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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Business, Management, and Accounting AKTUAL Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Kewirausahaan dan Bisnis Jurnal Gotong Royong Innovative Business Management Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yanto Efendi
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of The Marketing Mix On Customer Satisfaction At Yamaha Thamrin Brothers Panorama In Bengkulu City Asep Sarifudin; Ermy Wijaya; Yanto Effendi
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.11

Abstract

Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.
Optimizing the Culture of Mutual Cooperation in Solving Environmental Problems in Muara Betung Village, Ulu Musi District, Empat Lawang Regency Yanto Effendi; Rio Ricardo; Meyza Arrazaq; Devin Dwi Saputra; Pestan Darwin; Delphine Amelia; Taupikur Rohman; Yun Fitriano; Liza Yulianti
Jurnal Gotong Royong Vol 3 No 2 (2026): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/goro.v3i2.13118

Abstract

The spirit of mutual cooperation once the lifeblood of neighborly relationsis fading and often dismissed as a mere formality. A mindset focused on individual interests leads residents to prioritize only the cleanliness of their own yards. Consequently, accumulated waste and clogged drains have become commonplace sights, triggering floods and the spread of diseases. In Muara Betung Village, Ulu Musi Sub-district, Empat Lawang Regency, efforts to revitalize this culture of mutual cooperation employ a structured, adaptive community management approach that engages both village officials and local residents. By uniting social capital specifically resident concern with modern management systems to address environmental issues, reliance on the government's limited capacity can be reduced while ensuring a clean and healthy living environment.
Co-Authors Afrian Renaldy Alek Oka Dinata Ameliya Tantri Ardi indra Permana Ari Sudiarto Arina Sulastri Asep Sarifudin Asnawati Asnawati Delphine Amelia Desi Maryani Devin Dwi Saputra Dezandra Afiro Dwi Kurniawan Edwar Deva Ervansyah Ermy Wijaya Hodiah Apriani Ida Anggriani Imam Mas’ud Imelia Arista Putri Karona Cahya Susena Kiemas Kurniawan Kurniawan Kurniawan Levi Bastian Liza Yulianti Meyza Arrazaq Mirda Achmadalena Nadia Permata Sari Nahdiyah Arenta Cahaya Sakti Neri Susanti Nia Indriasari Nirta Vera Yustanti Oni Yulianti Pestan Darwin Prayu Ivantri Retno Dwi Putri Nurfarida Ria Mariani Rina Trisna Yanti Rio Ricardo Roki Bimantoro Sellia Yulan Fitri Septi Septi Sinria Oktama Putri Sri Narti Sulisti Afriani Suwarni Taupikur Rohman Tito Irwanto Wijaya, Ermy Yun Fitriano