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All Journal Jurnal Komunikasi Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Politik dan Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Community Development Journal: Jurnal Pengabdian Masyarakat Pasundan International of Community Services Journal (PICS-J) Jurnal Pengabdian Masyarakat Formosa (JPMF) Safari : Jurnal Pengabdian Masyarakat Indonesia Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Hukum dan Sosial Politik Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Research Horizon Jurnal Pengabdian Masyarakat Nian Tana Sosial : Jurnal Ilmiah Pendidikan IPS Wissen: Jurnal Ilmu Sosial dan Humaniora Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Almadina Rakmaniar
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Enhancing Brand Awareness in TikTok: The Impact of Marketing Communication on Social Media Platforms Segarwati, Yulia; Rakhmaniar, Almadina; Azka, Zahrah; Gunawan, Iwan; Jamaludin, Maun
Research Horizon Vol. 3 No. 5 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.5.2023.168

Abstract

Market orientation is crucial for companies in the face of global competition and evolving customer demands, as companies realize the need for continuous adaptation. This research delves into the influence of "Bittersweet by Najla's" marketing communication on the TikTok social media platform on brand awareness. Using a quantitative approach, data was collected through surveys from a sample of 327 individuals among the 4.2 million followers of "Bittersweet by Najla" on TikTok, specifically in the city of Bandung. The results validate four hypotheses, affirming that Product, Price, Place, and Promotion significantly affect Brand Awareness. Promotion is found to exert the most substantial influence on brand awareness, highlighting its pivotal role in enhancing brand recognition. These findings underscore the importance of effective marketing communication on social media platforms and carry implications for businesses seeking to elevate their brand awareness in a competitive digital landscape.
Eksplorasi Pengaruh Kecemasan Sosial Terhadap Gaya Komunikasi Pada Mahasiswa: Pendekatan Grounded Theory Almadina Rakhmaniar
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.1119

Abstract

This study explored the impact of social anxiety on communication styles, academic and social performance, as well as strategies used to cope with this condition. The main findings show that social anxiety correlates with a tendency towards a passive communication style and the use of avoidance strategies. Individuals with social anxiety tend to avoid active participation in group discussions and opt for silence, which is influenced by feelings of inadequacy and fear of negative evaluation. Avoidance strategies, such as avoiding public communication situations, are used as coping mechanisms to reduce perceived anxiety. Social anxiety also had a significant impact on academic and social participation. Study participants reported decreased academic participation, such as fear of asking questions or participating in class discussions, which affected understanding of subject matter and academic performance. In addition, social anxiety often leads to social isolation, exacerbating loneliness and anxiety levels. Strategies used to cope with social anxiety include seeking social support from friends and family. This emotional support was shown to help individuals feel more comfortable and safe in social situations, reduce stress and These findings emphasize the importance of social support and interventions that promote social interaction to improve mental well-being and reduce the negative impact of social anxiety.
Komunikasi Terapeutik Pada Pasien Dengan Gangguan Mental: Studi Kualitatif Pada Psikoterapis Almadina Rakhmaniar
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i2.1120

Abstract

Therapeutic communication plays an important role in the interaction between psychotherapists and patients with mental disorders. An in-depth understanding of effective communication strategies can improve the quality of therapy and treatment outcomes. This study aimed to explore the communication techniques and approaches used by psychotherapists in treating patients with mental disorders.This study used a qualitative approach with a case study method. Data were collected through in-depth interviews with 10 psychotherapists practicing in Bandung City. Data were analyzed using thematic analysis techniques to identify key themes related to effective therapeutic communication strategies. The results revealed several key themes in therapeutic communication, including: (1) The use of empathy and emotional validation to build a relationship of trust; (2) The application of nonverbal communication techniques, such as eye contact and supportive body language; (3) The adaptation of language and terminology according to the patient's condition and needs; (4) A collaborative approach in setting therapy goals and action plans; and (5) The importance of openness and transparency in communication to increase patient involvement in the therapy process. The study concluded that effective therapeutic communication requires a combination of empathy, appropriate nonverbal communication techniques, language adaptation, collaborative approach and openness. Psychotherapists who successfully implement these strategies can create a supportive therapeutic environment and improve the effectiveness of treatment for patients with mental disorders. These findings provide important insights for psychotherapy practice and professional training in the mental health field.
Dinamika Komunikasi Nonverbal Dalam Interaksi Sosial Di Lingkungan Kerja: Studi Kasus Pada Perusahaan Startup Almadina Rakhmaniar
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.1121

