

Abstract

Potensi desa Sagara dalam bidang UMKM ini cukup baik, namun dibalik itu semua pemasaran produk UMKM yang ada di desa sagara masih terbilang cukup tradisional, karena dipasarkan di lingkungan sekitar desa sagara saja sehingga produk tidak dapat menjangkau pasar secara luas yang menyebabkan penjualan tidak akan meningkat. Dalam mengatasi permasalahan tersebut, pelaku bisnis perlu perlu mempertimbangkan untuk beralih ke toko online atau dapat dikatakan untuk memulai berbisnis dengan menerapkan sistem digital marketing yaitu dengan memanfaatkan e-commerce Shopee. Metode pelaksanaan diawali dengan menganalisa permasalahan yang dihadapi oleh UMKM. Kemudian dari permasalahan tersebut dirumuskan solusi dengan memberikan dua macam pelatihan, yaitu pelatihan konsep pemasaran digital dan pelatihan pembuatan akun dan toko Shopee. Berdasarkan hasil yang diperoleh, setelah mengikuti workshop ini para pelaku UMKM dapat memahami manfaat dan pentingnya strategi digital marketing melalui e-Commerce sebagai sarana pemasaran produknya. Setelah diberikan pendampingan, pelaku UMKM juga mampu membuat dan mengelola akun Toko Shopee dengan baik seperti mampu menggunggah foto dan deskripsi produk, penetapan harga produk, serta mengetahui pemanfaatan fiture lain dalam Shopee. Selain itu, Respon/tanggapan dari peserta seminar e-commerce ini sangat baik, mereka sangat antusias mengikuti kegiatan tersebut.
Peran Mediasi Brand Ambassador pada Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian R. Neny, Kusumadewi; Suparto LM, L; Rusdiana, Alan; Pradilla, Mora
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11680

Abstract

The large number of cosmetic industries that are emerging at the moment, one of which is hand body lotion products for body skin care, means that consumers have many considerations in purchasing decisions, consumers tend to have more importance in terms of quality and in terms for promotion through brand ambassadors which are very intensively carried out. purchasing decisions continue to increase. Purpose of the search is to determint various factors that influencer product price and quality for buying decisions mediated by the Ambassador brand. Research using survey method and a descriptive verification approach. Data collection techniques use was use a questionnaire. Population in this research is consumers of Scarlett hand body lotion products in Majalengka Regency and a sample 120 respondents. The tools SmartPLS analysis. Research outcome found that price have significant positive influencer for buying decisions. The quality of product positive and significant influence buyer resolve. Brand Ambassadors have positive and significant influence on buying decisions. Price positive but not significant effect on brand awareness. Product quality positive and significant effect on the Ambassador brand. Price on purchasing decisions mediated by the Ambassador brand has positive but not significant effect. Product quality for buying decisions is mediated by Ambassador brand and positive significant effect.
Co-Authors Ajeng Siti Nurkolbu Alfira Hasna Adkhilni Budi Rusdian DENI ISTIONO Endah Prihartini Hernita, Nita Humairoh, Aat L Suparto L Suparto LM L. Suparto Masduki Masduki Masduki Masduki MOCHAMAD FEBRI SAYIDIL UMAM Neny Kusumadewi Nofa Auliyatul Faizah Pipih Sopiyan Pradilla, Mora Qustolani, Asep R. Neny Kusumadewi R. Neny, Kusumadewi Raden Wulan Saparinda Rita Sri Silvia Pamuji RIYADI, WULAN Robi Maulana Rofi’i, Agus Sari, Ovi Hamidah Sintia Nuriyani Sri Wahyuni Tania Febriani Wismajaya Tino Foezi Hadi Suarno Tito Marta Sugema Dasuki Tria Waliatul Maola Ulvy Fitrotul Azizah Wulan Riyadi