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All Journal Laa Maisyir Jurnal Ekonomi Islam Ziswaf : Jurnal Zakat dan Wakaf Jurnal Manajemen Indonesia al-Uqud : Journal of Islamic Economics AFEBI Islamic Finance and Economic Review JURNAL SCHEMATA : Pascasarjana UIN Mataram JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Edukasi (Ekonomi, Pendidikan dan Akuntansi) Dinasti International Journal of Digital Business Management Review of Islamic Economics and Finance TSARWATICA (Islamic Economic, Accounting, and Management Journal) Journal of Islamic Economic and Business Research West Science Social and Humanities Studies Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Hilda Monoarfa
Universitas Pendidikan Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Prioritas Strategi Pengembangan Industri Halal di Kabupaten Tasikmalaya: Pendekatan Analytical Hierarchy Process Fitranty Adirestuty; Muhammad Askha Refsanjani; Hilda Monoarfa; Kiki Hardiansyah
Jurnal Edukasi (Ekonomi, Pendidikan dan Akuntansi) Vol 11, No 1 (2023): Juni
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/je.v11i1.10664

Abstract

This research aims for finding the strategy of development the food and beverages industry in the Regency of Tasikmalaya with provide problems and solutions which are relevant and valid. Then, the method used in this research is Analytical Hierarchy Process with Superdecision as an analysis tool. The subject in this present research is the experts who are relevant to the research’s purpose governor, academics, and practitioners. There are seven experts who are collected by the researcher. The results of the research indicate that the most problem in the aspect’s dimension is regulation, on the other side, the most problem in the indicator dimension is that producers of food and beverages are less halal awareness and lack the capacity for halalness products. And then, the highest solution priority is the infrastructure aspect and there are two the highest solution priority in indicators which are Training and Socialization from Governor to Halal Food Beverages Industry and Sharia Bank is act for promoting on Food and Beverages Industry about credit of shariah which is acceptable.
The Effect of E-CRM on the Customer Loyalty of McDonald’s Indonesia Yuliarti Maghfira Annahli; Ratih Hurriyati; Hilda Monoarfa
Administrasi Bisnis Indonesia Vol 3 No 2 (2023): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v3i2.2729

Abstract

This research is a quantitative research that examines social phenomena with the aim of knowing the effect of E-CRM on Customer Loyalty. The population of this research is Mc Donald's fast food customers in Indonesia. This study took a sample of 96 respondents using simple random sampling. Data collection in this study was in the form of distributing questionnaires to Mc Donald's fast food customers. The data analysis technique used is calculation analysis and inferential analysis with data processing calculation analysis tools using the IBM SPSS version 24 application. After analyzing the data, the results show that there is a positive and significant effect of E-CRM on Customer Loyalty.
The Role of Influencer Marketing and Sales Promotion on the Purchase Decision of Scarlett Whitening Products Destri Mailinda Tianingrum; Ratih Hurriyati; Hilda Monoarfa
Administrasi Bisnis Indonesia Vol 4 No 1 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v4i1.3297

Abstract

This research is a quantitative research that examines social phenomena with the aims to determine the effect of influencer marketing and sales promotion on purchase decision of scarlett whitening products. The population of this research is scarlett whitening consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and inferential analysis by the Partial Least Square (PLS) 3.0 analysis tool. The results of this research state that the influencer marketing has a significant effect on purchasing decisions and sales promotion has a significant effect on purchasing decisions. The implications of this research, can be a reference for business owners in determining a marketing multichannel system to increase sales of scarlett whitening products, especially in sales promotion and marketing through influencers.
Study of The Factors That Influence Brand Loyalty Simpati Cards PT. Telkomsel Tbk Mahadi Pardede; Vanessa Gaffar; Hilda Monoarfa
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.952

Abstract

Customer loyalty is critical for success in today's saturated mobile telecommunications industry. However, maintaining allegiance remains challenging given technology advancements and intensifying competition. This study examines the determinants of loyalty towards Simpati, the prepaid brand of Indonesia's largest operator Telkomsel. A qualitative case study methodology was employed, comprising an extensive literature review on customer experience, satisfaction, trust, switching costs and their influence on brand loyalty in the mobile sector. Particular focus was placed on publications related to Telkomsel and its prepaid offerings. Customer data from secondary sources was also analyzed to identify patterns relating to the research objectives. The findings indicate that service quality is a key antecedent of customer experience and satisfaction. Superior fulfillment of expectations cultivates a positive brand image and drives attachment. Meanwhile, affective factors like emotional engagement and trust act as mediators reinforcing loyalty intentions over the long-term. Competitive pricing and targeted promotional campaigns also enhance perceived value. Additionally, high perceived switching costs curb defection propensity due to customers' sunk investments in the relationship.
Analysis Prediction of Financial Distress in Islamic Commercial Banks in Southeast Asia Using the Springate S-Score Method Anisa Septiawan; Hilda Monoarfa; Aneu Cakhyaneu
Journal of Islamic Economic and Business Research Vol. 4 No. 1: June 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v4i1.232

