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All Journal Edutech Jurnal Penelitian Komunikasi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi PROSIDING KOMUNIKASI AL MA'ARIEF : JURNAL PENDIDIKAN SOSIAL DAN BUDAYA ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Madani: Multidisciplinary Scientific Journal INJECT Interdisciplinary Journal of Communication
Aang Koswara
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Journal : PRofesi Humas

 1 
Representasi Indonesia pada penanganan COVID-19 di media asing Susanne Dida; Trie Damayanti; Aang Koswara
PRofesi Humas Vol 5, No 2 (2021): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.253 KB) | DOI: 10.24198/prh.v5i2.29904

Abstract

Corona Virus Disease 19 (COVID-19) merupakan sebuah krisis global yang menimpa hampir semua negara di dunia. Seperti halnya sebuah krisis, diperlukan strategi dalam menanganinya, dan strategi itu harus dilakukan secara cepat dan tepat. Efektivitas pemilihan sebuah strategi akan teruji pada hasil akhir dimana jika krisis ini sedang berlangsung dan di akhir krisis. Para ahli krisis mengatakan bahwa pada dasarnya krisis terbagi menjadi tiga tahap yaitu, pre-crisis, crisis, dan postcrisis, dan COVID-19 ini sedang dalam tahap krisis. Strategi komunikasi yang dipilih dalam penanganan krisis ini sudah sepantasnya harus menggunakan kehatihatian karena COVID-19 ini merupakan pertaruhan semua Negara untuk menunjukkan kapasitas negaranya sehingga reputasi negara tersebut tetap terjaga dengan baik di mata negara lain. Sorotan media di seluruh dunia, pada seluruh negara yang terkena dampak COVID-19 ini menjadi acuan bagaimana reputasi negara tersebut, dan bagaimana kemampuan negara tersebut berkompetisi dengan negara lain dalam menghadapi COVID-19. Penelitian ini dengan menggunakan metode penelitian deskriptif yang melibatkan pengembangan kerangka pengkodean dan pengkodean kualitatif terhadap media-media pada April hingga Mei 2020 ini bertujuan melihat bagaimana Indonesia di mata media asing, sehingga akan terlihat bagaimana reputasi Indonesia di mata dunia. Identitas dan persepsi orang luar negara Indonesia menjadi tolak ukur yang akan dilihat dari representasi Indonesia melalui tulisan-tulisan yang ada di media massa asing. Hasil penelitian menunjukkan bahwa image dan reputasi Indonesia yang kurang baik, yang diawali dengan kelemahan public statement yang dilakukan pemerintah Indonesia, yang berefek pada persepsi yang kurang baik terbentuk dari pemberitaan di bulan-bulan selanjutnya.
Evaluasi tenaga humas pemerintah oleh Kementerian Komunikasi dan Informatika Centurion Chandratama Priyatna; Fajar Syuderajat; Aang Koswara
PRofesi Humas Vol 5, No 1 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.937 KB) | DOI: 10.24198/prh.v5i1.23745

Abstract

Program Tenaga Humas Pemerintah (THP) yang dibuat oleh Kemkominfo adalah implementasi Inpres No 9 Tahun 2015. THP utamanya membantu lembaga pemerintah untuk menyampaikan informasi pada publik dengan menyerap aspirasi publik berdasarkan program Kementrian atau Lembaga. Pada akhirnya diharapkan kinerja Humas Pemerintah akan meningkat dan adanya perbaikan kinerja secara keseluruhan pada sebuah lembaga Pemerintahan. Namun pada pelaksanaan program THP masih terdapat berbagai kendala diantaranya kehadiran THP masih belum sepenuhnya dilibatkan dalam perencanaan maupun pelaksanaan program hingga birokrasi beberapa di lembaga Pemerintah belum bisa mengakomodasi tugas THP. Berdasarkan latar belakang tersebut, Maksud penelitian ini adalah untuk melakukan evaluasi Tenaga Humas Pemerintah dengan menggunakan standar indikator kinerja utama yang sudah disusun sebelumnya oleh Kementerian Komunikasi dan Informatika. Disamping itu, evaluasi Tenaga Humas Pemerintah juga dilihat dari perspektif pejabat humas Kementerian atau Lembaga mengenai (program) Tenaga Humas Pemerintah yang tersebar ke seluruh Kementerian/Lembaga. Metode penelitian ini adalah kualitatif dengan teknik penentuan key informan adalah teknik sampling purposive. Teknik pengumpulan data dilakukan dengan cara wawancara mendalam kepada 12 narasumber. Hasil dan pembahasan dari penelitian ini adalah kinerja THP sudah optimal salah satunya ditunjukan dengan melakukan diseminasi informasi menggunakan media online, media sosial dan berbagai group komunikasi lainnya. Harapan dari berbagai lembaga Pemerintah dengan adanya program THP adalah THP dapat mentransfer ilmu praktis mengenai aktivitas Humas yang efektif pada lembaga Pemerintah.
Fostering strategic function of public relations corporate - communication in corporate culture practices Koswara, Aang; Nugraha, Aat Ruchiat; Damayanti, Trie
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.48565

