Article Per Year (5 Year)
p-Index From 2021 - 2026
3.457
P-Index
This Author published in this journals
All Journal INFORMASI Jurnal Ilmu Komunikasi Jurnal Dakwah Risalah MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal Abdi Masyarakat (JAM) Community Development Journal: Jurnal Pengabdian Masyarakat jurnal syntax admiration Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan El Madani: Jurnal Dakwah dan Komunikasi Islam Marcommers : Jurnal Marketing Communication and Advertising PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Brand Communication Mahardika Adiwidia
Nurhayani Saragih
Universitas Mercu Buana
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Kampanye Digital di Marketplace: Studi Resepsi Followers Akun Tokopedia di Instagram Hamidah, Riqqah; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine audience reception of the "Kejutan Belanja Untung" promotional campaign posted by the @tokopedia Instagram account during the 2022 period. The analysis draws on Stuart Hall’s encoding/decoding reception theory and considers four key consumer psychological factors: motivation, perception, learning, and attitude. Employing a constructivist paradigm, the study uses a descriptive qualitative approach with a reception analysis method. Data validity was ensured through source triangulation, and data were collected through in-depth interviews with seven informants who follow the @tokopedia Instagram account. The findings indicate that all seven informants exhibited a dominant-hegemonic reading in terms of motivation and attitude. However, their perception and learning responses varied, with some aligning with the dominant-hegemonic position and others reflecting an oppositional reading.
Empowering Indonesian Migrant Workers to Prevent and Manage Stroke through Personal Social Responsibility (PSR) in Penang, Malaysia Ganiem, Leila Mona; Saragih, Nurhayani; Hartono, Sri
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1928

Abstract

Stroke is a leading cause of death in Indonesia and the world.  Indonesian migrant workers (TKI) in Malaysia, also face high risks due to unhealthy lifestyles, chronic stress, and limited healthcare access.  This community service program addresses these challenges by empowering TKI through Personal Social Responsibility (PSR), fostering cooperation (gotong royong) to enhance collective well-being. The program focuses on improving health literacy through tailored stroke prevention education and enabling the community to take ownership of health initiatives via strategic communication and peer-led actions. Activities include interactive workshops, health ambassador training, development of culturally sensitive educational materials, health screenings, and peer support networks. These initiatives equip participants with essential knowledge, encourage proactive health behaviors, and promote sustainable stroke prevention strategies. The program has successfully improved health literacy among 80% of participants and trained 24 health ambassadors who actively disseminate information and advocate for healthier lifestyles. These measurable outcomes align with the program’s objectives of fostering a resilient and health-conscious community. By integrating PSR principles, this initiative strengthens the resilience of the TKI community, fostering a culture of shared responsibility in stroke prevention and overall health improvement.ABSTRAKStroke merupakan penyebab kematian utama di Indonesia dan dunia. Tenaga Kerja Indonesia (TKI) di Malaysia juga menghadapi risiko tinggi akibat gaya hidup tidak sehat, stres kronis, dan terbatasnya akses layanan kesehatan. Program pengabdian masyarakat ini menjawab tantangan tersebut dengan memberdayakan TKI melalui Personal Social Responsibility (PSR), memupuk kerja sama (gotong royong) untuk meningkatkan kesejahteraan kolektif. Program ini berfokus pada peningkatan literasi kesehatan melalui edukasi pencegahan stroke yang disesuaikan dan memungkinkan masyarakat untuk mengambil kepemilikan atas inisiatif kesehatan melalui komunikasi strategis dan tindakan yang dipimpin oleh rekan sebaya. Kegiatannya meliputi lokakarya interaktif, pelatihan duta kesehatan, pengembangan materi edukasi yang peka budaya, skrining kesehatan, dan jaringan dukungan sebaya. Inisiatif-inisiatif ini membekali peserta dengan pengetahuan penting, mendorong perilaku kesehatan proaktif, dan mempromosikan strategi pencegahan stroke yang berkelanjutan. Program ini telah berhasil meningkatkan literasi kesehatan di antara 80% peserta dan melatih 24 duta kesehatan yang secara aktif menyebarluaskan informasi dan mengadvokasi gaya hidup yang lebih sehat. Hasil yang terukur ini sejalan dengan tujuan program untuk membina masyarakat yang tangguh dan sadar kesehatan. Dengan mengintegrasikan prinsip-prinsip PSR, inisiatif ini memperkuat ketahanan komunitas TKI, menumbuhkan budaya tanggung jawab bersama dalam pencegahan stroke dan peningkatan kesehatan secara keseluruhan.
Komunikasi Guru Pada Siswa Melalui Blended Learning Pada Penerapan PTMT di SMAN 5 Kota Sukabumi Simamora, Santa Lorita; Suprianto, Toto; Saragih, Nurhayani
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.200

