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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi eDimensi Arsitektur Petra PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) Jurnal Seni Nasional Cikini VCD (Journal of Visual Communication Design) Gestalt : Jurnal Desain Komunikasi Visual Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Pengabdian Seni calaccitra: jurnal film dan televisi Jurnal Desain Komunikasi Visual Nirmana Jurnal Global Ilmiah Jurnal Bahasa Rupa Pengabdian Seni Jurnal Bahasa Rupa Jurnal Desain
William Sanjaya
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Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Visual Effects Analysis in Building Messages Through Sequence in Anti-Hero Music Video Sanjaya, William
VCD: Journal of Visual Communication Design Vol. 10 No. 1 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i1.4986

Abstract

 Visual effects are image manipulation and the creation of illusions from shooting that lead the audience to see the illusion of reality in the scenes. Visual effects can dramatize scenes so that messages can be conveyed to the audience. Thus, visual effects that are created in the right context could enhance the overall story. "AntiHero" is a music video that tells a story about nightmares and disturbances in the mind that change situations in real life. As a director and songwriter, taylor swift used visual effects to dramatize the scene through narrative point, so that messages of song's lyric could be conveyed to the audience. This study was conducted to discuss the application of visual effects in building messages through the story stage in the music video "Anti-Hero". This research used qualitative method with purposive sampling approach. The theory used is the theory of visual effects proposed by Eran Dinur. The study was conducted by describing the sequence, song lyrics, and types of visual effects applied from director and songwriter's point of view. From the results of the study, it can be concluded that there is an application of visual effects in the form of morphing, cloning, and giant effects that occur throughout the music video. The application of morphing shows the unreal world and wounds experienced by Taylor at the beginning of the story. The clone effect shows the different nature or "anti-hero" of Taylor Swift. The giant effect shows a different nature in size, making Taylor isolated from those around her. Taylor Swift, as both director and songwriter, utilized visual effects to convey profound messages from the lyric of her song through the narrative of each scene. Swift’s storytelling prowess extends beyond mere narrative planning, as she skillfully integrates various visual effects to enhance the impact of her lyrics. By employing diverse characters, both “good” and “bad Taylor”, with distinct characteristics within her surreal world, Taylor elevates her storytelling to new heights. The seamless integration of visual effects throughout the sequences ensures that the song’s lyrics are effectively conveyed, creating a cohesive and immersive experience for the audience.
Analisis pesan perjuangan dalam membuktikan kebenaran melalui sequence film Rebel Ridge (2024) Sanjaya, William; Thamrin, Hendi; Chaysalina, Inne; Sukarno, Ferry Agustian
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.21

Abstract

Penelitian ini membahas tentang pemanfaatan sequence dalam membantu penyampaian pesan perjuangan dalam membuktikan kebenaran di film Rebel Ridge (2024). Metode penelitian yang digunakan adalah kualitatif deskriptif dengan penjabaran deskripsi terhadap objek penelitian yang diteliti. Objek penelitian yang diteliti adalah film Rebel Ridge (2024), sedangkan teori yang digunakan adalah teori struktur cerita yang dikemukakan oleh Syd Field, Robert Mckee dan Salman Aristo. Pembahasan dilakukan dengan melakukan penjabaran struktur cerita yang meliputi babak, sequence, dan adegan yang digunakan sebagai acuan referensi sequence. Selanjutnya, dilakukan penjabaran pesan melalui sequence film Rebel Ridge (2024). Dari penelitian yang telah dilakukan, disimpulkan bahwa terdapat sequence 1-2 yang menunjukkan pesan perjuangan seseorang untuk terus memegang prinsip kebenaran walaupun ditentang oleh orang yang berkuasa. Sequence 3 menunjukkan waktu tenang yang perlu digunakan untuk mempertimbangkan keputusan yang diambil dalam menghadapi masalah. Sequence ke 4-6 menunjukkan tentang respon dan sikap seseorang untuk terus kuat ketika menghadapi masalah. Sequence ke-7 memberikan pesan untuk terus percaya terhadap jalan keluar pada masalah yang dihadapi, sedangkan sequence ke-8 menunjukkan bahwa usaha tidak mengkhianati hasil. Dengan adanya penyusunan sequence cerita pada film Rebel Ridge (2024), pesan perjuangan seseorang dalam membuktikan kebenaran mampu diterima dengan efisien oleh penonton.
Co-Authors Bambang Budi Siswanto Chaysalina, Inne Eko Prasetyo, Martinus Gabriella, Joanna Hendi Thamrin Kaparang, Martinus Eko Prasetyo Marian, Hannalayne Prasetyo, Martinus Eko Sukarno, Ferry Agustian Thamrin, Hendi