Claim Missing Document
Check
Articles

Found 18 Documents
Search

DIGITALIZATION OF SONGKET PROMOTION MEDIA IN NAGARI LUNTO, LEMBAH SEGAR DISTRICT, SAWAHLUNTO CITY Marta, Revi; Anindya, Annisa; Havifi, Ilham
RANGKIANG: Jurnal Pengabdian Pada Masyarakat Vol 6, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/rangkiang.2024.v6i2.9119

Abstract

This community service activity involves partners, namely songket weavers in Nagari Lunto, Lembah Segar District, Sawahlunto City, West Sumatra Province. The partner's problem to date is the limited knowledge of partners about the use of new media as a promotional media that can be used to promote and sell songket. The purpose of this service is to design a solution that will help partner problems by conducting training, creating social media accounts for Nagari Lunto songket promotional media. The methods used are: providing solutions in order to overcome partner problems. Through needs analysis, work plans, activity implementation, and evaluation. The results of this service are as follows: 1). Increasing weavers' understanding of the importance of using the internet as a new media in promoting the songket they produce, 2) Implementing websites and social media in songket promotional activities in Nagari Lunto, 3). Increasing the quantity of songket sales by weavers in Nagari Lunto. The methods used in this service activity are 1). Empowerment through internet training for the community around the weaving village, 2) Training in creating social media accounts that are trending in current business promotional media, 3). Community empowerment through increasing weavers' participation in the importance of appropriate promotional media to promote silungkang songket weaving so that it can beat conventional media.  
DIGITALISASI NAGARI: PENGELOLAAN WEBSITE PEMERINTAHAN NAGARI SALIMPAUNG Helmi, Rahmadhona Fitri; Akmal, Artha Dini; Hanoselina, Yulia; Anindya, Annisa
JURNAL WIDYA LAKSANA Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v13i1.66962

Abstract

Nagari Salimpaung memiliki banyak potensi untuk dikembangkan, salah satunya adalah potensi alamnya yang cocok untuk pertanian dan pariwisata. Website nagari (desa) merupakan media promosi yang tepat untuk mempromosikan potensi tersebut. Namun, website nagari Salimpaung masih belum terkelola dengan baik. Oleh sebab itu, perlu dilakukan pelatihan untuk meningkatkan kualitas pengelolaan website menuju nagari (desa) digital. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah metode Focus Group Discussion (FGD) dan workshop. Peserta kegiatan terdiri dari perangkat nagari, BAMUS, KAN, tokoh adat, tokoh agama, tokoh perempuan, dan tokoh pemuda. Semuanya terlibat dalam diskusi dan memberikan masukan terkait konten website nagari. Hasil dari kegiatan ini adalah tersedianya database nagari yang lengkap, aktivasi fitur-fitur website, tersedianya pengaturan pengelolaan website nagari, tampilan halaman website yang lebih menarik, berita sudah lebih update dan sesuai kaidah jurnalistik, dan website nagari sudah terintegrasi dengan media sosial.
Penguatan Komunikasi dan Modal Sosial di Daerah Penyangga TNKS dengan Metode PRA di Nagari Lubuk Gadang Tenggara, Solok Selatan Yayuk Lestari; Diego Diego; Annisa Anindya; Syaza Yasmin; Novi Elian; Meqorry Yusfi; Primas Emeraldi; Al Hamid Putra; Amelia Ramadhani Adwina; Rashid Muarif Irsyad; Siska Laila Desri
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.8011

Abstract

Kegiatan pengabdian ini dilaksanakan di Nagari Persiapan Lubuk Gadang Tenggara, Solok Selatan, yang sebagian besar wilayahnya berada dalam kawasan Taman Nasional Kerinci Seblat (TNKS). Masyarakat menghadapi persoalan mendasar berupa ketidakjelasan status hukum kawasan, lemahnya kelembagaan lokal, terbatasnya akses terhadap hasil hutan bukan kayu, serta defisit kepercayaan terhadap otoritas konservasi. Untuk menjawab tantangan tersebut, digunakan metode Participatory Rural Appraisal (PRA) melalui pemetaan sosial, diskusi kelompok terarah, dan fasilitasi dialog multipihak. Hasil kegiatan menunjukkan bahwa forum partisipatif mampu mengidentifikasi potensi lokal, memperkuat kebutuhan pembentukan Kelompok Tani Hutan (KTH) dan Forum Nagari Konservasi (FNK), serta membuka ruang negosiasi yang lebih adil antara masyarakat dan TNKS. Temuan ini menegaskan pentingnya komunikasi deliberatif dan kemitraan konservasi yang inklusif, agar konservasi tidak hanya melindungi ekosistem tetapi juga meningkatkan kesejahteraan masyarakat.
SOSIALISASI UNTUK PENCEGAHAN STUNTING SEJAK DINI DI SMA NEGERI 1 KOTO XI TARUSAN KABUPATEN PESISIR SELATAN Yayuk Lestari; Annisa Anindya; Vitania Yulia; Diego Diego; Meqorry Yusfi
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.723

