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All Journal Jurnal Manajemen dan Agribisnis JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS AGRICOLA Jurnal Agribest Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Agriuma Journal of Agri Socio Economics and Business Jurnal Indonesia Sosial Sains JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Pengabdian West Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Barelang Jurnal Agrisep CULTIVATE: Journal of Agriculture Science
Sri Ariani Safitri
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Veterinary

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Journal : Jurnal Agriuma

 1 
Penerapan Teknologi Pembuatan Pakan Ikan Berbahan Baku Ampas Tahu untuk Peningkatan Kualitas Ikan Lele dan Ekonomi Usaha Ikan Lele Rumahan di Kelurahan Asam Kumbang Asyiah, Nur; Ariani Safitri, Sri; Karima Wardani, Dwika
Jurnal Agriuma Vol. 4 No. 1 (2022): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v4i1.7213

Abstract

The purpose of this research is to apply the technology of making fish from tofu dregs to improve the quality of catfish and the economy of home-based catfish business in Asam Village. The tofu dregs used were obtained from the tofu and tempeh Home Industry in the Asam Kumbang Village area. The composition of the raw material for making catfish feed used is 80% tofu dregs + 20% shrimp head. The catfish feed that has been made is then tested for characteristics, namely protein 43.87%, fat 25.04%, carbohydrates 68, 73%. Observations were made for 42 days on catfish that were given fish feed from tofu dregs or those that were not given. The results obtained during 42 days of feeding fish from tofu waste with observations made on days 7, 14, 21, 28, 35 and 42 with the average weight (weight) of each fish (grams): 21, 58 , 92, 147, 193 and 240. Catfish that are ready to harvest have 5-6 tails per kg with the physical characteristics of large/fat fish. The cost of purchasing catfish seeds is Rp. 25 and the cost of making fish feed from tofu dregs for availability for 42 days (harvest mass) is Rp. 12,250. The catfish harvest period per kg is 5 fish and the selling price to the catfish seller is IDR 20,000 / kg. The catfish harvest for 42 days was 5 kg with a total selling price of Rp. 100.00. So the profit obtained from the sale of 4 kg of catfish is Rp. 87,750 or Rp. 3,500/head. 
Analisis Sikap dan Preferensi Konsumen terhadap Atribut Sayur Kangkung Hidroponik (Studi Kasus: Syifa Hidroponik, Kecamatan Medan Area, Kota Medan): Analysis of Consumer Attitudes and Preferences towards Hydroponic Water Spinach Vegetable Attributes (Case Study: Syifa Hydroponics, Medan Area District, Medan City) Rahman, Mhd. Aldio Fatur; Sri Ariani Safitri; Harahap, Gustami; Hernosa, Siswa Panjang
Jurnal Agriuma Vol. 6 No. 2 (2024): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v6i2.13060

Abstract

Penelitian ini bertujuan untuk menganalisis sikap dan preferensi konsumen terhadap atribut kangkung hidroponik di Syifa Hidroponik, Kota Medan. Metode yang digunakan adalah observasi lapangan dengan instrumen kuesioner dan wawancara, serta jenis penelitian kuantitatif. Sampel penelitian terdiri dari 50 konsumen. Analisis data dilakukan menggunakan analisis multialtribut Fishbein dan analisis konjoin. Hasil penelitian menunjukkan bahwa konsumen memiliki sikap positif terhadap atribut sayur kangkung hidroponik, dengan kesempurnaan fisik daun sebagai faktor utama yang dipertimbangkan saat membeli. Preferensi konsumen menunjukkan bahwa mereka lebih menyukai kangkung hidroponik dengan kesegaran lebih dari 3 hari, harga di bawah Rp 17.000,00/kg, jumlah daun per batang yang banyak, kemasan kantong plastik dengan desain unik, serta warna daun hijau tua dan kesempurnaan fisik daun yang panjang dan bebas lubang.
The Analysis of the Business Strategy of Hizzy Joy'S Here Coffee Shop in Medan City Azhari, Fauzan ridho; Safitri, Sri Ariani
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.15999

Abstract

The rapid growth of coffee shops in Medan City has intensified competition, causing some businesses to close due to their inability to compete. This study analyzes the business strategy of Coffee Shop Hizzy Joy’s Here by identifying internal and external factors and formulating appropriate strategies to enhance competitiveness. The research employs Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT analysis, and the IE Matrix. The results show an IFE score of 3.28, indicating key strengths in product quality, service, comfortable ambiance, and adequate facilities, with weaknesses in parking space and pricing competitiveness. The EFE score of 3.93 reflects the ability to utilize opportunities such as a strategic location and the growing coffee trend, while remaining resilient to threats like tight competition and raw material price fluctuations. The IE Matrix places the business in Quadrant I (Grow and Build), suggesting strategies of market penetration, product development, and technology utilization. Overall, Coffee Shop Hizzy Joy’s Here has strong potential to grow and maintain its competitive advantage in Medan’s coffee shop industry.
Co-Authors Andika, Muhammad Atri Apip Gunaldi Dalimunthe Azhari, Fauzan ridho Azwana Azwana Banjarnahor, Yohanes Syahputra Damanik, Desy Wulan Sary Devi Mei Yanti Tambunan Diana Chalil, Emalisa Dwika Karima Wardani Faiz Ahmad Sibuea Fariyanti, Anna Gea, Yanto Trisman Gulo, Michael Valentino Gustami Harahap Gustami Harahap Haidar Alwi Yahya. S Harefa, Devini Hernosa, Siswa Panjang Indriansyah, Muhammad Kalista Sembiring, Glen Maigo Lubis, Mitra Mustika Luis, Chyntia Winata Marizha Nurcahyani Mhd.Buhari Sibuea Mitra Musika Lubis Nur Asyiah, Nur Octaviani Panjaitan Rahmad Syah, Rahmad Rahman, Mhd. Aldio Fatur Retna Astuti Kuswardani Rika Fitri Ilvira Salsabila, Unik Hanifah Saragih, Febry Pebryani Sianipar, Sugiarti Siregar, Naloan Saputra Suharno Syafrizaldi Syafrizaldi Syafrizaldi, Syafrizaldi Syahbudin Hasibuan Syahbudin Syahbudin, Syahbudin Warly Putri, Sri Shinta Yusniar Lubis