Abstract

The purpose of this study is to understand and describe the communication between teachers and students through Blended Learning in the implementation of PTMT at SMAN 5 Kota Sukabumi. To describe this communication, various theories are utilized, including Berlo's theory, Gestalt theory, and the concept of group communication. This study is a qualitative research conducted as a case study. Data collection is done through interviews and observations. The research subjects are teachers and students, and the observations take place at SMAN 5 Kota Sukabumi, which implements the PTMT attendance pattern on odd and even days. The researcher observes blended learning sessions conducted by several teachers during both face-to-face and online sessions, including synchronous and asynchronous PJJ methods. After observing inside the classroom during the blended learning process, the researcher conducts interviews. Then, based on the observation and interviews, the researcher describes the communication between teachers and students using the aforementioned theories. The results of this study describe and depict the communication between teachers and students through Blended Learning in the implementation of PTMT at SMAN 5 Kota Sukabumi.
MEMPERKUAT LITERASI DIGITAL UNTUK MENANGGULANGI KEKERASAN BERBASIS GENDER DI RANAH VIRTUAL Saragih, Nurhayani; Lorita, Santa; Suraya, Suraya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.31505

Abstract

Komisi Nasional Kekerasan Terhadap Perempuan (Komnas Perempuan) mencatat peningkatan signifikan dalam kekerasan terhadap perempuan, menyoroti kebutuhan kritis akan perlindungan hukum yang lebih baik terhadap kekerasan seksual. Mengakui kebutuhan tersebut, kegiatan pelayanan masyarakat telah dikembangkan untuk meningkatkan pemahaman tentang konten media sosial yang tidak pantas, khususnya pelecehan seksual, di kalangan generasi muda. Tujuan utama dari program-program ini adalah untuk meningkatkan kesadaran, mempromosikan penggunaan media sosial yang tepat, dan meningkatkan kesadaran tentang konten berbahaya, khususnya yang berpotensi menyebabkan pelecehan seksual. Program ini berusaha untuk menghindari kejadian semacam itu dan melindungi individu dari menjadi korban di ranah digital, dengan fokus khusus pada menangani isu pelecehan seksual melalui media sosial saat ini. Tujuan utamanya adalah untuk meningkatkan kesadaran tentang pelecehan seksual dan langkah-langkah pencegahan. Sasaran utama di Pulau Pinang adalah buruh Indonesia yang terafiliasi dengan Organisasi Masyarakat Indonesia (Pertubuhan Masyarakat Indonesia, atau PERMAI). Penekanan diberikan pada memberikan pengetahuan untuk membantu individu dalam mengenali dan menghindari konten yang mungkin mengandung pelecehan. Hasil dari upaya-upaya ini akan disebarkan melalui berbagai saluran media massa dan publikasi pelayanan masyarakat, meningkatkan kesadaran secara signifikan dan membentuk perlindungan terhadap pelecehan seksual. Keberhasilan program ini disebabkan oleh pendekatannya yang holistik, yang menggabungkan advokasi hukum, kampanye kesadaran, dan pendidikan yang ditargetkan untuk menciptakan lingkungan yang lebih aman dan berpendidikan, terutama bagi individu yang rentan terhadap risiko pelecehan seksual via media sosial. Kata kunci: Media Sosial dan Pelecehan Seksual, Kekerasan Berbasis Gender.
Muslimah Participative Dakwah in Handling Domestic Violence in The Covid-19 Period Pambayun, Ellys Lestari; Kadri, Wahab Nur; Saragih, Nurhayani; Ningrum, Desy Ayu
Jurnal Dakwah Risalah Vol 34, No 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jdr.v34i1.19740

Abstract

This study investigates the participation in da'wah by female preachers of 'Aisyiah in Bogor Regency to address the significant increase in domestic violence during the Covid-19 period. The lack of comprehension in the application of intersexual communication to solving economic, health, and educational problems for children is the primary factor in the emergence of both verbal and physical violence. Participatory methods to observe and encourage action and collaboration between female preachers of Aisyiah in Bogor Regency and volunteers, as well as in-depth observations and interviews, comprise the study's approach to da'wah and gender communication. Field analysis of data processing analysis. This study demonstrates that husbands committed more domestic violence against their women during the Covid-19 period as a result of deteriorating gender communication patterns due to emotional dominance and a lack of comprehension of Islamic values between partners. Therefore, it is necessary to approach gender communication based on the Qur'an and hadith in order to assist married couples in achieving inner balance.
Children Positive Behaviour and the role of Interpersonal Communication in Family Saragih, Nurhayani; Rossa, Ave; Theresia, Yohana
Marcommers : Jurnal Marketing Communication and Advertising Vol 12, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v12i2.3080

