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All Journal Prosiding Seminar Nasional INDOCOMPAC Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan INTERACTION: Jurnal Pendidikan Bahasa Jurnal USAHA Dynamic Management Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Management and Informatics
Diana Tambunan
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Management and Informatics

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The Effect of Quality Product, Price Perception, and Promotion onVivo Smartphone Purchase Decisions: A Study at the Archa PhoneCounter in Bekasi Melyani, Melyani; Swastika, Rahayu; Widyastuti, Reni; Shaura, Rizkiana Karmelia; Pramularso, Eigis Yani; Anggarini, Desy Tri; Tambunan, Diana
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.203

Abstract

This study investigates the influence of product quality, price perception, and promotion on Vivosmartphone purchase decisions. A quantitative survey was administered to 100 consumers at the ArchaPhone Counter in Bekasi using purposive sampling. Multiple linear regression analysis revealed thatall three variables have a significant positive partial effect on the purchase decision. The modelexplained 85% of the variance (Adjusted R² = 0.726), confirming their simultaneous influence. Productquality was identified as the most dominant predictive factor, validating its critical role in consumerchoice. 
Co-Authors Desy Tri Anggarini Dirgahayu Erri Eigis Yani Pramularso Harjum Muharam Hasta Herlan Herlan, Hasta Ida Hendarsih Intan Kusuma Dewi Jaka Santosa, Jaka Martanti, Amas Sari Melyani Melyani, Melyani Muhamad Harun Prana, Indra Reni Widyastuti Ria Andriani Rizkiana Karmelia Shaura Sazly, Syukron seno sudarmono Hadi Shinta Noviana, Shinta Sugeng Wahyudi SUSANTI Suwanda Aditya Saputra Swastika, Rahayu Syukron Sazly Tri Widyastuti Warsono Warsono Warsono Warsono Widajita, Ayu Dinaria