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All Journal International Journal of Artificial Intelligence Research Jurnal Office MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Majalah Ilmiah Bijak Jurnal Mantik Jurnal Ilmiah Manajemen Kesatuan PINISI Discretion Review Media Jurnal Informatika Ekonomi dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Ekonomi Utama (Juria) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Agroindustri Pangan Journal of Accounting Information System Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Bussines Management Basic Marketica: Jurnal Ilmiah Pemasaran Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Setiawati, Tita
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Entrepreneurial Leadership: Strategies For Enhancing Team Performance and Business Growth Erlangga, Heri; Hindarsah, Ida; Riani, Dini; Setiawati, Tita; Riadi, Farid
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2954

Abstract

This research examines the importance of entrepreneurial leadership in improving team performance and business growth. The background to the problem shows that many companies face challenges in achieving optimal team performance and sustainable growth. Although various leadership models have been implemented, there is a gap in the literature exploring the specific strategies used by entrepreneurial leaders to overcome these challenges. The observed phenomenon shows that leaders with an entrepreneurial orientation tend to be more adaptive and innovative in facing market changes. The importance of this research lies in its in-depth qualitative approach to understanding the dynamics of entrepreneurial leadership. The method used involves in-depth interviews with business leaders who have proven success in improving team performance and driving business growth. The data collected was analyzed using a thematic approach to identify the main strategies implemented by these leaders. The research results show that entrepreneurial leaders use various strategies such as team empowerment, measured risk taking, and continuous innovation to improve team performance. In addition, they also emphasized the importance of a clear vision and effective communication to encourage team spirit and collaboration. Discussion of the results shows that these strategies not only improved team performance but also contributed to significant business growth. Thus, entrepreneurial leadership plays an important role in overcoming the challenges of team performance and business growth. This study provides valuable insights for business leaders and researchers into how entrepreneurial leadership strategies can be implemented effectively to achieve organizational goals.
The Influence of Organizational Culture on Employee Performance at CV. Putra Lingga Jaya Sumedang Herdiana, Agung; Sumiati, Ai; Yuniardanni, Annisya; Setiawati, Tita; Az Zahra, Syifa Aliefya
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The essence of the problem in this research is the low performance of employees, in which there are still employees who feel less satisfied at work causing a lack of understanding and good implementation of organizational culture at CV. Putra Lingga Jaya Sumedang which is a company in the furniture industry. The purpose of this research is to find out how much influence organizational culture has on employee performance. The method used in this research is a quantitative research method with a total of 31 respondents. The sampling technique was carried out using saturated sampling. The results of the research show that the value for the organizational culture variable obtained a score of 1,297 in the good category, while the assessment for the employee performance variable obtained a score of 1,286 in the good category. The results of simple linear regression obtained Y = 10.029 + 0.752X and the t test results tcount > ttable amounting to 9.062 > 2.045 with a significance value of 0.000 < 0.05. The relationship between organizational culture and employee performance is 0.860 at a very strong level. organizational culture on employee performance obtained a value of 73.9 while the remaining 26.1% was influenced by other factors not discussed in this research. The conclusion is that organizational culture and employee performance at CV. Putra Lingga Jaya Sumedang has been running well and according to expectations, so that organizational culture has a significant influence on employee performance
Menciptakan Keputusan Pembelian Yang Dipengaruhi Harga Dan Promosi Pada Razz Food Pelaku UMKM Aneka Bumbu Ayam Di Bandung Erlangga, Heri; Setiawati, Tita; Riani, Dini; Riadi, Farid; Hindarsah, Ida
Jurnal Tadbir Peradaban Vol. 4 No. 1 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i1.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian pada Razz Food Pelaku UMKM Aneka Bumbu Ayam di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini harga berpengaruh signifikan terhadap keputusan pembelian sebesar 45,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,888 > 1,986). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 39,2%, uji hipotesis diperoleh t hitung > t tabel atau (7,790 > 1,986). Harga dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 7,323 + 0,451X1 + 0,367X2. Kontribusi pengaruh sebesar 57,7%, uji hipotesis diperoleh F hitung > F tabel atau (63,319 > 2,700).
Rancang Bangun Sistem Informasi Pendapatan Atas Jasa Penyewaan Dekorasi Wedding Pada Rayainaja Decoration Setiawati, Tita; Istigfarin, Rahmi
JAIS - Journal of Accounting Information System Vol. 3 No. 1 (2023): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jais.v3i1.2334

