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Journal : Masyarakat Berdaya dan Inovasi

Capacity Building Pedagang Pasar Kolombo Sleman Menggunakan Aplikasi Edukasi Hybrid Sepasar Santosa, Awan; Tri harsini Wahyuningsih; Sumiyarsih; Sri handayani
Masyarakat Berdaya dan Inovasi Vol. 4 No. 2 (2023)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/mayadani.v4i2.144

Abstract

Kolombo Market is the one of the traditional market in Sleman, Yogyakarta.. Kolombo Market is one of the markets affected by the online market. Based on these problems, the solution is the Sepasar application as a Hybrid Education and Online Marketing media. Sepasar as a solution to the problems faced by providing online courses according to the needs of Kolombo market traders . The Sepasar application also helps increase sales for Kolombo Market Merchants by promoting products, events, and services. Expected output targets from the joint community empowerment program Sepasar is existence enhancement knowledge, skills , HR and organizational capacity, as well as digital literacy of Kolombo market traders in using various digital media that help them in marketing, finance and organizational management .
Pengembangan kapasitas manajemen bisnis pedagang melalui edukasi hybrid sekolah pasar Srigading Sumiyarsih, Sumiyarsih; Wahyuningsih, Tri Harsini; Santosa, Awan; Dwiarti, Rina
Masyarakat Berdaya dan Inovasi Vol. 5 No. 2 (2024)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/mayadani.v5i2.210

Abstract

Sekolah Pasar (Sepasar) Srigading bertujuan untuk meningkatkan kapasitas manajemen bisnis pedagang Pasar Srigading, Kabupaten Bantul. Program edukasi Sepasar Srigading diselenggarakan menggunakan metode hybrid, baik secara offline dan online dengan materi sesuai kebutuhan dan permasalahan yang dihadapi pedagang pasar. Program juga dijalankan melalui pendampingan pedagang dengan sistem insentif bagi peserta aktif berupa pembuatan apron dan logo usaha pedagang pasar. Sepasar Srigading sudah dijalankan selama dua bulan melalui empat kali kelas offline di pasar dan enam kali kelas online melalui video di aplikasi Sepasar. Sepasar Srigading sudah bermanfaat dalam meningkatkan pengetahuan, keterampilan, motivasi belajar, serta literasi digital para pedagang pasar Srigading. Sepasar Srigading sudah dapat meningkatkan kapasitas manajemen bisnis pedagang, khususnya dalam penggunaan media digital dalam pemasaran, keuangan dan pengelolaan organisasi/koperasi pasar.