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All Journal JURNAL AKUNTANSI DAN AUDITING Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Studi Manajemen dan Bisnis Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Management and Economics Journal (MEC-J) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JSHP (Jurnal Sosial Humaniora dan Pendidikan) Maker: Jurnal Manajemen Abdimas Universal Journal of Applied Community Engagement (JACE) Jurnal Pengabdian Sosial Jurnal Hasil Inovasi Masyarakat (JHIM)
Khairiyah, Nurul Musfirah
Politeknik Negeri Balikpapan
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF THE PERCEPTION OF THE MILLENNIAL GENERATION'S INTEREST IN THE PROCESS OF USING M-BANKING AFTER REBRANDRING Sari, Dessy Handa; Khairiyah, Nurul Musfirah; Surono, Prasetyo Indra; Dharmawan, Ida Bagus
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.703

Abstract

Human life is greatly influenced by the advancement of information technology. In the midst of a shift in people's lifestyles, banking businesses are turning to services that have a digital basis to increase industry competition and obtain potential target markets. To make transactions easier for customers, internet banking, SMS banking, mobile banking, automatic teller machines, and electronic data capture are some of the services provided. This resulted in an increase in revenue based on costs (Otoritas Jasa Keuangan, 2015) Currently, many banks are rebranding in M-Banking, The purpose of this study is to find out the influence of the convenience, benefits, attitudes and behavioral control of the millennial generation on the decision to use mobile banking services through interest after rebranding. The main data for this study comes from millennial customers who use mobile banking who have rebranded. Smart PLS 3.0 software is used to analyze Partial Least Square (PLS) data
Mengembangkan pemasaran digital bagi UMKM di Pasar Tumpah Pringgodani Balikpapan Agustin, Kety Lulu; Dessy Handa Sari; Apriani, Endang Sri; Khairiyah, Nurul Musfirah; Ramli, Ramli
Jurnal Hasil Inovasi Masyarakat Vol. 2 No. 2 (2024): Juli - Desember
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/3tpxe420

Abstract

Kegiatan pengabdian pada masyarakat kali ini berlokasi di Gunung Binjai, Pasar Tumpah Pringgodani kelurahan teritip kecamatan Balikpapan timur. Kota Balikpapan yang menjadi pintu gerbang Provinsi Kaltim. Selain  menawarkan beberapa produk lokal, khususnya makanan tradisional serta memiliki nilai sejarah dan budaya yang akan dijadikan unggulan, pasar tumpah pringgodani ini nantinya akan memanfaatkan pemasaran digital dan melakukan pemasangan logo terhadap produk yang didagangkan oleh pelaku Usaha Mikro Kecil Menengah (UMKM). Hasil perumusan masalah mitra maka tim PKM kali ini akan membahas pada persoalan “Tidak adanya pemasaran digital dan logo produk”. Alasan tim untuk menangkat persoalan ini, selain dari penjelasan kebutuhan dari calon Mitra karena persoalan tersebut terkait dengan faktor kesejahtraan warga setempat. Banyak masyarakat yang berkunjung wisata pasti melakukan aktifitas jual beli, kegiatan PKM ini dilakukan dengan beberapa pertimbangan :  adanya kegiatan usaha membuat masyarakat setempat memiliki aktifitas yang mendorong kesejateraan ekonomi, pengunjung wisata biasanya melakukan aktifitas pembelian di tempat wisata dan mendorong untuk pemasaran dan menambah daya tarik tempat wisata. Program Pengabdian kepada masyarakat berupa pendirian Usaha Mikro kecil dan Menengah bagi masyarakat bagi pasar tumpah pringgodani berupa pemasaran digital dan pembuatan logo UMKM diharapkan mampu membantu masyarakat dalam segi peningkatan perekonomian.
Penguatan dan Pengembangan Fasilitas Pasar Tradisional Pandansari Untuk Meningkatkan Transaksi Perekonomian Khairiyah, Nurul Musfirah; Apriani, Endang Sri; Sari, Dessy Handa; Agustin, Kety Lulu; Giarto, Rahmat Bangun; Dharmawan, Ida Bagus; Ismawanto, Totok
Jurnal Pengabdian Sosial Vol. 2 No. 11 (2025): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/yacexm96

