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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJEBD (International Journal Of Entrepreneurship And Business Development) JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURNAL LENTERA BISNIS Manajemen : Jurnal Ekonomi Jurnal Politik dan Pemerintahan Daerah
Cecep Safa’atul Barkah
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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STRATEGI RETENSI PELANGGAN MELALUI CUSTOMER-TIER PROGRAMS Nanda Eka Fitriani; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022): JIEB
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.7202

Abstract

This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. In formulating the strategy, various analyses such as internal-based resources, VRIN framework, identification of Sustainable Competitive Advantage (SCA), and TOWS analysis are carried out. From the various analyses, a customer-tier strategy is formulated in the form of membership that is expected to solve the problems of Nunu Leather.
Co-Authors Alya Hana Pramonoputri Amalia Maretta Fadhila Aria Dimas Pramudya Arianis Chan Christin Dwi Putri Septian Fadiyah Zahra Faradiba Sabina Erdian Firda Deviyana Rizki Iwan Sukoco Jihan Hanifah Sony Lina Auliana Lucky Taufik Sutrisno Nahda Ratu Aulia Nanda Eka Fitriani Nenden Kostini Nurillah Jamil Achmawati Novel Pratami Wulan Tresna, Pratami Wulan Raharjo, Vania Sekarayodya Salsa Nurpadilah Tetty Herawaty