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All Journal Journal of Business and Behavioural Entrepreneurship Journal Of Management Science (JMAS) Jurnal Ekonomi Dan Bisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Syariah dan Bisnis Finance and Business Management Journal (FBMJ)
Alan Rusdiana
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Jumlah Anggota, Modal Sendiri dan Volume Usaha Terhadap Sisa Hasil Usaha Koperasi Sayidil Umam, Mochamad Febri; Riyadi, Wulan; Rusdiana, Alan
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4355

Abstract

This study aims to find out how the effect of the number of members, own capital and business volume on the remaining results of operations in cooperative groups based on districts/cities in West Java Province either partially or simultaneously. The research method used is descriptive analysis and verification analysis. The population in this study is cooperative groups based on districts/cities in West Java Province which are listed on the West Java Provincial Government Website for the 2017-2021 period. The sample in this study used a saturated sampling technique so that sample data were obtained from 27 districts and cities consisting of 18 districts and 9 cities with a total sample data of 135. The results of this study partially show that the number of members has no significant effect on the remaining business results. Own capital and business volume have a significant effect on the remaining operating results. Meanwhile, it simultaneously shows that the number of members, own capital and business volume have a significant effect on the remaining business results.
The Influence of Financial Rewards, Work Environment, and Personality Type on Accounting Students' Interest in Pursuing a Career as a Public Accountant (Study on Accounting Students of Majalengka University) Pamuji, Rita Silvia; Saparinda, Raden Wulan; Rusdiana, , Alan; Rofi’i, Agus
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.655

Abstract

This study aims to analyze the impact of Financial Rewards, Work Environment, and Personality Types on Accounting Students' Interest in becoming public accountants. The research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) methodology. Data analysis was conducted using SmartPLS software, involving two main stages: estimating the structural model through the PLS Algorithm and testing significance using Bootstrapping. The results from the PLS Algorithm indicate that both Financial Rewards and Work Environment hurt Accounting Students' Interest, while Personality Types show a positive effect. However, the significance test results from Bootstrapping reveal that only Personality Types have a significant impact, with a t-value of 2.338 (>1.96), whereas the effects of Financial Rewards and Work Environment are not significant. Additionally, an R-square value of 0.215 indicates that 21.5% of the variability in students' interest can be explained by this model. Based on these findings, it can be concluded that Personality Types are the most influential factor affecting Accounting Students' interest in pursuing a career as a public accountant.
Pengaruh Live Streaming dan Price Discount terhadap Loyalitas Pelanggan Pengguna TikTok Shop di Kabupaten Majalengka Masduki; Pipih Sopiyan; Sayidil Umam, Mochamad Febri; Alan Rusdiana; Sri Wahyuni
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5092

Abstract

ABSTRAK Transformasi digital menggeser cara berbelanja dengan memperkenalkan social commerce yang membuat perusahaan dihadapkan pada tuntutan tidak hanya menarik perhatian tetapi juga mempertahankan loyalitas pelanggan. Namun, tidak sedikit loyalitas pelanggan rendah diakibatkan karena kekuatan live streaming dan price discount yang masih rendah. Penelitian ini bertujuan untuk menggambarkan live streaming, price discount dan loyalitas pelanggan serta mengetahui dan menganalisis secara parsial pengaruh live streaming dan price discount terhadap loyalitas pelanggan pengguna TikTok Shop Majalengka. Penelitian ini menggunakan metode pendekatan kuantitatif dengan analisis deskriftif dan verifikatif. Jumlah populasi pengguna TikTok Shop Majalengka berjumlah 100 orang. Sampel yang digunakan adalah sampel accidental sampling dengan jumlah 100 orang pada pengguna TikTok Shop Majalengka. Data analisis menggunakan uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian ini menyatakan bahwa live streaming dan price discount memiliki pengaruh yang positif dan signifikan terhadap variabel terikat loyalitas pelanggan. Kata Kunci: Live Streaming, Loyalitas Pelanggan, Price Discount, Tiktok Shop. ABSTRACT Digital transformation has shifted the way shopping is done by introducing social commerce, which makes companies faced with the demands of not only attracting but also maintaining customer loyalty. However, not a few low customer loyalty is caused by the strength of live streaming and price discounts that are still low. This study aims to describe live streaming, price discounts and customer loyalty and to determine and partially analyze the effect of live streaming and price discounts on customer loyalty of TikTok Shop Majalengka social commerce users. This study uses a quantitative approach method with descriptive and verification analysis. The total population of TikTok Shop Majalengka social commerce users is 100 people. The sample used was accidental sampling with a total of 100 people in TikTok Shop Majalengka social commerce users. Data analysis using classical assumption test, multiple linear regression analysis, coefficient of determination analysis and hypothesis testing. The results of this study state that live streaming and price discounts have a positive and significant effect on customer loyalty. Keywords: Live Streaming, Customer Loyalty, Price Discount, Tiktok Shop
Penguatan UMKM Melalui Pemisahan Keuangan Pribadi dan Modal Usaha: Pemberdayaan Masyarakat di Desa Juntinyuat, Kec. Juntinyuat Kab. Indramayu, Provinsi Jawa Barat Pamuji, Rita Sri Silvia; Saparinda, Rd. Wulan; Rusdiana, Alan; Musabaqoh, Tiara Siti
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.16398