Abstract

Pasar Pandansari adalah salah satu ikon perdagangan tradisional di Balikpapan, Kalimantan Timur. Terletak di kawasan strategis yang mudah diakses dari berbagai penjuru kota, pasar ini dikenal sebagai pusat ekonomi yang ramai sekaligus tempat wisata belanja yang menarik. Sebagai pasar terbesar di Balikpapan, Pandansari menjadi tujuan utama masyarakat setempat maupun wisatawan yang ingin mencari berbagai kebutuhan rumah tangga, oleh-oleh khas Kalimantan, hingga produk unik hasil karya lokal. Dengan menciptakan lingkungan pasar yang lebih menarik, pasar tradisional dapat bersaing secara efektif dengan  format  ritel  modern,  yang  seringkali  menjadi  kelemahan  pasar tradisional, Akan tetapi terdapat berbagai permasalahan yang masih perlu dibenahi, berikut adalah beberapa fasilitas pasar pandan sari yang perlu untuk mendapat perhatian berdasarkan koordinasi dengan mitra yaitu berupa  rambu lalu lintas keluar masuk parkir dan tempat berkumpul, Plang papan pengumuman spanduk tempat konsultasi bagi pedagang dan pengelola pasar. Permasalahan diatas akhir dapat terselesaikan dengan membuat beberapa rambu lalu lintas, pemasangan plang spanduk dan pembuatan tempat duduk dari besi. Semoga dengan adanya kegiatan ini Masyarakat pengujung pasar Pandansari menjadi lebih tertib dan dapat meningkatkan perekonomian Pasar Pandansari
The Influence of Digital Marketing on The Income of Micro, Small, and Medium Enterprises (msmes) at The Food Court of Grand City balikpapan Agustin, Kety Lulu; Apriani, Endang Sri; Sari, Dessy Handa; Khairiyah, Nurul Musfirah
Jurnal Studi Manajemen dan Bisnis Vol 12, No 2 (2025): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i2.31872

Abstract

Nowadays, many marketing methods utilize digital media, including social media, marketplaces, and websites. The purpose of this study is to determine whether digital marketing influences the revenue of Micro, Small, and Medium Enterprises (MSMEs) at the Grand City Balikpapan Food Court and how this influence occurs. This type of research is descriptive mixed method research. The data source in this study is primary data, namely data sourced directly. Then the data is processed using SPSS with simple regression analysis techniques. The results of this study show that digital marketing has a significant effect on revenue. This means that if digital marketing runs well and is used as efficiently as possible, it will increase the number of consumers and will certainly increase the revenue of the MSME. Digital marketing can expand the marketing reach of MSMEs so that they can add consumers to the MSME. With the increase in consumers, it can certainly increase the revenue of Micro, Small, and Medium Enterprises (MSMEs) at the Grand City Balikpapan Food Court. The interview results also confirmed that digital marketing helps increase revenue. Meanwhile, the obstacle is that not everyone has access to digital marketing.
Deferred Tax Expense and Tunneling Incentive Influence on Tax Avoidance via Transfer Pricing Maghfirah Armadhana, Annisa Nur; Santika, Sisca; Khairiyah, Nurul Musfirah
JURNAL AKUNTANSI DAN AUDITING Volume 22, Nomor 2, Tahun 2025
Publisher : Department of Accounting, Faculty of Economics & Business, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jaa.22.2.179-198

Abstract

This research aims to analyze the effect of Deferred Tax Expense and Tunneling Incentives on Tax Avoidance with Transfer Pricing as an intervening variable in multinational companies located in Indonesia. This study uses a quantitative approach with secondary data from 17 multinational companies listed on the OECD website during the period of 2022–2024. The analytical technique used is path analysis to test the direct and indirect relationships between variables. The research results indicate that simultaneously, Deferred Tax Expense and Tunneling Incentive have an influence on Tax Avoidance. Partially, the Deferred Tax Expense has a negative impact on Tax Avoidance, Tunneling Incentive does not affect Tax Avoidance, Deferred Tax Expense does not affect Transfer Pricing, Tunneling Incentive does not affect Transfer Pricing, Transfer Pricing cannot mediate the effect of Deferred Tax Expense on Tax Avoidance, and Transfer Pricing cannot mediate the effect of Tunneling Incentive on Tax Avoidance.
Co-Authors Agustin, Kety Lulu Aldi Fardafa Annisa Dewi Dharmmesti Apriani, Endang Sri Armin Armin Dessy Handa Sari Dito Rozaqi Arazy Endang Sri Apriani Giarto, Rahmat Bangun Hasriani Hasriani Ida Bagus Dharmawan, Ida Bagus Ida Suriana Ismawanto, Totok Karman, I Wayan Kety Lulu Agustin Kety Lulu Agustin Maghfirah Armadhana, Annisa Nur Ramli Ramli Sakti, Ditto Taruna Santika, Sisca Sri Irtawaty, Andi Surono, Prasetyo Indra Ulfah, Maria Wijayani, Dahyang Ika Leni