Abstract

This study aims to examine the patterns and impacts of nonverbal communication in social interactions in startup companies. The empirical findings of this study reveal some dominant nonverbal communication patterns as well as the significant impact of these patterns on team dynamics. The study also explores the influence of the unique characteristics of startup companies on the way nonverbal communication is conducted and received. The study found that in daily interactions in startup companies, several forms of nonverbal communication are used predominantly, Friendly and open facial expressions are used very frequently, Consistent but not too intense eye contact is the norm. This shows attention and trust between coworkers, but prolonged eye contact is avoided to keep the existing hierarchy in balance. Hand gestures are often used to clarify and emphasize key points during discussions and presentations. These gestures help convey messages more effectively and ensure better understanding among team members. Flexible and less formal use of space is a hallmark of startup companies. Many interactions take place in open spaces and shared work areas, which encourage collaboration and informal communication. Positive nonverbal communication patterns, such as consistent eye contact and supportive facial expressions, contribute to a high level of trust among team members. This trust strengthens collaboration and teamwork, which is essential in a startup environment that often requires close teamwork. found in brainstorming sessions and creative discussions, reflecting a dynamic and innovative work culture.
Persepsi Komunikasi Dalam Keluarga Dengan Anak Berkebutuhan Khusus: Studi Fenomenologi Almadina Rakhmaniar
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.1122

Abstract

Research on communication in families with children with special needs explores the complexity of communication dynamics in such families, emphasizing the importance of understanding how parents and other family members interpret and adapt their communication styles to interact effectively with children. The study also explains the barriers faced by families in accessing rehabilitation services for children with special needs, highlighting systemic discrimination, socioeconomic factors, and health beliefs as major barriers
Analisis Naratif tentang Pengalaman Komunikasi Interpersonal pada Pasangan Muda Almadina Rakhmaniar
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 1 (2023): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i1.3719

Abstract

This study examines the importance of open and honest communication in personal and professional relationships and its impact on group dynamics, team effectiveness, and individual well-being. Through literature review and empirical analysis, it was found that openness in sharing feelings, thoughts, and concerns is key in maintaining healthy and harmonious relationships. Couples who regularly discuss important issues report higher levels of satisfaction in their relationships. Active listening, where full attention is given without distraction, also increases understanding and emotional closeness between couples. However, the study also identified communication challenges such as misunderstandings and conflicts that often trigger disputes, especially among young couples who face difficulties in conveying messages clearly and understanding emotional context. Emotion management during conflict is a major challenge, as many couples find it difficult to remain calm and rational in situations that trigger negative emotions. overcome this challenge, strategies such as using humor and spending quality time together have proven effective. Humor can ease tension and improve mood after conflict, while quality time without technological distractions strengthens bonding and communication. The influence of technology in couples' communication is also reviewed, with an emphasis on the importance of setting boundaries for technology use to avoid misunderstandings and loss of emotional nuance. Social support from family and friends was found to play an important role in helping couples overcome conflict and strengthen their relationship. Couples who had a strong support network felt more confident and optimistic about the future of their relationship. In addition, the evolution of communication in relationships suggests that couples learn to communicate more effectively and efficiently over time, with improved communication skills such as empathy, emotion management, and constructive problem solving.
Peran Emosi dalam Komunikasi Antarbudaya : Study Etnografi pada Komunitas Multikultur Almadina Rakhmaniar
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 2 (2023): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i2.3720

Abstract

This research explores the role of emotions in intercultural communication through an ethnographic study of a multicultural community. Findings show significant variations in patterns of emotional expression across different ethnic groups and cultures, where cultural norms play an important role. Emotions such as joy, anger and disappointment are expressed differently based on cultural background, with examples such as East Asian holistic approaches compared to North American individual focus. Emotion regulation strategies also vary, influenced by the situation, individual disposition and cultural adaptations. Cultural values, norms and beliefs impact emotional experiences, with the interaction of gender and culture shaping the perception and expression of emotions. Emotions play a key role in the dynamics of intercultural interactions, influencing relationship formation and the potential for conflict. Practical implications emphasize the importance of culturally sensitive communication for effective diversity management in organizations, improving team efficiency, and supporting organizational change. The research contributes theoretically by offering insights into the complexity of emotional processes in culturally diverse environments, enriching intercultural communication theory and the psychology of emotion. These results confirm the importance of an in-depth understanding of cultural diversity in emotions to promote more harmonious and effective interactions in multicultural environments.
Pemaknaan Pesan Dalam Komunikasi Digital : Studi Hermeneutik Pada Pengguna Media Sosial Almadina Rakhmaniar
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.3724

