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All Journal AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Yolanda P.I. Rori
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : AGRI-SOSIOEKONOMI

 1 
DAYA SAING KOMODITI KOPRA DI KABUPATEN MINAHASA SELATAN Paulus A. Pangemanan; Yolanda P.I. Rori
AGRI-SOSIOEKONOMI Vol. 13 No. 1 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.306 KB) | DOI: 10.35791/agrsosek.13.1.2017.14880

Abstract

This study aims to determine the competitiveness of kopra in the South Minahasa based competitive advantage and comparative advantage. The benefits of this research are as reference material to South Minahasa regency government in formulating policies related to commodities kopra. Data used include primary data and secondary data. The primary data collection conducted by interviewing farmers, especially farmers kopra. While secondary data taken from the agencies involved in this study as the Central Bureau of Statistics, department of agriculture and plantations, and the service industry and trade. Determining the location of this research was done by using purposive sampling, where the number of samples is set at 10 samples in the village Pakuure 2 with the consideration that the village is a producer of kopra in the South Minahasa District of Tenga. The analysis used in this research that the Policy Analysis Matrix (PAM). The results showed that the coefficient of the ratio of the cost of domestic resource (DRCR) is smaller than one that is 0.660 which means it can compete to be the leading export commodities in the international trade market, while the value of the coefficient ratio of private costs (PCR) commodities kopra smaller than one that is 0,249 which means it can compete in terms of quality and price.
STRATEGI PT. ADIKARYA DISTRIBOGA DALAM MENINGKATKAN VOLUME PENJUALAN Farida Yanti Br. Simbolon; Paulus A. Pangemanan; Yolanda P.I. Rori
AGRI-SOSIOEKONOMI Vol. 13 No. 1A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.112 KB) | DOI: 10.35791/agrsosek.13.1A.2017.15628

Abstract

The purpose of this research was to analyze the alternative strategy to increase the volume of sales in Adikarya Distriboga Ltd Inc. The research was in September until October 2016. The primer data and secondary data were used in this research. Primer data was obtained in interview and questionnaire to four official employees. The analyzing tools of the research were Matrix Internal Factor Evaluation (IFE), Matrix External Factor Evaluation (EFE), Matrix Internal-External (IE) and analyzing SWOT (strengths, weakness, opportunities, threats). The result of this research showed that strategy of Adikarya Distriboga Ltd was in quadrant I. It was aggressive strategy (to expand marketing segment). Strategy of expanding market share can be done by opening new branches, increasing cooperation with the factory in order to always be available stock of wheat to meet demand, improve collaboration with customers, improve service good and friendly to customers and loyal to customers.
TINGKAT KEPUASAN KONSUMEN “MARKOBAR” DI KOTA MANADO Aprillina Maritha Rosa Ginting; Ribka M. Kumaat; Yolanda P.I. Rori
AGRI-SOSIOEKONOMI Vol. 14 No. 1 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.375 KB) | DOI: 10.35791/agrsosek.14.1.2018.18895

Abstract

This study aims to measure the Level of Costumer Satisfaction “Markobar” in Manado City viewed from aspects of product, price, place, promotion, and service. This research was conducted in May to July 2017. Using primary and secondary data with sampling technique sampling accidental and respondents as much as 30 people wuth measuring instrument used is Likert scale. Research result showed that consumer satisfaction level of “Markobar” in Manado City is 87,79 % with very satisfield intrepretation.
Co-Authors Aprillina Maritha Rosa Ginting Br. Simbolon, Farida Yanti Celcius Talumingan Charles Ngangi Charles R. Ngangi Christine V. Manoppo Christine V. Manoppo, Christine V. Cyntia Rumambi Demiyanti Umawaitina Ellen G. Tangkere Ellen G. Tangkere Esry O.H. Laoh Farida Yanti Br. Simbolon Ginting, Aprillina Maritha Rosa Grace A.J. Rumagit Jennifer Umboh Leonardus R. Rengkung Leonardus Ricky Rengkung Liny J.N. Rasu Liny J.N. Rasu, Liny J.N. Lyndon R.J. Pangemanan Marco M. Sambeka Marco M. Sambeka, Marco M. Melissa I.G. Tarore Missy J. Nonutu Oktavianus Porajouw Oktavianus Porajouw Olfie L.S. Benu Olfie L.S. Benu Paulus A. Pangemanan Paulus A. Pangemanan Ratih M. Amin Ribka M. Kumaat Ribka M. Kumaat Rine Kaunang Rumagit, Grace Adonia Josefina Ruth T. Mantiri