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All Journal Agora Media Mahardhika Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Abdi Masyarakat Indonesia Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Peka: Jurnal Pengabdian Kepada Masyarakat Journal Community Service Consortium Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Keuangan dan Bisnis
Aldo Hardi Sancoko
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya Mettan, Santho Vlennery; Sancoko, Aldo Hardi
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.809 KB) | DOI: 10.32524/jkb.v19i2.296

Abstract

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.
Empowering local communities in Ngrambe Village through service learning and entrepreneurship Agung, Deatri Arumsari; Memarista, Gesti; Sulindra, Eric; Sancoko, Aldo Hardi; Budiharseno, Rianmahardhika Sahid
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 11 No. 1 (2026): February 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v11i1.16295

Abstract

The CED Program of Universitas Katolik Widya Mandala Surabaya aimed to empower small businesses in Ngrambe through service-learning and social entrepreneurship to address local socio-economic challenges. The program integrates academic knowledge with practical experience to promote sustainable development, community collaboration, and rural economic resilience. Using a structured methodology, participants improved their business operations by focusing on social media management and product development. The program supported 13 small businesses with 54 facilitators (9 lecturers and 36 students) from 4 institutions, which included international participants from 6 different countries. A preliminary survey identified the needs of local businesses, followed by planning and the implementation of service-learning projects. The program's impact was evaluated through targeted questionnaires. Small businesses in Ngrambe, Ngawi, benefited significantly from enhanced product packaging, creative digital marketing strategies, and business training, resulting in increased consumer interest and expanded online market reach. Meanwhile, participating students gained hands-on experience in business management and social entrepreneurship, while developing professional skills, cross-cultural collaboration, and social awareness. This collaborative initiative strengthened local businesses, fostered sustainable growth, and positively influenced the local economy and community dynamics.
Co-Authors Agatha Liney Simamora Alpi Mawasti Andy Pratama Sulistyo Budiharseno, Rianmahardhika Sahid Deatri Arumsari Agung Dirgantara Dahana Mokoginta Diyah Tulipa Eric Sulindra Erwita, Monica Adjeng Gesti Memarista Gesti Memarista Kristyanto, Visi Saujaningati Lasmono, Sandi Lenandi Soetrisno Lucia Hendriat Lydia Ari Widyarini Mettan, Santho Vlennery Natalia Kristina Santho Vlennery Mettan Veronika Rahmawati