Abstract

Sistem informasi akuntansi adalah sistem informasi fungsional dan mendasari sistem informasi fungsional lainnya seperti informasi keuangan, sistem informasi lainnya memerlukan data keuangan dari sistem akuntansi. Di zaman perkembangan sekarang ini, seiring teknologi yang semakin maju, banyak orang, organisasi, dan bisnis menggunakan teknologi untuk aktivitas sehari-hari. Berbagai bidang kehidupan juga banyak yang menggunakan teknologi untuk mendukung aktivitasnya. Instansi atau perusahaan yang maju dan berkembang membutuhkan sistem informasi yang akurat, cepat dan akurat untuk melayani kegiatan pengelolaan usahanya. Metode pengumpulan data yang digunakan adalah wawancara, observasi dan penelitian dokumen. Maka setelah melakukan penelitian, penulis mencoba meneliti, merancang dan mengembangkan sistem informasi pendapatan sewa dekorasi pernikahan di Rayainaja Decorations, sebuah perusahaan yang bergerak di bidang sewa dekorasi. Rayainaja Décoration merupakan perusahaan jasa yang proses pengelolaan datanya masih menggunakan sistem manual dan non komputerisasi, namun Rayainaja Décoration membutuhkan sistem atau teknologi yang dapat mempermudah dan mengurangi kesalahan dalam pengerjaannya. Dengan adanya pembaharuan sistem informasi ini dapat menjadi solusi yang baik untuk membantu menyelesaikan permasalahan yang ada di Dekorasi Rayainaja, sehingga proses pendataan menjadi efisien dan efektif.
Adaptive Strategies in Entrepreneurial Ventures: Navigating Uncertainty and Market Dynamics at MSMe Heri Erlangga; Tita Setiawati; Farid Riadi; Ida Hindarsah; Dini Riani
Astina: Jurnal Ekonomi Utama Vol 3 No 1 (2024): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v3i1.169

Abstract

This study explores the critical role of adaptive strategies in maintaining the growth and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in dynamic market environments. MSMEs significantly contribute to employment creation, innovation, and overall economic development but face unique challenges such as limited resources, market access, and vulnerability to market changes. Adaptive strategies like product diversification, digital transformation, and strategic partnerships have been found effective in enhancing MSME performance. Product diversification allows MSMEs to enter new market segments and reduce dependence on a single product line, while digital transformation improves operational efficiency and market reach. Strategic partnerships provide access to previously unavailable resources like technology and distribution networks. However, the implementation of these strategies is often hampered by financial constraints, lack of technological knowledge, and resistance to change. The study also highlights the importance of continuous learning and innovation for MSMEs to stay competitive. Continuous learning updates the knowledge and skills of MSMEs in line with industry developments, while innovation enables the development of new products or services that meet changing market needs. Case studies presented in the research demonstrate successful adoption of adaptive strategies by MSMEs to address challenges and leverage market opportunities. The findings offer practical insights for MSME owners, policymakers, and academics on the importance of adaptive strategies in navigating market uncertainties and achieving sustainable growth. The study also provides recommendations for supporting MSMEs in adopting adaptive strategies through initiatives such as training programs, digital transformation funding, and strategic partnership schemes.
REKONSTRUKSI MODEL AMBIDEXTROUS LEADERSHIP DAN ORGANIZATIONAL AGILITY PADA UMKM DI ERA TRANSFORMASI DIGITAL Yusuf Arifin; Tita Setiawati; Wandy Zulkarnaen; Tetty Sufianty Zafar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7601

