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Penerapan Teknologi Penggulungan Benang Mas dan Implementasi Digital Marketing Pengrajin Tapis Lampung Huwaina, Mashdaria; Sari, Mutiara; Jeckson, Jeckson; Warsiyah, Warsiyah; Saputeri, Noorikha Pandayahesti
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 02 (2025): Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2025.6.02.294-301

Abstract

UMKM Ari Anggraini Tapis Lampung menghadapi tantangan dalam efisiensi produksi dan keterbatasan pemasaran digital, meskipun memiliki potensi budaya dan ekonomi tinggi. Kegiatan pengabdian ini bertujuan meningkatkan produktivitas dan daya saing UMKM melalui penerapan teknologi tepat guna dan pelatihan digital marketing. Metode yang digunakan meliputi sosialisasi, pelatihan penggunaan mesin penggulung benang emas dan bordir digital, pelatihan pencatatan keuangan, serta pendampingan pemasaran digital. Hasil menunjukkan peningkatan efisiensi waktu produksi hingga 66%, penurunan biaya bordir 50%, dan peningkatan omzet hingga 30%. Mitra juga mulai menggunakan aplikasi keuangan dan aktif di marketplace. Kegiatan ini berhasil mentransformasi proses produksi manual menjadi lebih modern, meningkatkan keterampilan pengrajin, serta memperluas jangkauan pasar. Kesimpulannya, intervensi teknologi dan digitalisasi manajerial terbukti efektif dalam memperkuat keberlanjutan dan daya saing UMKM berbasis budaya lokal.
Penerapan Teknologi Feeder Untuk Pewarna Kain Dan Strategi Pemasaran UMKM Batik Tulis Assyafa Lampung Warsiyah, Warsiyah; Asniar, Immawati; Afrida, Yenni; Sari, Mutiara
Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): Desember
Publisher : Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jippmas.v4i2.399

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan efisiensi produksi dan daya saing UMKM Batik Tulis ASsyafa di Lampung melalui penerapan teknologi feeder untuk pewarnaan kain dan pengembangan strategi pemasaran yang efektif. Kegiatan pengabdian dilaksanakan melalui dua tahap utama: pertama, implementasi sistem feeder otomatis untuk proses pewarnaan kain, disertai dengan pelatihan penggunaan dan pemeliharaan sistem kepada karyawan; kedua, pengembangan dan implementasi strategi pemasaran komprehensif, meliputi analisis pasar, perancangan strategik digital, pengembangan branding, dan pelatihan keterampilan pemasaran. Hasil yang diperoleh menunjukkan peningkatan signifikan dalam efisiensi produksi, dengan penghematan waterglass mencapai 60% dan pengurangan waktu produksi yang substansial. Strategi pemasaran yang diterapkan menghasilkan peningkatan visibilitas produk di pasar digital, pertumbuhan penjualan online sebesar 30% dalam tiga bulan, dan perluasan jangkauan pasar. Signifikansi hasil ini terletak pada peningkatan daya saing UMKM dalam industri batik, efisiensi penggunaan sumber daya, dan pemberdayaan ekonomi lokal. Penerapan teknologi dan strategi pemasaran modern dalam industri tradisional batik mendemonstrasikan potensi integrasi inovasi untuk melestarikan warisan budaya sekaligus meningkatkan keberlanjutan ekonomi UMKM di era digital.
TWITTER (X) SENTIMENT ANALYSIS OF KAMPUS MERDEKA PROGRAM USING SUPPORT VECTOR MACHINE ALGORITHM AND SELECTION FEATURE CHI-SQUARE Sari, Mutiara; Syahrullah, Syahrullah; Lapatta, Nouval Trezandy; Ardiansyah, Rizka
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 5 (2024): JUTIF Volume 5, Number 5, Oktober 2024
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.5.2037

