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All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Finansha: Journal of Sharia Financial Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Rekam Medis dan Manajemen Informasi Kesehatan International Journal of Management and Business Economics Digital Business Tren Bisnis Masa Depan Jurnal Ekonomi, Bisnis, dan Humaniora
Rika Nurhidayah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Other

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Peran komunikasi, pengetahuan produk, kreatifitas dan empati terhadap peningkatan minat pembelian Muliansyah, Dadah; Nurhidayah, Rika
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 2 (2023): September: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

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Abstract

Personal selling merupakan strategi promosi yang tepat untuk mencapai tujuan perusahaan dalam menghadapi era globalisasi saat ini. Personal selling berfungsi untuk menarik minat konsumen, dengan pertimbangan konsumen lebih merasa diperhatikan dan lebih mudah untuk memahami produk yang ditawarkan. PT. Kalbe Nutritional Bandung juga melakukan promosi yang sama untuk meningkatkan minat beli konsumen, yaitu menggunakan personal selling. Penelitian ini bertujuan mengetahui apakah personal selling berpengaruh positif terhadap minat beli konsumen susu Prenagen di kota Bandung, lokasi penelitian adalah di salah satu gerai ritel di kota Bandung selama 2 (dua) bulan yaitu bulan Maret – April 2018. Jenis penelitian ini adalah deskriptif verifikatif dengan pendekatan kuantitatif. Metode deskriptif dipergunakan untuk menggambarkan berbagai gejala dan fakta yang terdapat dalam faktor personal selling PT. Kalbe Nutritional Bandung secara mendalam. Hasil pengujian validitas dan reliabilitas kuisioner untuk 27 (dua puluh tujuh) pernyataan dinyatakan valid dan layak untuk digunakan dalam penelitian, hipotesis secara parsial dan simultan menghasilkan kesimpulan bahwa personal selling berpengaruh positif terhadap minat beli. Hasil dari uji hipotesis dinyatakan signifikan memenuhi kriteria uji. Besarnya pengaruh personal selling terhadap minat beli adalah sebesar 38,1%.
Strategi kemasan siap saji sebagai upaya peningkatan kualitas produk panganan UMKM Indonesia Muliansyah, Dadah; Nurhidayah, Rika
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

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Peluang pendapatan usaha restoran dan makanan cepat saji melemah seiring pandemi Covid-19 yang menurunkan daya beli masyarakat. Unit bisnis dapat ditutup untuk waktu yang lebih lama atau bahkan permanen karena biaya non-pendapatan. Di masa pandemi Covid-19, manfaatkan lebih banyak waktu luang untuk menghindari ke tempat ramai seperti restoran dengan membuat sembako sendiri atau membelinya dari penjaja terdekat dengan rumah. Menurunnya daya beli masyarakat Indonesia secara keseluruhan akibat penurunan pendapatan juga berdampak pada biaya makan di restoran. Molin's adalah salah satu UMKM Indonesia yang berbasis di kota Bandung dan telah terpengaruh oleh kebiasaan konsumsi baru ini. Untuk beradaptasi dengan perubahan pola konsumsi produk, pengemasan ulang disertai dengan efisiensi biaya dan perubahan kontrol produksi, serta perhitungan stok Molin yang bertujuan untuk meningkatkan niat beli. Penelitian ini bertujuan untuk mengetahui apakah strategi turnaround dan repackaging dapat meningkatkan minat beli konsumen, dengan menggunakan pendekatan kuantitatif dan metode partial least squares untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa kemasan baru dan strategi turnaround meningkatkan minat beli sebesar 84,92% pada sampel 150 orang.
TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE Harisandi, Prasetyo; Nurhidayah, Rika; Yusriani, Sri; Yuningsih, Nining; Tikaromah, Oom; Sarjaya, Sarjaya
Finansha: Journal of Sharia Financial Management Vol 5, No 2 (2024): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v5i2.40685