Abstract

This activity aimed to educate students of SMA Negeri 1 Koto XI Tarusan, Pesisir Selatan, on stunting prevention, particularly regarding balanced nutrition, the dangers of cigarette smoke, and anemia in adolescent girls. The methods employed included interactive presentations, Focus Group Discussions (FGD), and interactive quizzes to motivate and assess participants' understanding. The activity was conducted on October 16, 2024, involving 30 12th-grade students. The main stages of the activity consisted of three sessions: delivering material, group discussions facilitated by mentors, and quizzes to evaluate comprehension. Additionally, iron supplement tablets were distributed to adolescent girls as a preventive measure against anemia. Monitoring was conducted to observe changes in students' understanding and behavior before and after the activity. The results indicated a significant increase in students' understanding of stunting, including its risk factors and long-term impacts on children's futures. Before the socialization, students had limited knowledge, particularly about the relationship between diet, smoking habits, and anemia with stunting risks. After the activity, they gained a better understanding of the importance of balanced nutrition and early prevention efforts. Other findings revealed irregular breakfast habits and high smoking rates among male adolescents. In conclusion, this activity successfully raised students' awareness of stunting prevention. The participatory approach, through discussions and interactive quizzes, effectively created a learning atmosphere that was both enjoyable and informative. The expected impact is to serve as an initial step toward behavioral changes that support the sustainable health of the younger generation.
Edukasi Keamanan Digital bagi Siswa SMK Taruna Padang: Upaya Meningkatkan Literasi dan Pencegahan Kejahatan Siber Diego Diego; Syaza Yasmin; Annisa Anindya; Novi Elian Novi Elian
I-Com: Indonesian Community Journal Vol 6 No 2 (2026): I-Com: Indonesian Community Journal (Juni 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v6i2.9984

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi keamanan digital di kalangan siswa SMK Taruna Kota Padang yang rentan terhadap ancaman kejahatan siber. Rendahnya kesadaran digital di kalangan pelajar mendorong tingginya kasus scamming, phishing, dan pencurian identitas. Kegiatan dilaksanakan pada 9 Desember 2025 dan diikuti 38 siswa. Metode pelaksanaan meliputi pemaparan materi, simulasi interaktif, diskusi, serta evaluasi post-test dan kuis. Hasil menunjukkan peningkatan signifikan pemahaman siswa terhadap modus kejahatan siber dan langkah pencegahannya. Kegiatan ini menegaskan pentingnya peran perguruan tinggi dalam memperkuat literasi digital generasi muda agar mampu menggunakan internet secara aman, kritis, dan bertanggung jawab.
Persuasive Messages in Stunting Prevention Efforts in Koto Tangah Nagari, West Pasaman Regency Muhammad Asyraf; Yayuk Lestari; Annisa Anindya
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.1992