Abstract

Transformasi digital telah meningkatkan kompleksitas dan dinamika lingkungan bisnis, sehingga menuntut organisasi, khususnya Usaha Mikro, Kecil, dan Menengah (UMKM), untuk memiliki kemampuan adaptasi yang tinggi melalui organizational agility. Penelitian ini bertujuan untuk merekonstruksi model konseptual hubungan antara ambidextrous leadership dan organizational agility dengan mengintegrasikan peran variabel mediasi dan moderasi dalam konteks UMKM. Pendekatan yang digunakan adalah Systematic Literature Review (SLR) berbasis PRISMA terhadap 32 artikel terindeks Scopus yang dipilih dari 124 artikel yang relevan. Hasil analisis menunjukkan bahwa pengaruh ambidextrous leadership terhadap organizational agility bersifat tidak langsung dan dari hasil rokontruksi model pengaruh kedua variabel tersebut dapat dimediasi oleh innovation capability sebagai mekanisme utama yang mentransformasikan eksplorasi dan eksploitasi menjadi respons adaptif organisasi. Selain itu, digital orientation dan environmental dynamism dapat diperankan sebagai variabel moderasi yang memperkuat hubungan tersebut. Temuan penelitian ini menghasilkan model konseptual integratif berbasis mechanism-based explanation yang tidak hanya memperkaya literatur kepemimpinan dan agility, tetapi juga memberikan kontribusi kontekstual pada UMKM di era transformasi digital.
The Role of Entrepreneur Characteristics and Entrepreneur Motivation has a significant effect on SMEs' Business Performance During Digital Era Heri Erlangga; Yanti Purwanti; Tita Setiawati; Ida Hindarsah; Farid Riadi
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.946 KB) | DOI: 10.29099/ijair.v6i1.333

Abstract

The purpose of this study was to analyze the relationship between Entrepreneur Characteristics and Business Performance variables, the relationship between entrepreneurial motivation variables and MSME business performance. In this study using quantitative methods. This is because the research data is in the form of numbers and analysis uses statistics, in collecting data using research instruments, data analysis is quantitative, with the aim of testing the established hypothesis, is experimental/survey, if the problem is clear. This type of research uses associative research. serves to explain, predict and control a symptom. This method is used to answer the formulation of the problem, namely knowing the effect of entrepreneurial characteristics and motivation on SMEs business performance. In this study, researchers used a questionnaire data collection technique (questionnaire). Questionnaire is a data collection technique which is done by giving a set of questions or written statements to respondents to answer. The statement questionnaire in this study was measured using a Likert 5 scale. The data analysis of this study used the smartPLS 4.0 software (Purwanto et al., 2020) and the data was obtained through the distribution of online questionnaires with social media to 300 respondents who were selected using a simple random sampling method. Based on the results of data processing and analysis that has been done, the conclusions of this study are: 1. Entrepreneurial Characteristics Affect Business Performance. In this case the characteristics of entrepreneurs are very good. Entrepreneurial characteristics can be seen from the spirit of work and hard work to realize desires. 2. Entrepreneur motivation influences business performance. In this case the motivation of entrepreneurs is very high. Entrepreneur motivation can be seen from being an entrepreneur because he has a desire to be rich. The business performance variable is also very high. This is evident from my business has the ability to compete.
The Effect of Experiential Marketing on Perceived Service Value and Implications on Customer Loyalty Tita Setiawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3887

