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All Journal Jurnal Ilmu Komunikasi Jurnal Dakwah Risalah MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan El Madani: Jurnal Dakwah dan Komunikasi Islam Marcommers : Jurnal Marketing Communication and Advertising Brand Communication Mahardika Adiwidia
Nurhayani Saragih
Universitas Paramadina, Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Muslimah Participative Dakwah in Handling Domestic Violence in The Covid-19 Period Pambayun, Ellys Lestari; Kadri, Wahab Nur; Saragih, Nurhayani; Ningrum, Desy Ayu
Jurnal Dakwah Risalah Vol 34, No 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jdr.v34i1.19740

Abstract

This study investigates the participation in da'wah by female preachers of 'Aisyiah in Bogor Regency to address the significant increase in domestic violence during the Covid-19 period. The lack of comprehension in the application of intersexual communication to solving economic, health, and educational problems for children is the primary factor in the emergence of both verbal and physical violence. Participatory methods to observe and encourage action and collaboration between female preachers of Aisyiah in Bogor Regency and volunteers, as well as in-depth observations and interviews, comprise the study's approach to da'wah and gender communication. Field analysis of data processing analysis. This study demonstrates that husbands committed more domestic violence against their women during the Covid-19 period as a result of deteriorating gender communication patterns due to emotional dominance and a lack of comprehension of Islamic values between partners. Therefore, it is necessary to approach gender communication based on the Qur'an and hadith in order to assist married couples in achieving inner balance.
Children Positive Behaviour and the role of Interpersonal Communication in Family Saragih, Nurhayani; Rossa, Ave; Theresia, Yohana
Marcommers : Jurnal Marketing Communication and Advertising Vol 12, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v12i2.3080

Abstract

This research is motivated by a decline in the intensity of face to face communication that exists within a family. The purpose of this study is to know the role of parent openness, parent empathy, parent support, positive sense of parent, parent position similarity in the formation of positive behavior of children. This study approach by using qualitive study with descprive method whice become subject in this research are family whose having many children and family whose having single child. In this study there are DeVito theories of interpersonal communication factors in shaping positve behavior of openess, empathy, positive sense, and similarity and as for positive behavior measured from the attitude of discipline, work hard honest, faithfull, responsible, tolerent, efficient, and be cautious to God Almighty. Researchers use post-positivism paradigm, in depth interview data collection techniques and literature study. The result of research of the role of communication beteween parints in the formation of positive behavior there are several factor – factors of openess, empathy, supportive attitude, positive attitude, and equality. This study concluded that the behavior of children can be formed positive the must be balanced with parent role. Where interpersonal communication is the most effective communications in the formation of positive behavior of children because communication as a tool for parenting and tools for the role model and interpersonal communication is well established in the family resulted in the formation of positive behavior of children.
THE IMPLEMENTATION OF MARKETING PUBLIC RELATIONS (MPR) AT 102BESNEAKERS Sugiar, Dadan; Saragih, Nurhayani
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29078

Abstract

This research aims to analyze the implementation of Marketing Public Relations (MPR) carried out by 102besneakers. The concept used is Marketing Public Relations (MPR) which was introduced by Thomas L. Haris in Rohmah (2018) with three strategies, namely Pull Strategy, Push Strategy and Pass Strategy. The results of this study show that the Pull Strategy carried out is to visualize products, provide rare products, conduct flash sale discount programs on Tokopedia and cross-off prices on Shopee and there is a 10 X Money Back guarantee guarantee if the goods offered prove to be non-original. Then the Push Strategy is to offer shoe products with well-known brands, establish good relationships with suppliers, participate in crowded events such as Car Free Day (CFD) as well as advertising in accordance with the focus of the orientation to be achieved and the Pass Strategy carried out is to build good relationships with customers, do social services for orphans and there are plans to sponsor certain communities such as fun football
Campaign for Clean and Healthy Living Behaviors on Anxiety Levels and Compliance with Clean and Healthy Living During the Covid-19 Pandemic Mansur, Suraya; Saragih, Nurhayani; Aliagan, Isiaka Zubair
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.562

Abstract

This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level.  PHBS Campaign has a significant effect on Compliance Level.  Anxiety Level has no significant effect on Compliance Level.  PHBS Campaign has no significant effect on Compliance Level through Anxiety Level.
Co-Authors Ali, Moh. Nor Shahizan Aliagan, Isiaka Zubair Andika, Dicky Anggraeni, Fitrie Ellys Lestari Pambayun Fauzi Nur Iman Gadis Octory Hamidah, Riqqah Kadri, Wahab Nur Leila Mona Ganiem Mansur, Suraya Maulidia, Shafira Sekar Ningrum, Desy Ayu Rossa, Ave Samantha, Anastasya Dea Santa Lorita Sri Hartono, Sri Sugiar, Dadan Suprianto, Toto Suraya Suraya Suraya Theresia, Yohana Wahyudi, Sophan