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STRATEGI MENGANGKAT POTENSI UMKM LOKAL MELALUI PRODUKSI KERIPIK PISANG OLEH MAHASISWA KKN PMD UNRAM DI DESA LEBAH SEMPAGE KEC. NARMADA KABUPATEN LOMBOK BARAT aditya, Anak agung surya; Kamila, Alya Zian; Parenty, Atika; Wijayanti, Arum; Fortuna, Gianta Arya Dwi; Febriansyah, Wandy; Hadi, Muhamad Rif’al; Alfiyanti, Isnaini; Agustina, Hardianti; Novita, Novita; Sabani, Rahmat
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6741

Abstract

Lebah Sempage Village has great potential in processing bananas into value-added products such as banana chips. However, this potential remains underutilized due to a lack of innovation, quality standards, and effective marketing strategies. The Community Empowerment Student Service Program (KKN PMD) of Mataram University aims to address these issues through training and mentoring local MSME (Micro, Small, and Medium Enterprises) entrepreneurs. The methods used include observation, production training, product innovation, packaging development, and digital and offline marketing strategies. The results of this program indicate an improvement in product quality, diversification of flavors, and an expanded marketing reach through social media and exhibitions. With this initiative, it is expected that MSMEs in Lebah Sempage Village can enhance their competitiveness and contribute to the welfare of the local community.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON THE PERFORMANCE OF CONTENT DEVELOPMENT TEAMS AT THE DIGITAL EDUCATION STARTUP SANSGEN Sabani, Rahmat; Mallongi, Syahrir
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

This study aims to: (a) describe the transformational leadership style, work motivation, and employee performance; (b) examine the influence of transformational leadership on employee motivation; (c) analyze the effect of work motivation on employee performance; and (d) assess the indirect effect of transformational leadership on employee performance through work motivation. The research was conducted at the digital education startup Sansgen, involving all 74 employees using a total sampling technique. Data were analyzed using path analysis. The findings indicate that transformational leadership significantly influences work motivation (β = 0.587), and also has a direct effect on employee performance (β = 0.597). Furthermore, work motivation positively affects employee performance (β = 0.357), and acts as a mediating variable in the relationship between transformational leadership and performance, with an indirect effect of 0.201. These results suggest that transformational leadership plays a critical role in improving performance, both directly and indirectly, by enhancing employee motivation.