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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE COMMICAST Journal of Management and Entrepreneurship Research International Journal of Management Science and Information Technology (IJMSIT) J-ESA (Jurnal Ekonomi Syariah) EKONOMIKA45 Jurnal Indonesia Sosial Teknologi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Economics, Business, Accounting, and Management
Ratna Roostika
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Indonesia Sosial Teknologi

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The Effect of Ease of Use and Service Quality on Customer Loyalty With Satisfaction as an Intervening Variable Abdul Kadir, Sarintan; Roostika, Ratna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 2 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i2.849

Abstract

This research examines the effect of ease of use and service quality on customer loyalty, with satisfaction as an intervening variable using mobile banking applications in Indonesia. The method used is quantitative descriptive with a purposive sampling technique. The sample for this research was 210 respondents. The data analysis method uses structural equation modelling SEM (Structural Equation Modeling) assisted by the AMOS version 25 and SPSS version 26 programs. This research shows that ease of use and service quality influence customer loyalty, ease of use and service quality influence satisfaction, and Satisfaction influences customer loyalty. Based on the research and data analysis results, it can be concluded that the ease of use and quality of m-banking services in Indonesia positively and significantly affect customer satisfaction, increasing customer loyalty to using m-banking applications.
The Influence of Corporate Social Responsibility (CSR) and Brand Loyalty With Variables Mediating Brand Experience and Trust Sani Wijaya, Azizah; Roostika, Ratna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 01 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i1.850

Abstract

This study aims to test and analyse the effect of corporate social responsibility (CSR) on cosmetics consumer loyalty with brand experience and brand trust as mediating variables. The methodology in this study uses a quantitative approach with purposive sampling technique. The criteria for respondents in this study are cosmetics consumers with an age range of > 17 years. The number of valid respondents in this study was 205. Data processing in this study is using the PLS-SEM method and SPSS. This study uses the variables of corporate social responsibility (CSR) influence, brand experience, brand trust and brand loyalty. The results of this study indicate that the influence of corporate social responsibility (CSR) has a positive effect on brand experience. Corporate social responsibility (CSR) has an effect on brand trust. Corporate social responsibility (CSR) affects brand loyalty. Brand experience affects brand trust. Brand experience affects brand loyalty and brand trust affects brand loyalty.
Co-Authors Abdul Kadir, Sarintan Anas Hidayat, Anas Andriyastuti Suratman, Andriyastuti Anggi Putri Jelita Audia Shifa Alifiana Auliya, Zakky Fahma Bafadal, Amalia Christin Susilowati Dhiya Shafa Nabila Fauziah, Rizka Fillah Kusumawati, Rizqi Adhyka Mauladi, Fachmi Ahmad Muafi, ' Muhammad Addien Riski Muhammad Suyanto, Muhammad Mumpuni, Punik Nasution, Hanny Safera, Vania Konita Sani Wijaya, Azizah Syakhira Iswan, Zahra Titik Kuntari Valentino, Calvin Wahyuningsih Wahyuningsih Wardhani, Nugrahani Puspa Wulandari, Alfia Putri Yulia Hendri Yeni Zaenal Arifin