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All Journal Agora Media Mahardhika Jurnal Abdi Masyarakat Indonesia Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Peka: Jurnal Pengabdian Kepada Masyarakat Journal Community Service Consortium Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Keuangan dan Bisnis Global Economic, Social, and Development Review (GESDR)
Aldo Hardi Sancoko
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya Mettan, Santho Vlennery; Sancoko, Aldo Hardi
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.809 KB) | DOI: 10.32524/jkb.v19i2.296

Abstract

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.
Internal Drive and External Support: Shaping High Schoolers' Entrepreneurial Intentions. Mettan, Santho Vlennery; Sancoko, Aldo Hardi
Global Economic, Social, and Development Review Vol. 29 No. 2 (2025): Global Economic, Social, and Development Review (GESDR)
Publisher : Economics Departement, Faculty of Business and Economics, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/gesdr.v29i2.7940

Abstract

Indonesia's population, estimated at 282 million in 2024, presents significant entrepreneurial potential, yet the nation faces a high unemployment rate (8.5%) among high school graduates. To address this, the government launched the National Entrepreneurship Movement (GKN) and incorporated entrepreneurship education into the 2013 Curriculum. Beyond policy, parental influence, student self-belief (Locus of Control), and drive (Need for Achievement) are crucial psychological factors. This study uniquely integrates internal factors (Locus of Control, Need for Achievement) and external influences (Role of School, Role of Parents) to explain high school students’ entrepreneurial intentions in Indonesia a combination rarely examined empirically. The novelty lies in this unified model of psychological and contextual motivators. Using a quantitative survey with 103 respondents selected through purposive sampling, data were analyzed using multiple linear regression (IBM SPSS 26). The findings reveal that Locus of Control, Role of School, and Role of Parents significantly and positively influence entrepreneurial intention; Need for Achievement does not. This study contributes to the Theory of Planned Behavior (TPB) by emphasizing both contextual and psychological antecedents. Practically, the results provide strategic insights for schools and families to enhance Indonesia’s youth entrepreneurship ecosystem and long-term economic resilience.
Co-Authors Agatha Liney Simamora Alpi Mawasti Andy Pratama Sulistyo Deatri Arumsari Agung Dirgantara Dahana Mokoginta Diyah Tulipa Erwita, Monica Adjeng Gesti Memarista Kristyanto, Visi Saujaningati Lasmono, Sandi Lenandi Soetrisno Lucia Hendriat Lydia Ari Widyarini Mettan, Santho Vlennery Natalia Kristina Santho Vlennery Mettan Veronika Rahmawati