Abstract

Ministry of Education, Culture, Research and Technology (Kemendikbudristek) has implemented numerous policies aimed at enhancing the quality of education in the country. One of these policies is Kampus Merdeka program. The program includes various initiatives such as Teaching Campus, the Merdeka Student Exchange program, and Internship and Independent Study programs, which have gained significant popularity among students across Indonesia. However, the Kampus Merdeka program has drawn many pros and cons, with some parties supporting the initiative, but also many criticisms related to its implementation, which is considered not optimal in some educational institutions. Social media is where many of these opinions are voiced, one of the most widely used of which is twitter. In light of these circumstances, this study conducted a sentiment analysis of the independent campus program to assess public sentiment towards it. The dataset used in this research consisted of 500 tweets containing the keyword "kampus merdeka" with 250 tweets reflecting positive sentiment and 250 tweets reflecting negative sentiment. The results of the tests carried out obtained the highest increase in results in the 10:90 ratio, namely with an accuracy that increased by 14% from the previous 66% to 80%, precision also increased by 22% from the previous 67% to 89%, recall increased by 16% from the previous 58% to 79%, and the f1-score value which was previously 62% turned into 79% because it also increased by 17%.
The Use of Molecular Simulation-Assisted Discovery Learning in Improving Science Process Skills Tania, Lisa; Saputra, Andrian; Sari, Mutiara
Jurnal Pendidikan Progresif Vol 10, No 3 (2020): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Use of Molecular Simulation-Assisted Discovery Learning in Improving Science Process Skills. Objectives: This study aimed to describe the effectiveness of molecular simulationassisted discovery learning (MSADL) in improving science process skills (SPS) on chemical equilibrium. Methods: This research used the matching-only pretest-postest control group design. The population in this study was all students of XI MIA at MAN 1 Bandar Lampung in 2019/ 2020. The sample was XI MIA 5 and XI MIA 6 obtained by purposive sampling. The data analysis technique used the t-test. Findings: The results showed the average n-gain of students’ SPS using MSADL was 0.76 in high criteria, while the average n-gain of students’ SPS using conventional learning was 0.54 in moderate criteria. The t-test results showed that the average n-gain of students’ SPS using MSADL was higher than students’ SPS using conventional learning. Conclusion: It can be concluded that MSADL is effective in improving students’ SPS on chemical equilibrium. Keywords: discovery learning, science process skills, chemical equilibrium. DOI: http://dx.doi.org/10.23960/jpp.v10.i3.202012 
The Effect of Intellectual Capital and Literacy of Sharia Bank on the Decision to Be a Customer of BSI KCP Aek Kanopan Sari, Mutiara; M. Nawawi, Zuhrinal; Inayah, Nurul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3912

Abstract

The purpose of this study is to determine the effect of Islamic competence and intellectual capital on customer decisions. This study uses quantitative methods to determine the relationship and influence between variables. The population used in this study were 223 customers of Bank BSI KCP Aek Kanopani and the number of samples was selected from the Slovin formula. The data collection technique for this study used a questionnaire or distributed questionnaires to determine the effect of intellectual capital and Islamic banking knowledge on the decision to become a customer of BSI KCP Aek Kanopan. During data analysis, variable calculations were performed using SPSS version 23.0. The results of this study indicate that the intellectual capital variable has no effect on customer decisions, the literacy variable has a significant effect on customer decisions.
Analisis SWOT dan kinerja pemasaran sebagai dasar pengembangan industri kreatif lokal: Studi kasus pada Sanggar Seni Bantenesia Suyatna, Riki Gana; Sari, Mutiara; Rizqy S, Fajar; Rohmatullah, Rohmatullah; Olivia, Oni; Hafidullah, Hafidullah
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2026): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v4.i1.85

Abstract

Industri kreatif merupakan sektor penting dalam mendukung pertumbuhan ekonomi dan pelestarian budaya daerah, khususnya di Provinsi Banten yang memiliki beragam kekayaan seni tradisional. Namun, usaha kreatif skala kecil dan menengah sering menghadapi tantangan dalam mengembangkan usahanya akibat perkembangan teknologi digital, persaingan yang ketat, serta dampak dari situasi pandemi sebelumnya. Penelitian ini bertujuan untuk mengkaji hubungan antara faktor internal dan eksternal (dengan analisis SWOT/X1) serta Kinerja Pemasaran (X2) sebagai dasar pengembangan kreatif lokal (Y). Penelitian menggunakan metode kualitatif deskriptif dengan pengumpulan data melalui observasi partisipatif, wawancara mendalam dengan 13 informan yang terdiri dari pengelola, instruktur, staf operasional, klien tetap, dan praktisi industri kreatif, serta studi dokumentasi dari sumber internal dan eksternal sanggar. Hasil penelitian bahwa analisis SWOT (X1) mengidentifikasi kekuatan sanggar pada kualitas seni tradisional dan kemampuan berkolaborasi, kelemahan pada strategi promosi dan manajemen sumber daya, peluang dari permintaan pasar yang dan dukungan kebijakan pemerintah, serta ancaman dari persaingan dan perubahan selera masyarakat. Evaluasi kinerja Pemasaran (X2) menunjukkan bahwa sanggar memiliki tingkat kepuasan pelanggan tertinggi, namun masih perlu meningkatkan jangkauan pasar dan efektivitas aktivasi promosi. Kedua variabel tersebut menjadi dasar penting dalam merumuskan langkah-langkah pengembangan industri kreatif lokal (Y) yang meliputi penguatan promosi digital, pengembangan produk inovatif berbasis seni tradisional, kerja sama dengan berbagai pemangku kepentingan, serta meningkatkan kapasitas sumber daya manusia. Hasil penelitian diharapkan dapat memberikan kontribusi bagi pengembangan Sanggar Seni Bantenesia sekaligus menjadi referensi untuk pengembangan industri kreatif lokal di Provinsi Banten secara luas.
Developing Articulate Storyline (AR)-Based Learning Media through the Sunda Mandala Game for Teaching the Human Digestive System to Kasepuhan Citorek Indigenous Students in Banten Darmawa, Indra; Miharja, Jajang; Sari, Mutiara; Eka Nur Fitriana, Desi
Biosfer: Jurnal Tadris Biologi Vol 16 No 2 (2025): Biosfer: Jurnal Tadris Biologi
Publisher : UNIVERSITAS ISLAM NEGERI RADEN INTAN LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/biosfer.v16i2.28607