Abstract

Financial distress is a condition of financial difficulties before entering the bankruptcy stage, so bankruptcy itself is the impact of financial distress, and the company can no longer be saved. The chaotic economy caused by the COVID-19 pandemic had a negative impact on various sectors, especially Islamic banking institutions, which experienced a decline in financial performance and even experienced financial distress. The purpose of this study is to analyze the prediction of financial distress in Islamic Commercial Banks in Southeast Asia using the Springate S-Score method, as well as to see and determine differences in the level of financial distress in each Islamic Commercial Bank that is used as the research sample. The research method used in this research is quantitative, and the research design used is descriptive and comparative. This study used a purposive sampling technique with a sample of 4 Islamic Commercial Banks in Southeast Asia with a 5 year research period. The data analysis applied descriptive analysis techniques, the Springate S-Score method, and the ANOVA Test. The results of this study indicate that each Islamic commercial bank used as a sample is categorized as distressed based on Springate calculations for the 2017-2021 period, and there are differences in financial distress conditions at each bank.
Unveiling Zakat Decision: Exploring the Role of Religiosity, Moral Reasoning, Peer Influence, and System Fairness in Shaping Institutional Trust and Customer Zakat Intentions Fitriah Dwi Susilowati; Ahmad Ajib Ridlwan; Achmad Yasin; Hilda Monoarfa; Anwar Adem Shikur
ZISWAF Vol 10, No 2 (2023): ZISWAF: JURNAL ZAKAT DAN WAKAF
Publisher : State Islamic Institute of Kudus (IAIN Kudus)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ziswaf.v10i2.25455

Abstract

Zakat is an Islam instrument used to help alleviate poverty and improve community welfare. Even though the potential of this instrument in Indonesia is very large, the income is still very low due to the lack of trust known as Muzakki (zakat payer). Therefore, this research aimed to explore the factors that influence Muzakki in zakat institutions and the provision intention. Data collected from a survey of 207 valid observations was validated using the partial least squares structural equation modeling (PLS-SEM) to examine the variables and examine the predictive relevance of the model. The results showed that peer influence and system fairness influence trust institutions, while zakat institution can improve fairness and transparency for Zakat recipients. Furthermore, to enhance the trust of Muzakki, marketers need to employ strategies to influence a group of individual to ensure customers are inclined to trust the zakat institution.
The Impact of Social Media Marketing on E-Purchase Decisions Using Online Food Delivery Services Dearika Irsanyya, Kharisma; Agus Rahayu; Puspo Dewi Dirgantari; Hilda Monoarfa
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1731

Abstract

The development of the food delivery service platform is supported by the increasing prevalence of the internet and the high number of smartphone users, which has created a dearth of online marketing-savvy business opportunities. This study compares generations X, Y, and Z in West Java to see how influential social media marketing is on e-purchase decisions using online food delivery services. A descriptive quantitative approach was used in this study. The data was collected using a questionnaire that was distributed online via Google-form to 90 social media users from the West Java region. Based on the findings of the study and the discussion, it is evident that social media marketing variables have a favorable and significant impact on e-purchase decisions using online food delivery services.
Determinants Of Indonesian Islamic Mutual Fund Performance: The Role of Macroeconomics Variables, Dow Jones Islamic Market Index, and Mutual Fund Attributes Rumaisha; Hilda Monoarfa; Rumaisah Azizah Al Adawiyah
LAA MAISYIR: Jurnal Ekonomi Islam The 2nd International Collaboration Conference on Islamic Economics (ICCEIS) 2024 “Global Innovati
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v1i1.52970