Abstract

This study investigates the impact of entrepreneurship education and e-commerce utilization on students' entrepreneurial interest at Pelita Bangsa University within the digital era. Using a quantitative approach and a survey method, data were collected from 100 students who had completed entrepreneurship courses and had experience utilizing e-commerce platforms. The results, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), indicate that entrepreneurship education significantly fosters a creative mindset and enhances entrepreneurial motivation. Simultaneously, e-commerce proficiency facilitates market accessibility, thereby increasing students' inclination toward digital entrepreneurship. These findings emphasize the critical interplay between entrepreneurship education and e-commerce in shaping entrepreneurial aspirations. The study contributes to the literature by providing actionable insights for educational institutions to design more robust entrepreneurship curricula and e-commerce training programs, ultimately fostering a generation of skilled digital entrepreneurs in Indonesia.
Pengaruh Manajemen Inovasi dan Kinerja Rantai Pasok terhadap Pengembangan UMKM Tekstil Nurhidayah, Rika; Muliansyah, Dadah; Azis, Nur; Adham, Ibnu; Wibowo, Bimo Teguh; Alvianita, Syavilla; Reskiyah, Efri; Nabila, Tiara; Salsabila, Tiara
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 4 No 1 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

This study analyzes the impact of innovation management and supply chain performance on the development of textile MSMEs in Banten Province. The increasingly intense competition following the COVID-19 pandemic demands MSME actors to innovate and manage their supply chains efficiently to enhance competitiveness and business sustainability. The study also explores the synergy between these two variables. Adopting a quantitative approach with a survey method, data were collected from 180 respondents, consisting of textile MSME owners or managers. The research instrument, a structured questionnaire, was analyzed using multiple regression to examine the effects of the variables. The findings reveal that innovation management has a significant positive effect on MSME development (β=0.45; p=0.000). Factors such as product innovation frequency, technology adoption, and employee training significantly contribute to business growth. Supply chain performance also demonstrates a significant impact (β=0.38; p=0.002), with raw material procurement efficiency, distribution speed, and supplier relationships identified as key factors. Notably, the interaction between innovation management and supply chain performance exerts an even greater influence (β=0.60; p=0.000), underscoring the critical importance of synergy between these aspects. These findings align with Schumpeter's (1934) innovation theory and Christopher's (2016) supply chain theory, while also corroborating prior studies, such as Tidd and Bessant (2020), which emphasize the role of innovation in enhancing MSME competitiveness. This research provides a novel contribution by highlighting the importance of integrating innovation and supply chain efficiency in the context of Indonesian textile MSMEs. Future studies are recommended to expand geographic scope, explore other sectors, and adopt mixed-method approaches to deepen the understanding of these dynamics.
DISIPLIN BELAJAR SISWA SD SAAT PEMBELAJARAN DARING DALAM PERSPEKTIF GURU Rika Nurhidayah; J. Julia; Dadan Nugraha
Primary: Jurnal Pendidikan Guru Sekolah Dasar Vol. 11 No. 4 (2022): August
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/10.33578/jpfkip.v11i4.9023

Abstract

The existence of a pandemic has changed the learning process, which is usuallyimplemented face-to-face between teachers and students at schools become online learningfrom home. The study described in this article aims to investigate the learning discipline of elementary school (SD) students during online learning, either in the village or city based on the teacher's perspective. The research method used was a qualitative approach with a case study design. Data collection used interviews and recording methods. The research instrument used was an interview guide, google form, and a recording device by cell phone. The participants involved three elementary school teachers who taught in the village and three elementary school teachers who taught in the city. The results of data collection were then analyzed and produced five themes, which were (1) discipline of time and actions (2) students’ learning activities, (3) differences in learning disciplines, (4) efforts and teacher cooperation, and (5) efficiency of cultivating learning disciplines. The results showed that based on the teacher's perspective, students' learning discipline during online learning changed in various aspects, in fact, not significantly, only influenced a small number of students in the class. However, teachers overall considered that the learning discipline during online learning tends to be less, thus, it is better to implement face-to-face learning at school. It was implemented either for elementary schools in the village or urban areas.
Co-Authors Adham, Ibnu Alvianita, Syavilla Alwan Dzaki, Rafi Ani Nur Aeni Azis, Nur Dadah Muliansyah Dadan Nugraha Dede Saparudin harisandi, Prasetyo J. Julia Jaka Slameta Merissa Fermica Iskandar Muliansyah, Dadah Nabila, Tiara Nining Yuningsih Novrial Ahmad Nur Azis Nurmala Peka Yustika Sukma Ratnasari, Ani Reskiyah, Efri Rifki Maulidani Salsabila, Tiara Sarjaya, Sarjaya Siti Maesaroh Tambunan, Lasdo Teguh Wibowo, Bimo Tessa Salma Monika Tikaromah, Oom Timaida A. Sianipar Tubagus Faris Maulana Yusuf Unike R.S.Bangun Wibowo, Bimo Teguh Wulan Lestari Yusriani, Sri