Abstract

Background: Public relations and Culture are intertwined. Societal and corporate Culture influences public relations practices. Conversely, the existence of public relations influences organizational cultural practices and societal Culture. Regrettably, the human resource department has a more dominant role in corporate culture practices than the public relations department. It is mainly related to internalizing organizational values, while the public relations department supports the internalization program through internal corporate communication channels. Purpose: This paper examines public relations function in corporate culture practices based on stories and opinions from Indonesian communication practitioners. It focuses on three main research questions, first how and what the impacts of the existence of public relations – corporate communication to the development of corporate Culture; Second, what the functions of public relations are – corporate communication to support the building and changing corporate Culture; and third what factors influence the strategic function of public relations - corporate communication in corporate culture practice. Methods: This study employs qualitative methods through semi-structured interviews with public relations/corporate communication professionals working at different corporations and organizations. Results: Based on thematic analysis, the empirical findings revealed that cascading organizational values is still part of the human resource department’s primary job, while corporate communication is essential to echoing the key message. Determining the appropriate communication channels and corporate language is critical to ease misunderstandings amongst corporate members. Finally, the digital business environment frequently invites hostile situations, and therefore strong leadership and agile organization can preserve business sustainability. Conclusion: The influence of public relations is essential to orchestrate various internal communication channels. The agile organization provides ease of organizational bureaucracy in corporate culture practices. Implications: This initial finding contributes to the field of public relations – corporate communication to provide a balanced perspective from Indonesian practitioners.
The role of public relations education and students’ self-efficacy on career aspiration Lukman, Syauqy; Koswara, Aang; Sani, Anwar
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.59571

Abstract

Background: Studies on career readiness and aspiration are crucial for educational establishments to assess how well the education of students influences their self-efficacy. Progress in the Public Relations (PR) profession relies on the successful education of PR academic institutions. Purpose: This study examined the PR students’ self-efficacy by identifying two variables: confidence in their Public relations abilities and skills and confidence in their knowledge of PR. The study then looks at how these predictors affect their career readiness. Methods: Using hierarchical regression, this study looks at the effect of two vital predictors of confidence in PR abilities, skills and knowledge on PR on career readiness. Aside from the two predictors, the demographical characteristics and additional predictors of whether the students have experienced job internships and are currently active in the student association were also examined. The data was analysed using a sample of 139 students from Universitas Padjadjaran. Results: From the regression models, students’ self-efficacy significantly influences career readiness, while having internship experience and being active in student associations are also positively associated with career readiness, although not statistically significant. Demographic characteristics do not have a statistically significant influence on career readiness. Conclusion: This study highlights the non-existent impact of demographic factors on students’ self-efficacy and career readiness while providing underpinnings for future research on self-efficacy. Implication: Although the results may not necessarily reflect similar circumstances in similar settings for other establishments, for the specific context of Universitas Padjadjaran, this study provides data-driven evidence on the role of PR education in the students’ self-efficacy and how they perceive their career aspirations in the future.
Co-Authors Aat Ruchiat Nugraha agus rahmat Anwar Sani Centurion Chandratama Priyatna Fajar Syuderajat Feliza Zubair Heru Ryanto Budiana Iriana Bakti Jamilah Ahmad Maudy Poedjadi Nurul Fadhillah Priyo Subekti Rahim, Anisha Febri Restianty, Ajani Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Syauqy Lukman Trie Damayanti Yustikasari, Yustikasari