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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan AKSIOMA : Jurnal Manajemen International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) SOCIRCLE : Journal Of Social Community Services Business, Accounting, and Knowledge Journal
Siti Nurhayati
Universitas Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Building Trust and Convenience: How Online Reviews, Ratings, and Ease of Use Drive Fashion Purchase Decisions Wenti Ayu Sunarjo; Siti Nurhayati; Faillah Salwa Adn; Danang Satrio; M. Sigit Taruna
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 1 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i1.219

Abstract

Purpose of the study — This study aims to analyze the influence of Online Customer Review (X1), Online Customer Rating (X2), and Perceived Ease of Use (X3) on Purchasing Decisions (Y) among Henea.id. Research method—The research method used is a quantitative approach with a survey technique on 100 respondents selected purposively. The data obtained were tested through normality tests, heteroscedasticity tests, multiple linear regression tests, partial tests (t), and simultaneous tests (F). Result— The results of the study indicate that the three independent variables have a positive and significant effect on purchasing decisions. Online customer reviews have been shown to increase consumer trust in products. Online customer ratings play an important role in providing an overview of product quality and credibility. Meanwhile, Perceived Ease of Use is a dominant factor that encourages consumer comfort in making bold transactions. Simultaneously, these three variables have a strong contribution to influencing consumer purchasing decisions. Conclusion— This study emphasizes the importance of the role of consumer reviews, rating systems, and perceived ease of use in forming purchasing decisions in the digital era. The practical implications of this study can be a reference for business actors in designing more effective digital marketing strategies.
Product Packaging, Brand Equity, and Customer Experience as Drivers of Wardah Loyalty Wenti Ayu Sunarjo; Siti Nurhayati; Jihan Karimatus Sa`Diyyah
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 2 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i2.277

Abstract

Purpose of the study — This study evaluates the comparative associations of product packaging, brand equity, and customer experience with customer loyalty toward Wardah, a halal-positioned cosmetic brand, among consumers in Pekalongan City. Research Method: An explanatory cross-sectional survey was administered through Google Forms to 100 purposively selected Wardah users aged 17–45 years who had purchased or used the products at least three times. The data were analyzed using multiple linear regression in SPSS version 23. Result— The regression model was significant (F = 34.131, p < .001) and explained 51.6% of the variance in customer loyalty (adjusted R² = .501). Product packaging (β = .326, p = .001), brand equity (β = .314, p = .004), and customer experience (β = .188, p = .045) were positively associated with loyalty. Conclusion— Packaging was the strongest predictor, closely followed by brand equity, while customer experience retained a smaller positive association. Wardah should combine functional packaging improvements, consistent brand meaning, and coordinated customer touchpoints to sustain repeat purchase and advocacy. Limitations: The non-probability, single-city, single-brand, cross-sectional design and the concentration of young female respondents restrict generalization and causal interpretation. Contribution: The study compares functional, symbolic, and experiential loyalty drivers in one model and provides locally grounded evidence from consumers of an Indonesian halal-positioned cosmetic brand.
Pelatihan Optimalisasi Riset Dan Inovasi Akademik Mahasiswa Melalui Publikasi Artikel Terindeks Sinta 2 Sebagai Alternatif Pengganti Skripsi Wenti Ayu Sunarjo; Siti Nurhayati
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 3 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i3.45

Abstract

The development of higher education policies in Indonesia has opened new opportunities for undergraduate students to complete their studies not only through theses but also through publications in nationally accredited journals, particularly SINTA 2-indexed journals. However, students’ limited understanding of the fundamental differences between theses and journal articles often becomes an obstacle in determining an effective and efficient final project strategy. This community service activity aims to provide conceptual and practical insights into the characteristics, structure, procedures, and writing strategies of theses and SINTA 2 journal articles as alternative graduation pathways. The method used was academic socialization through seminars and interactive discussions. The results indicate an increased understanding among students regarding structural differences, assessment orientation, and academic opportunities offered by scientific publications. This activity is expected to assist students in choosing an appropriate final project pathway based on their interests, competencies, and future academic prospects, while also fostering a culture of scientific publication in higher education institutions.   ABSTRAK Perkembangan kebijakan pendidikan tinggi di Indonesia membuka peluang baru bagi mahasiswa untuk menyelesaikan studi sarjana tidak hanya melalui skripsi, tetapi juga melalui publikasi artikel ilmiah pada jurnal terakreditasi nasional, salah satunya jurnal terindeks SINTA 2. Namun demikian, minimnya pemahaman mahasiswa mengenai perbedaan mendasar antara skripsi dan artikel jurnal sering menjadi hambatan dalam menentukan strategi tugas akhir yang efektif dan efisien. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman konseptual dan praktis kepada mahasiswa mengenai karakteristik, sistematika, prosedur, serta strategi penyusunan skripsi dan artikel jurnal SINTA 2 sebagai alternatif kelulusan. Metode yang digunakan adalah penyuluhan akademik melalui seminar dan diskusi interaktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mahasiswa mengenai perbedaan struktur, orientasi penilaian, serta peluang akademik yang ditawarkan oleh publikasi ilmiah. Kegiatan ini diharapkan dapat membantu mahasiswa dalam menentukan jalur tugas akhir yang sesuai dengan minat, kemampuan, dan prospek akademik ke depan, serta mendorong budaya publikasi ilmiah di lingkungan perguruan tinggi.
The effect of trading volume, frequency trade, market capitalization, and sentiment investors on stock returns Fatmadali Khoirunisa; Siti Nurhayati; M. Sigit Taruna
Business, Accounting, and Knowledge Journal Vol 1 No 1 (2024): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v1i1.185

Abstract

This study aims to examine and analyze trading volume, trading frequency, market capitalization, and investor sentiment toward stock returns. This type of research uses quantitative secondary data obtained from www.idx.co.id. The population in this study is the coal-subsector mining companies listed on the IDX for the 2016–2020 period. The sample for this research is 20 companies. The sampling technique used was purposive sampling. The analysis techniques in this research are descriptive statistics, classical assumption tests, model fit tests, multiple linear regression analyses, and hypothesis testing. The results showed that trading volume had a significant positive effect on stock returns, trading frequency had a significant positive effect on stock returns, market capitalization had a non-significant positive effect on stock returns, and investor sentiment had an insignificant positive effect on stock returns.
Co-Authors Amalia M.Si SE. Ilmiani Arum Ardianingsih Bunga Maulidya putri Choliq Sabana Christianto, Paminto Agung Danang Satrio Dwi Susilo Faillah Salwa Adn Fatmadali Khoirunisa Hauro Insiyyah Hayu Wuranti Isnah Karimah Jihan Karimatus Sa`Diyyah Laela Nur Fahmi M. Sigit Taruna Suryani Tri Suci Teresa Frietas Belo Titi Rahayu Prasetiani Vu Hung Dang Wenti Ayu Sunarjo Widunaini Zahro Zahro