Abstract

Pengabdian ini bertujuan untuk meningkatkan literasi keuangan dan memperkenalkan pentingnya pemisahan antara keuangan pribadi dan modal usaha bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Juntinyuat. Kegiatan ini melibatkan pelatihan langsung kepada pelaku UMKM dengan materi mencakup pembuatan anggaran, pengelolaan utang, dan pemisahan keuangan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pentingnya manajemen keuangan yang baik untuk menjaga stabilitas usaha mereka. Pelaku UMKM menyatakan kesediaan untuk memulai pemisahan rekening pribadi dengan usaha dan mempraktikkan pencatatan keuangan sederhana.
Pengaruh Lingkungan Kerja dan Budaya Organisasi terhadap Kinerja Karyawan dengan Komitmen Organisasi sebagai Variabel Mediasi:Studi pada Bank Majalengka Uki, Masduki; Alan Rusdiana; Moch. Febri Sayidil Umam; Pipih Sopiyan
Coopetition : Jurnal Ilmiah Manajemen Vol. 17 No. 1 (2026): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/r44c3b61

Abstract

This study aims to analyze the influence of work environment and organizational culture on employee performance, with organizational commitment as a mediating variable, at Bank Majalengka. A quantitative approach was employed using a survey of all 149 permanent employees, and the data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results show that the work environment has a significant effect on organizational commitment with a path coefficient of 0.319 (t = 3.984; p = 0.000), while organizational culture has a stronger effect on commitment with a coefficient of 0.488 (t = 7.316; p = 0.000). Organizational culture also directly affects employee performance (coefficient = 0.309; t = 3.171; p = 0.002), as does organizational commitment (coefficient = 0.380; t = 3.313; p = 0.001). However, the work environment does not have a direct effect on performance (coefficient = -0.162; t = 1.817; p = 0.070), but exerts an indirect effect through organizational commitment (mediation coefficient = 0.121; t = 2.570; p = 0.010), indicating full mediation. Additionally, organizational commitment partially mediates the relationship between organizational culture and performance (mediation coefficient = 0.185; t = 2.761; p = 0.006). The R² value for employee performance is 0.568, indicating that 56.8% of the variance in performance is explained by the model. These findings underscore the critical role of organizational commitment as a psychological mechanism linking internal organizational factors to employee performance.
Sosialisasi Pemasaran Digital dan Legalitas Usaha dalam Meningkatkan daya saing UMK Desa Cikaracak Rusdiana, Alan; Pamuji, Rita Sri Silvia; Kusumadewi, R. Neny; Nurcahya, Nia
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17676

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing Usaha Mikro dan Kecil (UMK) di Desa Cikaracak, Kecamatan Argapura, Kabupaten Majalengka melalui integrasi sosialisasi pemasaran digital dan pendampingan legalitas usaha. Permasalahan utama yang ditemukan adalah pemasaran produk yang masih dominan konvensional, pemanfaatan media sosial dan marketplace yang belum optimal, serta legalitas usaha yang belum dimiliki secara merata sehingga membatasi akses pasar dan pengembangan usaha. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi identifikasi kebutuhan melalui observasi dan wawancara, pelatihan interaktif pemasaran digital, pendampingan praktik pembuatan akun usaha dan publikasi konten produk, serta asistensi pengurusan Nomor Induk Berusaha melalui sistem perizinan daring. Evaluasi dilakukan melalui penilaian sebelum dan sesudah kegiatan serta observasi capaian implementatif peserta selama pendampingan. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan kanal digital untuk promosi serta meningkatnya kesadaran terhadap pentingnya legalitas sebagai fondasi keberlanjutan usaha. Keterbatasan durasi pendampingan dan variasi literasi digital peserta menjadi kendala yang perlu ditindaklanjuti melalui pendampingan berkelanjutan, penguatan branding, dan optimalisasi marketplace.
Campus Infrastructure As A Strategic Resource for Enhancing Student Performance: Evidence From Universitas Majalengka Rita Sri Silvia Pamuji; Alan Rusdiana; Denia Novitasari; Hani Laela Ramadani; Anisa Nurul Hidayah
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.06