Abstract

This research is motivated by a decline in the intensity of face to face communication that exists within a family. The purpose of this study is to know the role of parent openness, parent empathy, parent support, positive sense of parent, parent position similarity in the formation of positive behavior of children. This study approach by using qualitive study with descprive method whice become subject in this research are family whose having many children and family whose having single child. In this study there are DeVito theories of interpersonal communication factors in shaping positve behavior of openess, empathy, positive sense, and similarity and as for positive behavior measured from the attitude of discipline, work hard honest, faithfull, responsible, tolerent, efficient, and be cautious to God Almighty. Researchers use post-positivism paradigm, in depth interview data collection techniques and literature study. The result of research of the role of communication beteween parints in the formation of positive behavior there are several factor – factors of openess, empathy, supportive attitude, positive attitude, and equality. This study concluded that the behavior of children can be formed positive the must be balanced with parent role. Where interpersonal communication is the most effective communications in the formation of positive behavior of children because communication as a tool for parenting and tools for the role model and interpersonal communication is well established in the family resulted in the formation of positive behavior of children.
The Impacts of “A Plastic Ocean” Film on The Environmental Care Attitudes of Senior High School Students in Tangerang Suraya Mansur; Nurhayani Saragih; Rohana Binti Mijan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1212

Abstract

This research examines the impacts of “A Plastic Ocean” film on the environmental care attitudes of Senior High School students at SMAN 2 Tangerang. This research proves that the social learning theory is effective to promote a campaign with film, which results in behavioral changes in society. The theory used in this research is Albert Bandura's social learning theory. This research utilized the positivistic paradigm. This research employed a survey explanatory method and quantitative approach. The population was Senior High school Students at SMAN 2 Tangerang. The sampling utilize a purposive sampling technique to 100 respondents, with a sampling error of 5%. The technique of data analysis utilized a simple regression analysis. The hypothesis how that there is no influence between the content of the “A Plastic Ocean” film on environmental care attitudes on students. High school students are interested in the film, while the attitude of caring for the environment is not influenced by the film.
THE IMPLEMENTATION OF MARKETING PUBLIC RELATIONS (MPR) AT 102BESNEAKERS Sugiar, Dadan; Saragih, Nurhayani
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29078

Abstract

This research aims to analyze the implementation of Marketing Public Relations (MPR) carried out by 102besneakers. The concept used is Marketing Public Relations (MPR) which was introduced by Thomas L. Haris in Rohmah (2018) with three strategies, namely Pull Strategy, Push Strategy and Pass Strategy. The results of this study show that the Pull Strategy carried out is to visualize products, provide rare products, conduct flash sale discount programs on Tokopedia and cross-off prices on Shopee and there is a 10 X Money Back guarantee guarantee if the goods offered prove to be non-original. Then the Push Strategy is to offer shoe products with well-known brands, establish good relationships with suppliers, participate in crowded events such as Car Free Day (CFD) as well as advertising in accordance with the focus of the orientation to be achieved and the Pass Strategy carried out is to build good relationships with customers, do social services for orphans and there are plans to sponsor certain communities such as fun football
Campaign for Clean and Healthy Living Behaviors on Anxiety Levels and Compliance with Clean and Healthy Living During the Covid-19 Pandemic Suraya Mansur; Nurhayani Saragih; Isiaka Zubair Aliagan
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.562

Abstract

This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level.  PHBS Campaign has a significant effect on Compliance Level.  Anxiety Level has no significant effect on Compliance Level.  PHBS Campaign has no significant effect on Compliance Level through Anxiety Level.
Co-Authors Anggraeni, Fitrie Anindita Ellys Lestari Pambayun Fauzah Fauzah Fauzi Nur Iman Gadis Octory Hamidah, Riqqah Isiaka Zubair Aliagan Kadri, Wahab Nur Leila Mona Ganiem Mansur, Suraya Maulidia, Shafira Sekar Ningrum, Desy Ayu Novi Erlita Novita Damayanti Rajab Ritonga Rohana Binti Mijan Rossa, Ave S. Bekti Istiyanto Samantha, Anastasya Dea Santa Lorita Sophan Wahyudi Sri Hartono, Sri Sudarmanti, Rini Sugiar, Dadan Suprianto, Toto Suraya Suraya Suraya Theresia, Yohana Tri Wahyuti Utas Mahligai Wiwik Novianti