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All Journal Saraswati Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) The Spirit of Society Journal : International Journal of Society Development and Engagement Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL LENTERA BISNIS Syntax Idea Jurnal Ekonomi Manajemen Sistem Informasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Golden Ratio of Human Resource Management International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR) Management Science Research Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Padma: Jurnal Pengabdian Kepada Masyarakat Journal of Accounting Management Business and International Research Jurnal Masyarakat Mengabdi Nusantara Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Ilmiah Dan Karya Mahasiswa e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat IIJSE Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital ManBiz: Journal of Management and Business Atestasi : Jurnal Ilmiah Akuntansi
Bowo Santoso
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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DIGITAL MARKETING STRATEGY, BRANDING IN INCREASING TRUST AND SALES AT PT AGRODANA FUTURES Arrum Mawarni; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.798

Abstract

This study aims to explore in depth the implementation of digital marketing and branding strategiesin building trust and increasing sales within financial service companies, particularly at PT Agrodana Futures. The research was conducted using an internship based practical method over a four month period, during which the researcher was directly involved in the planning, execution, and evaluation of the company's marketing activities, especially those based on digital platforms. Observation indicates that PT Agrodana Futures employs digital marketing strategies by using social media platforms (Instagram and YouTube) its official website, and regularly held educational. webinars to deliver market information, investment education, and to strengthen its image as a legal and professional company. The branding strategy is reinforced through consistent visual identity and emphasis on the official regulations that oversee the company, such as BAPPEBTI and the Jakarta Futures Exchange. The success of this strategy is reflected in increased participation in digital activities, greater public trust as evidenced by feedback and digital interaction and a rise in the number of new customer accounts during the internship period. This study concludes that the synergy between education based digital marketing strategies and credibility oriented branding has a significant impact on customer perceptions and decision making. This research provides practical contributions for financial service companies seeking to build trust amidst competition and the dynamics of the digital industry.
MORNING BRIEFING AS AN INTERNAL COMMUNICATION STRATEGY TO IMPROVE EMPLOYEE PRODUCTIVITY AND PERFORMANCE AT PT. AGRODANA FUTURES Natasya Novela Ananda Putri; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.799

Abstract

This study examines the role of Morning briefing as an internal communication strategy to enhance employee productivity and performance at PT. Agrodana Futures. Effective communication serves as a key element in building coordination, task comprehension, and work motivation. The research employed a descriptive qualitative method with a field study approach, including problem identification, literature review, field observation, activity documentation, data collection, and conclusion. The results indicate that regular morning briefings significantly contribute to faster decision-making, stronger team collaboration, and improved work efficiency. These findings affirm that Morning briefing functions as a strategic medium capable of comprehensively boosting employee performance. Therefore, it is recommended that the briefing format be further developed to become more interactive and goal-oriented to maximize its effectiveness.
THE ROLE OF COMMISSION AS A DRIVING FACTOR FOR EMPLOYEE MOTIVATION IN SEEKING CUSTOMERS TO ACHIEVE CLOSING AT PT AGRODANA FUTURES I Made Pratama Sujana Putra; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.836

Abstract

This study aims to directly understand how the role of commission as a motivating factor for employees in finding customers to achieve closing at PT. Agrodana Futures. The commission system implemented by the company is not only given once at the time of closing or opening a customer account but is also given repeatedly every time a customer makes a transaction activity. The method used in this study is descriptive qualitative with data collection techniques through direct observation and documentation during the internship period. The results of the study indicate that the commission system provides a significant boost to employee enthusiasm and work motivation, especially in prospecting and follow-up activities for prospective customers. Employees who have active customers and receive regular commissions tend to show more stable performance and high initiative in maintaining relationships with customers. The commission also creates a competitive and collaborative work atmosphere through activities such as morning briefings and monthly top commission distribution. However, challenges remain, such as customers who do not understand the risks and mechanisms in futures trading and require an educational approach and personal communication from employees. Therefore, company support in the form of training and provision of educational materials is needed to maintain the sustainability of the commission system and customer loyalty.
Co-Authors Ainurriyah Aisyah Desravi Putri Aldio Rizky Lianata Alvaritzi, Amirul Mukminin Alweni, Alweni Anandya Zalva Yunnafisah Anggraini, Tania Bella Arlichandra, Eriko Gravia Arrum Mawarni Ayu Faiza Rochmah Bagastya Budi Prakoso Darmawan, Muhammad Syahrul Rizal Delia Noor Rizkita Kisworo Difa Rachmayanti Dina Anggraini Dwi Rafly Wibowo Dwiky Nugraha, Ferdiansyah Endang Iriyanti ENDANG IRIYANTI Fachmi Nursyamsi Fahmi Nurdin Zulfikar Gama, Andhika Apta Putra Gendut Sukarno Gusti Agung Anantabhoga Prubovsky Utameyasa Hanifa, Irma Nur Hapsari, Dinda Dewi Hidayat, Anindya Benita Fawwaz I Made Pratama Sujana Putra Inaarotuddujja, Inaarotuddujja Indiargo Dwi Prastyo Khalik, Muhammad David Khotija Hadi Ningrum Khrisna, Gagas Pandu Lubis, Andien Alfaiza Lutfi Nur Rizki Mareta Tsanyatha Mentari Clara Dewanti, Mentari Clara Minarni, Della Ayu Moch Rozaq Herfieqo Mohamad Andre Mohammad, Zaidan Rafif Nababan, Rafael Natal Nadia , Beril Nanda Farah Zhafirah Natasya Novela Ananda Putri Nico Akbar Priyambudi Nirmalasari Nirmalasari Novitasari, Sheily Prasiwi, Yasmin Putri, Jelita Giosika Rahma Rangga, Marendra Krisdya Raytasayah, Zeinnisa Inggit Raytasyah, Zeinnisa Inggit Rizaldi, Muhammad Rizki Agung Pradana Rizky Fahrezy, Moch Rochmah, Ayu Faiza Selvia Maisyaro Simanjuntak, Iola Riris Siti Aisyah Tri Yustikasari Sudrajat, ibadullah Bena Yajna Syahrul Kurniawan Vadilla, Icha Tyas Nur Wahyu Anindra Utomo Wulandari, Puput Yogie Dwi Hanafi Yuniningsih Yuniningsih Yuniningsih, Y. Zulkarnain, Farhan Nauval