Abstract

Student learning achievement, especially in biology material, is still low. One of the causes is the lack of interesting and contextual teaching materials on local culture. This study aims to develop Articulate Storyline (AR) learning media with the Sunda Mandala game on the human digestive system for students of the Kasepuhan Citorek, Banten. The research method uses Research and Development (R&D) with the ADDIE model (Analyze, Design, Development, Implementation, Evaluation). The sample taken in this study was 30 students of class XI MIPA 1 at Senior High School. Data collection techniques in this study used interview and questionnaire techniques. The results of the study showed that the feasibility value of interactive learning media based on an articulate storyline on the human digestive system material from material experts was 93.75% with a very feasible category, the results of media expert assessments were 85% with a feasible category, and the results of language expert assessments were 85% with a feasible category. The results of the trial data analysis showed that student responses were 83.9%, categorized as very good. Pengembangan Media Pembelajaran Articulate Stroryline (AR) dengan game Sunda Mandala Pada Materi Sistem Pencernaan Manusia untuk Siswa Adat Kasepuhan Citorek, Banten ABSTRAK: Prestasi belajar siswa khususnya materi biologi masih rendah. Salah satu penyebabnya adalah kurangnya bahan ajar yang menarik dan kontekstual dengan budaya lokal.Penelitian ini bertujuan mengembangkan media pembelajaran Articulate Stroryline (AR) dengan game Sunda Mandala materi sistem pencernaan manusia pada siswa/i adat kasepuhan Citorek, Banten.  Metode penelitian menggunakan Research and Development (R&D) dengan model ADDIE (Analyze, Design, Development, Implementation, Evaluation). Sampel yang diambil dalam penelitian ini yaitu siswa kelas XI MIPA 1 di Sekolah Menegah Atas sebanyak 30 siswa. Teknik pengumpulan data dalam penelitian ini menggunakan teknik wawancara dan angket. Hasil penelitian menunjukkan bahwa nilai kelayakan media pembelajaran interaktif berbasis articulate storyline pada materi sistem pencernaan manusia dari ahli materi sebesar 93,75% dengan kategori sangat layak, hasil penilaian ahli media sebesar 85% dengan kategori layak dan hasil penilaian ahli bahasa sebesar 85% dengan kategori layak. Hasil analisis data uji coba respon siswa didapatkan sebesar 83,9% dengan kategori sangat baik.
EFFECTS OF NATURAL AND URBAN SOUNDSCAPES ON AFFECTIVE STATES AND CONCENTRATION IN EDUCATIONAL SETTINGS Rusdi, Ahmad; Nurtjahjo, Fani Eka; Sari, Mutiara; Musliha, Elmira Syamsa; Nadhira, Hasya; Maharani, Rahmanisa; Maarisca, Gladys; Azzah, Aisyah Raihana
Journal of Environmental Science and Sustainable Development Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Although environmental noise has been extensively studied, limited research has compared the differential effects of natural and urban soundscapes on psychological outcomes. This pilot study examined the impact of urban and natural soundscapes on students’ concentration and affective responses. A pre–post experimental design with two groups was implemented, involving 12 undergraduate participants (aged 18–24 years) with equal gender representation. Concentration was measured using the polyshape board, which was preliminary validated in this study, while affective states (pleasantness and arousal) were assessed using the Affect Grid Scale (AGS) before and after exposure. Given the limited sample size and the ordinal data, the Wilcoxon Signed-Rank test was applied. The analysis revealed a significant difference in concentration between the two conditions (p=0.037), with higher and more stable scores observed under natural sound exposure (M=32.9; Md=35.5) compared to urban sound conditions (M=31.1; Md=34.5). Manipulation checks indicated no significant difference in pleasantness (p=0.224), while arousal differed significanly between conditions (p=0.045), with higher arousal reported in the urban sound conditions. These findings suggest that natural sounds may be associated with improved concentration and reduced arousal in controlled educational and laboratory settings. However, given the small sample size and short exposure duration, the findings should be considered preliminary and require further investigation with higher and more diverse samples.