Abstract

This research explores the meaning of messages in digital communication on social media through a hermeneutic approach. The findings show that message interpretation is strongly influenced by users' personal and social contexts, including cultural backgrounds, life experiences, and individual values. Algorithms that personalize content create 'filter bubbles' that narrow views and reinforce biases, while homogeneous online communities reinforce the meaning of certain messages in 'echo chambers'. Intercultural digital communication often suffers from misunderstandings due to differences in cultural norms and context, but users who frequently interact with other cultures show better adaptation. Emotion and empathy in digital communication often lack depth, with anonymity increasing negative behaviors such as cyberbullying. Social media enables the construction of digital identities and personal narratives that influence the meaning of messages. The implications of this research highlight the importance of digital literacy education, the development of fair algorithms, programs that support intercultural communication, and policies to address cyberbullying. This hermeneutic approach provides important insights for creating a more inclusive, empathetic and effective social media environment.
Peran Komunikasi Interpersonal dalam Meningkatkan Loyalitas Pelanggan: Studi Kuantitatif pada Industri Retail Almadina Rakhmaniar
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3774

Abstract

This study aims to examine the role of interpersonal communication in increasing customer loyalty in the retail industry. The research method used is quantitative with data collection through questionnaires involving 100 respondents. The validity test results show that all research items are valid with a significance value of 0.000 <0.05. The reliability test resulted in a Cronbach's Alpha value of 0.768 which is greater than 0.700, so the instrument is declared reliable. The F test results show a calculated F value of 28.884, indicating that overall, the interpersonal communication quality variables have a significant influence on customer loyalty. The t test reveals that each independent variable has a calculated t value greater than the t table, indicating a significant effect of each variable on the dependent variable. The coefficient of determination (R Square) of 0.373 indicates that 37.3% of the variation in customer loyalty can be explained by the quality of interpersonal communication. The conclusion of this study is that interpersonal communication has a significant and positive influence on customer loyalty in the retail industry. This finding underscores the importance of effective interpersonal communication strategies in increasing customer loyalty. The results of this study can serve as a basis for developing better communication strategies in an effort to increase customer loyalty in the retail industry.
Hate Speech Through Identity Politics On Social Media Ahead Of The 2024 Presidential Election Bajari, Atwar; Suryana, Asep; Wahyudin, Uud; Mulyana, Slamet; Rakhmaniar, Almadina
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.25836

Abstract

The debate surrounding the 2024 General Election in the virtual space, such as social media, has led netizens to exchange hate speech and heavy criticism regarding their respective support. Two groups have emerged: government supporters highlighting the successes of President Joko Widodo and those shifting their support to Anies Baswedan after Prabowo joined the government. Over time, this phenomenon has led to the proliferation of hate speech based on identities such as religion, ethnicity, and fanatical groups, potentially dividing public opinion. This study aims to explain the emergence of hate speech and the forms of hate speech based on identity politics leading up to the 2024 General Election. This study employs virtual ethnographic analysis (Virtual Ethnography) to observe tweets or statuses on selected accounts and the comments that arise from those tweets. The objects of analysis are the trends of words and phrases and the content within observed sentences or paragraphs. The research findings have been presented in the form of tabulation and categorization. The results show that comments and statuses containing hate speech always create bidirectional and multi-directional communication models among users. Hate speech often uses phrases and keywords that lead to insults, malicious accusations, curses, and accusing the opposing party of being stupid and evil. Based on this study, social media users must realize that the presidential campaign is a time to have different choices but remain aware of the same nation. Users need to develop an awareness of social media ethics. Enforcing rules against those who spread hate speech is key for every actor involved.
Co-Authors Ahmad Fahrul Asep Suryana Atwar Bajari Azka, Zahrah Irma Purnama Sari Iwan Gunawan Jamaludin, Maun M.Rizky Purnama Moch. Fiky Trisandhi Rahmat Muchtar Muchtar Muhammad Deni, Muhammad Nina Kurniasih Novie Sucitrawati Firman Nur'aeni, Nur'aeni Rahmat Ramdhan Retno Ayu Sagita Damayanti Robby Rachman Nurdiantara Slamet Mulyana Slamet, Adiyana Sonjaya, Rasman Uud Wahyudin Yulia Segarwati