Abstract

This study aims to analyze the role of campus infrastructure in supporting student performance at Universitas Majalengka and to formulate strategic recommendations for infrastructure optimization based on students’ experiences and perceptions. The study employed a qualitative case study approach using deep interviews as the primary data collection technique. Fifteen students representing different faculties, academic levels, and disciplinary backgrounds were selected through purposive sampling. Data were analyzed using thematic analysis and source triangulation to identify recurring patterns, challenges, and priority needs related to campus infrastructure. The findings revealed that campus infrastructure influences student performance through three main mechanisms: facilitating access to learning resources, enhancing learning comfort, and supporting practical learning experiences. Internet connectivity emerged as the most frequently mentioned infrastructure component supporting students’ understanding of learning materials, followed by classroom facilities, air conditioning, laboratory facilities, learning technology, and library services. For academic productivity, laboratory facilities and internet access were identified as critical resources for completing assignments, conducting practical activities, and accessing academic information. The study also identified six development priorities: internet quality improvement, laboratory development, classroom enhancement, facility maintenance, infrastructure modernization, and equitable facility distribution across study programs. The proposed Campus Infrastructure Optimization Model suggests that digital, physical, practical, and supporting infrastructures collectively enhance academic engagement and student performance. The findings contribute to higher education infrastructure literature by positioning campus infrastructure as a strategic institutional resource influencing student success and educational quality.
Analisis Strategi Digitalisasi Pembiayaan pada KSPPS BMT Dana Ukhuwah Cicalengka Abdul Hakim; Alan Rusdiana; Rosti Setiawati; Riski Cahyawati; Ahmad Nurkamali
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 9 No. 1 (2026)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/maro.v9i1.18120

Abstract

The digitalization of financing in Islamic cooperatives has become a critical issue in improving service efficiency, expanding access, and enhancing the competitiveness of microfinance institutions. However, prior studies have predominantly focused on technological aspects without integrating compliance with Sharia principles in financing contracts. This study aims to analyze strategies for optimizing the digitalization of financing at KSPPS BMT Dana Ukhuwah, Cicalengka Branch, and to identify the inhibiting factors. The research questions address how digitalization strategies can be optimized and what challenges are encountered in their implementation. This study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing. The findings indicate that the digitalization of financing has not been fully optimized due to limited managerial accuracy, insufficient human resources, and low levels of members’ technological literacy. The novelty of this study lies in the integration of digitalization strategies with compliance to Sharia contract principles. The study recommends enhancing human resource capacity, improving digital literacy among members, and strengthening Sharia-based digital systems.
Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Kinerja UMKM Di Kecamatan Kadipaten R. Neny Kusumadewi; Haris Fauzi; Alan Rusdiana; Muhammad Mahfudin Fasha
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 2 (2026): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i2.18132

Abstract

Understanding and knowledge about how to manage finances in a business is very important for all business actors, currently many MSMEs in Kadipeten District are still hampered in their development due to various things, one of which is the understanding of financial literacy and financial inclusion in maximizing the performance of their MSMEs is still not optimal. So this study has the aim to calculate the Effect of Financial Literacy and Financial Inclusion on MSME Performance (Case Study on MSMEs in Kadipaten District). The method in this research is a quantitative method using descriptive and verification analysis. Then 100 respondents who are MSME actors in Kadipaten District are the population in this study. The sampling technique uses Nonprobability sampling with Incidental sampling. The data collection technique is a questionnaire using a Likert scale. Data analysis uses classical assumption tests, multiple linear regression analysis, coefficient of determination, model feasibility tests and partial hypothesis tests. The results of the study indicate that Financial Literacy has a positive and significant effect on MSME Performance and Financial Inclusion has a positive and significant effect on MSME Performance.
Co-Authors Abdul Hakim Ahmad Nurkamali Ajeng Siti Nurkolbu Alfira Hasna Adkhilni Anisa Nurul Hidayah Asep Qustolani Budi Rusdian DENI ISTIONO Denia Novitasari Endah Prihartini Hani Laela Ramadani Haris Fauzi Hernita, Nita Humairoh, Aat L Suparto L Suparto LM L. Suparto Masduki Masduki Moch. Febri Sayidil Umam MOCHAMAD FEBRI SAYIDIL UMAM Muhammad Mahfudin Fasha Musabaqoh, Tiara Siti Nofa Auliyatul Faizah Nurcahya, Nia Pipih Sopiyan Pradilla, Mora R. Neny Kusumadewi R. Neny Kusumadewi R. Neny, Kusumadewi Raden Wulan Saparinda Riski Cahyawati Rita Sri Silvia Pamuji RIYADI, WULAN Robi Maulana Rofi’i, Agus Rosti Setiawati Saparinda, Rd. Wulan Sari, Ovi Hamidah Sintia Nuriyani Sri Wahyuni Tania Febriani Wismajaya Tino Foezi Hadi Suarno Tito Marta Sugema Dasuki Tria Waliatul Maola Uki, Masduki Ulvy Fitrotul Azizah Wulan Riyadi