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Pengaruh Identitas Merek, Citra Merek, Kualitas Produk, Kualitas Layanan Terhadap Niat Beli Produk Di Coffee Shop Batam Dengan Kepercayaan Konsumen Sebagai Mediasi Hery Haryanto; Rama Mega Ryana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2122

Abstract

Fenomena menjamurnya berbagai coffee shop di Indonesia dalam beberapa tahun terakhir dikarenakan kebiasaan minum kopi tidak hanya terjadi di rumah saja, namun sering berpindah ke tempat lain, seperti kedai kopi, bahkan sering disebut coffee shop. Penelitian  ini memiliki  tujuan yai itu mengetahui pengaruh  identitas merek, citra merek, kualitas produk, kualitas layanan terhadap  niat beli produk di coffee shop batam dengan kepercayaan konsumen sebagai mediasi. Metode penelitian menggunakan pendekatan kuantitatif dan pengolahan data dengan SEM PLS. Hasil penelitian membuktikan bahwa terdapat pengaruh identitas merek, citra merek, kualitas produk dan kualitas layanan terhadap kepercayaan konsumen. Kepercayaan konsumen berpengaruh terhadap  niat beli konsumen.
Effect of Stock Split on Abnormal Return, Trading Volume Activity, Stock Price, Bid-Ask Spread, and Systematic Risk of Companies Hery Haryanto; Lina Lina
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.10968

Abstract

Go-public companies can use various techniques and strategies to collect capital for their companies. One of them is by carrying out corporate actions. Stock Split is a company strategy that increases the liquidity of a stock by breaking it into several shares. This study was conducted to see the effect of stock split on whether there were differences in abnormal returns, trading volume activity, stock price, bid-ask spread, and systematic risk at companies that conducted stock split in the 2018-2020 period. A total of 40 companies registered on the IDX and conducted stock split from 2018-2022 to be selected samples using the purposive sampling method. In data processing, software-based technology is used SPSS 25. Based on the calculation and results of data analysis, there are differences in the abnormal return variable before and after the stock split is carried out. While other variables, namely trading volume activity, stock price, bid-ask spread, and systematic risk, no difference between before and after stock split is carried out by the company.
Millennials' Behavior: Does Stock Investors' Self-Efficacy Mediate Financial Literacy on Financial Behavior? Arienda Gitty Ramadani; Dewi Khornida Marheni; Hery Haryanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial literacy among millennials is a fundamental need because many are victims of fraudulent investments. After all, the financial literacy and behavior index is still relatively low. Based on research conducted, almost 86 percent of their financial condition is in the unhealthy category. This novelty perspective sheds light on the influence of both Financial Literacy and Financial Self-Efficacy on this specific group's financial decision-making and behavior. This research is a quantitative type of research with an associative approach. Individual investors participating in The Indonesia Capital Market are the population target in this study. The samples used in this study amounted to 150 models. The sampling technique in this study is purposive sampling. The findings of this study demonstrate a positive relationship between financial literacy and financial self-efficacy. Moreover, the results indicate that financial literacy and self-efficacy significantly impact financial behavior. Furthermore, this study provides evidence supporting the mediating role of financial self-efficacy in the relationship between financial literacy and financial behavior. This conclusion indicates the importance of strengthening financial literacy and self-efficacy in millennial stock investors to encourage positive financial behavior. These steps are expected to help millennial stock investors achieve long-term financial goals better.
ANALISA KEBIJAKAN PEMERINTAH TERKAIT ANCAMAN PENGANGGURAN PASCA KENAIKAN INFLASI KOTA TANJUNGPINANG Hery Haryanto; Benedicte Hartono; Carol Carol; Desi Pratama; Shirlyn Shirlyn; Winky Winky
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.890

Abstract

This article aims to analyze problems one of the cities in Indonesia namely Tanjungpinang, how many unemployed people, how to reduce and how much the impact of inflation affects the city. The research method are combined research methods qualitative and quantitative. The results obtained from the data obtained by the author. In 2022, Tanjungpinang has movement figures that reach 6,000 (six thousand) people. From the inflation data in Tanjungpinang City 2022, there is an increase.
ANALISA KEBIJAKAN PEMERINTAH KOTA BATAM TERKAIT ANCAMAN PENGANGGURAN PASCA KENAIKAN INFLASI Winna Angelina; Nicholas Sunaidi; Vina Sonata; Jackson Jackson; Jason Jason; Hery Haryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.891

Abstract

The inflation and the unemployment rate can be used as benchmarks for whether a region's economy is good or bad. This study aims to analyze how the government's policies related to the threat of unemployment after rising inflation. The object used in this study is Batam City and analyzed using secondary data from 2017 – 2022 obtained from BPS and other supporting sources. From the results of this analysis, it is known that the unemployment rate in Batam City has been handled quite well due to a decrease although overall it is still high. Meanwhile, the inflation rate in Batam City is also in the good category and can still be controlled. Therefore, it can be concluded that the inflation rate can affect the rise and fall of the unemployment rate accompanied by certain other factors.