Abstract

Stunting remains a major public health challenge in Indonesia, particularly in West Pasaman. This qualitative case study utilizes the Elaboration Likelihood Model (ELM) to examine how stunting prevention messages are processed by caregivers in Nagari Koto Tangah. Data were gathered through interviews with mothers, cadres, and midwives, along with observations and documentation. The study identifies two primary processing routes. Most participants follow the peripheral route, where message acceptance is driven by trust in familiar figures (midwives and cadres), social proximity, or external incentives like social assistance (PKH) requirements. A smaller group engages in central processing, typically those with higher education or personal experience with child nutrition issues. Key findings suggest that technical jargon like "stunting" often hinders understanding. In contrast, everyday language (e.g., "malnutrition" or "small body"), concrete examples, and direct face-to-face interaction facilitate deeper comprehension and a greater intent to act. Face-to-face communication proved more effective than static materials like posters. However, several barriers to effective communication persist, including crowded service environments, limited opportunities for dialogue, one-way information flow, and household dynamics—such as husbands' resistance to immunization. Additionally, attendance is frequently motivated by social assistance rather than health awareness. The study concludes that effective health communication in rural contexts depends on trusted messengers delivering localized, interactive, and actionable content. This approach encourages caregivers to move beyond passive routine toward meaningful engagement with stunting prevention.
Perempuan dan Konsumerisme Gaya Hidup Sehat: Beban Wellness Culture dalam Perspektif Komunikasi Kesehatan Syaza Yasmin; Annisa Anindya; Novi Elian; Yayuk Lestari
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 15 No. 1 (2026): Komunikatif : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Current health communication practices are changing with the development of social media and digital culture. Health communication not only examines the process of conveying health information but also becomes part of popular culture that is closely linked to aesthetics, consumption, and power relations. This is evident in the concept of wellness culture, which represents health as a healthy lifestyle based on ideal standards and closely related to consumption practices and performance. This study aims to analyze how women interpret health messages in wellness culture, how the body is represented, and how consumerism and power relations operate in contemporary health communication. This study uses a critical paradigm with a qualitative approach. Data collection was conducted through in-depth semi-structured interviews and Focus Group Discussions (FGDs) with women aged 18-30. Data analysis was conducted using feminist health communication theory and standpoint theory. The results show that the meaning of a healthy life for women is private and diverse. Health is not simply understood as physical and mental balance but also refers to lifestyle, self-image, and performance displayed in the digital space. Wellness culture encourages and reinforces visual representations of healthy bodies, with standards that create a performative burden for women to improve and display their bodies and lifestyles in digital spaces. These wellness practices are also closely linked to mechanisms of consumerism, where healthy living practices are linked to the consumption of certain products or services as symbols of identity. Power relations are also found within the wellness industry. This research adds to critical health communication studies and focuses on the interconnectedness of health messages, power, consumerism, and wellness culture. ABSTRAK Praktik komunikasi kesehatan saat ini mengalami perubahan seiring perkembangan media sosial dan budaya digital. Komunikasi kesehatan tidak hanya menilik proses penyampaian informasi kesehatan, namun juga menjadi bagian dari budaya populer yang erat dengan estetika, konsumsi dan relasi kuasa. Hal ini dapat terlihat dari adanya konsep wellness culture yang merepresentasikan kesehatan sebagai gaya hidup sehat yang didasari oleh standar ideal dan berkaitan erat dengan praktik konsumsi performatif. Penelitian ini bertujuan menganalisis bagaimana perempuan memaknai pesan kesehatan dalam wellness culture, bagaimana tubuh direpresentasikan, bagaimana konsumerisme dan relasi kuasa bekerja dalam komunikasi kesehatan kontemporer. Penelitian ini menggunakan paradigma kritis dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan wawancara mendalam semi terstruktur dan Focus Group Discussion (FGD) pada perempuan dalam rentang usia 18 – 30 tahun. Analisis data dilakukan dengan menggunakan feminist health communication theory dan standpoint theory. Hasil penelitian menunjukkan bahwa makna hidup sehat bagi perempuan bersifat privat dan beragam. Kesehatan tidak sekadar dipahami sebagai keseimbangan fisik dan mental, tetapi juga merujuk pada gaya hidup, citra diri dan performa yang ditampilkan dalam ruang digital. Wellness culture mendorong dan menguatkan representasi tubuh sehat secara visual dengan standar yang menghasilkan beban performatif bagi perempuan untuk memperbaiki dan memperlihatkan kondisi tubuh serta gaya hidup di ruang digital. Praktik wellness ini juga berkaitan erat dengan mekanisme konsumerisme, yakni ketika praktik hidup sehat dilekatkan pada konsumsi produk atau jasa tertentu sebagai simbol identitas. Relasi kuasa juga ditemukan dalam industri wellness. Penelitian ini menambah kajian komunikasi kesehatan kritis dan fokus pada keterkaitan pesan kesehatan, kuasa, konsumerisme dan wellness culture.
CONTENT ANALYSIS ON THE ROLE OF @BUMIJO.ID SOCIAL MEDIA IN RAISING CONSUMER AWARENESS OF ENVIRONMENTAL ISSUES Annisa Anindya; Syaza Yasmin; Novi Elian; Fayrusatul Qolbi; Silis; Yayuk Lestari
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.30-42.2026

Abstract

The social media account @bumijo.id focuses on education and promoting an environmentally friendly lifestyle. The @Bumijo social media platform has the potential to serve as a campaign medium for environmental awareness. This research aims to analyze the Instagram content of @bumijo.id in building environmental awareness among social media consumers. The content analysis is viewed from the perspective of the social media audience. The study uses a quantitative approach to determine the influence of attitudes, subjective norms, and perceived behavioral control on the intention to purchase environmentally friendly products offered by Bumijo. Furthermore, a qualitative approach is used to understand the forms of environmentally friendly behavior, the utilization of social media, and the barriers to implementing eco-living. Quantitative data were collected using a questionnaire and analyzed using multiple regression, while qualitative data were obtained through focus group discussions and interviews and analyzed using the data analysis model of reduction, presentation, and conclusion drawing. Attitudes, subjective norms, and perceived control simultaneously influence the intention to purchase eco-friendly products by 22.5%. Literacy regarding eco-living is considered low, with implementation barriers predominantly due to the high cost of products.