Abstract

Experiential marketing has emerged as a powerful strategy to foster emotional and sensory engagement between consumers and brands. This study investigates the direct impact of experiential marketing on customer loyalty and examines the mediating role of perceived service value in the context of restaurants and cafés in Bandung, Indonesia, a city known for its rapidly growing food and beverage industry. Drawing on data collected from 200 valid questionnaires, this research employs a quantitative explanatory design and utilizes Structural Equation Modeling (SEM) with AMOS software to analyze the relationships among variables. The results indicate that experiential marketing significantly enhances both perceived service value and customer loyalty. Moreover, perceived service value is found to mediate the relationship between experiential marketing and customer loyalty partially. These findings highlight the importance of designing immersive and emotionally engaging experiences not only to satisfy but also to retain customers in the competitive hospitality sector. By integrating experiential marketing strategies that elevate perceived value, restaurant and café businesses can strengthen long-term customer relationships. This study contributes to both academic literature and managerial practice by offering empirical evidence on the mechanisms through which experiential marketing influences loyalty in an emerging market setting.
Pengaruh Pemasaran Berbasis Pengalaman terhadap Nilai Pelayanan serta Implikasinya terhadap Loyalitas Pelanggan: Survei pada Pengunjung Cafe & Resto di Kota Bandung Tita Setiawati
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 2 (2026): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i2.2702

Abstract

This study aims to determine and analyze the effect of pemasaran berbasis pengalaman on service value and its implications on customer loyalty Cafe & Resto in Bandung. The results of this study are expected to be useful input for the Cafe & Resto management in Bandung City in analyzing the problems faced by the restaurant, especially in managing policies regarding pemasaran berbasis pengalaman, its effect on service value and customer loyalty so that it can retain visitors who have come.The research method used is descriptive analysis and verification. The data collection used is an interview using a questionnaire accompanied by observation and literature techniques, the sampling technique is using consecutive sampling. Data collection in the field will be carried out in 2022. The data analysis technique uses Path Analysis.The results showed that in general, pemasaran berbasis pengalaman was included in the fairly good category as well as the value of service while customer loyalty was less loyal. Pemasaran berbasis pengalaman has an effect on the value of service and customer loyalty, as well as the value of service and has an effect on customer loyalty.
Integrated marketing strategy for insured outpatient care at a municipal hospital Leonardo Jaya Setiadi Tanumiharja; H. Undang Juju Juju; Tita Setiawati
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7390

Abstract

Background: Evidence is limited on how municipal hospital management can integrate National Health Insurance demand signals, stakeholder experience, the services marketing mix, digital marketing, and resource constraints into strategic planning for outpatient services. JKN-financed outpatient encounters decreased from 12,324 in 2021 to 11,364 in 2022 (?960; ?7.79%), although total outpatient encounters increased from 18,760 to 19,445; counts represent encounters rather than unique patients. Objective: To develop an evidence-linked marketing strategy for JKN outpatient services at a municipal hospital. Methods: This qualitative single-case study integrated hospital documents, 2020–2022 administrative data, interviews, observations, and a focus group using a framework matrix, the seven-part services marketing mix, and weighted SWOT/TOWS analysis. The sample comprised 15 unique participants: three managers and 12 adult JKN outpatients. Results: Accreditation, competent personnel, location, and JKN eligibility were strategic assets. Referral complexity, restricted hours, parking, registration, pharmacy flow, fragmented information systems, and limited digital communication constrained access. Findings supported positioning based on dependable, inclusive care; phased service, referral, and digital initiatives are author-generated proposals requiring prospective evaluation. Conclusion: The study contributes an integrated planning framework but cannot attribute the observed decline to marketing. Future multicentre longitudinal studies should evaluate clinic-level demand, patient experience, waiting times, reimbursement, and incremental costs
Co-Authors Abhiseka, Bima Az Zahra, Syifa Aliefya Erlangga, Heri H. Undang Juju Juju Herdiana, Agung Hindarsah, Ida Ida Hindarsah Irpandi, Irpandi Istigfarin, Rahmi Leonardo Jaya Setiadi Tanumiharja Nazilah, Siti Riadi, Farid Riadi, Farid Riani, Dini Sa’diyah, Halimatus Sumiati, Ai Tetty Sufianty Zafar Wiwin Wiwin, Wiwin Yanti Purwanti Yuniardanni, Annisya Yusuf Arifin Zulkarnaen, Wandy