Abstract

The Islamic capital market industry has grown rapidly over the past five years; however, in 2022, Islamic capital market assets comprised only 6.42% of Indonesia's total financial assets, which are predominantly controlled by conventional finance at 89.31%. The performance of Islamic mutual funds has steadily declined over the past three years due to limited Islamic assets in the capital market, low levels of financial literacy and inclusion, and the Muslim community's preference for traditional investments such as property, gold, and bank savings. Since 2022, Islamic mutual funds have been further impacted by market volatility, high interest rates, and the revocation of tax incentives. This study uses panel data regression analysis to examine the influence of macroeconomic variables, the Dow Jones Islamic Market Index (DJIMI), and mutual fund attributes on the performance of Islamic mutual funds in Indonesia during 2019-2023. The results show that the money supply, DJIMI, and expense ratio negatively affect performance, while Indonesian crude oil prices and fund age positively impact performance, and fund size shows no significant effect. Overall, these six variables account for 96.27% of the performance of Islamic mutual funds in Indonesia. This research contributes to signaling theory, market efficiency, and provides practical insights for investors, managers, and policymakers in advancing Islamic mutual fund instruments.
Purchasing Decisions for Cosmetic Products Through Retail Cosmetic Stores: Analysis of Retail Marketing Mix and Halal Awareness Nadzira Azzahra; Hilda Monoarfa; Rumaisah Azizah Al Adawiyah
LAA MAISYIR: Jurnal Ekonomi Islam The 2nd International Collaboration Conference on Islamic Economics (ICCEIS) 2024 “Global Innovati
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to provide an overview and analyze the following factors: price, location, product diversity, and store atmosphere in the retail mix and halal awareness on customer decisions to buy halal cosmetics products at Sociolla stores in Bandung. This research uses a descriptivecausality approach and uses SmartPLS software to conduct PLS-SEM analysis. Respondents in this study were people in Bandung who had bought cosmetics at Sociolla stores in Bandung, with a total sample size of 261 respondents. The results of research conducted on descriptive analysis have shown that all variables are in the high category. Then, the results showed that price, location, and product diversity had a positive effect on cosmetic purchasing decisions at the Sociolla store in Bandung. Meanwhile, the variables of shop atmosphere and halal awareness have no effect on cosmetic purchasing decisions at the Sociolla store in Bandung. This research implies that the Sociolla store in the city of Bandung can optimize retail marketing strategies through expanding price segmentation, stocking fulfilled goods, and choosing locations with consideration of similar stores, as well as to the government to pay more attention to the spread of non-halal cosmetics.
Does The Age Influence Intention to Switch to Sharia Banking Services: A Case Study of Islamic Bank Customers in Indonesia Azis, Elvira; Ratih Hurriyati; Heny Hendrayati; Hilda Monoarfa; Muhammad Fatwa F
Jurnal Manajemen Indonesia Vol. 24 No. 3 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i3.8351

Abstract

This study examined the moderating effect of age on switching intention among Islamic bank customers in Indonesia who also hold accounts in conventional banks using the push, pull, and mooring approach. A quantitative research approach was adopted using Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis with a sample of 324 respondents. The findings revealed that the Push, Pull, and Mooring approach significantly affect switching intention. Specifically, dissatisfaction and regret were identified as key components of the push factor, religious motivation represented the mooring factor, and alternative attractiveness and subjective norm were central to the pull factor. Age emerged as a critical moderating variable. The mooring factor had a significant impact on customers aged 35–45 years, while the push factor was more influential among younger customers (17–35 years) and those above 45 years. In contrast, the pull factor consistently affected switching intention across all age groups. These results provide practical insights for decision makers in planning targeted marketing strategies and contribute to the marketing management literature, particularly in the context of Islamic banking.
Co-Authors Ach. Yasin Adirestuty, Fitranty Agus Rahayu Ahmad Ajib Ridlwan Al Adawiyah, Rumaisah Azizah Aneu Cakhyaneu Aneu Cakhyaneu Anisa Septiawan Anwar Adem Shikur Dearika Irsanyya, Kharisma Destri Mailinda Tianingrum Elvira Azis Firmansyah Firmansyah Firmansyah Firmansyah Fitriah Dwi Susilowati Heny Hendrayati Juliana Juliana Juliana Kiki Hardiansyah Mahadi Pardede Mugni Fadil Romdhoni Muhammad Askha Refsanjani Muhammad Fatwa F Muhammad R. L. Putra Muhammad Rafi Ashsiddiqqy Nadzira Azzahra Puspo Dewi Dirgantari Ratih Hurriyati Rida Rosida Rika Jarianti Rizuwan Abu Karim Ropi Marlina Rumaisha Salma Khairun Nisa Sera Nabila Alitakrim Sintiyawati Siti Maryam Vanessa Gaffar Yera Ichsana Yuliarti Maghfira Annahli