Article Per Year (5 Year)
p-Index From 2021 - 2026
2.108
P-Index
This Author published in this journals
All Journal Techno.Com: Jurnal Teknologi Informasi Jurnal Informatika dan Teknik Elektro Terapan MPI (Media Pharmaceutica Indonesiana) Hasanuddin Economics and Business Review Jurnal Surya Medika Societa: Jurnal Ilmu-Ilmu Agribisnis Klinikal Sains (Jurnal Analis Kesehatan) ComTech: Computer, Mathematics and Engineering Applications Joined Journal (Journal of Informatics Education Borneo Journal Of Pharmascientech Journal SAGO Gizi dan Kesehatan Jurnal Sains dan Teknologi Laboratorium Medik Jurnal Lex Suprema Jurnal Pendidikan Anak Usia Dini Jurnal Talenta Psikologi
Putri Kartika Sari
Universitas Islam Indonesia, Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Hasanuddin Economics and Business Review

 1 
AHP-Based Prioritisation of Cashless Payments in Indonesian SMEs: Evidence from Depok Sari, Putri Kartika; Marpaung, Jonathan Nahum
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 2, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i2.6433

Abstract

Cashless payment platforms are increasingly central to the daily operations of Indonesian small and medium enterprises, yet recent Indonesian and regional evidence rarely quantifies the criteria trade-offs that managers confront when choosing among competing alternatives. This study addresses that gap by applying the Analytic Hierarchy Process to a healthy-food SME that accepts remote payments via GoPay, GrabPay, and ShopeePay and conducts in-store digital transactions through Electronic Data Capture and the Quick Response Code Indonesian Standard. Primary data were collected through structured pairwise-comparison interviews with owner-managers during March to April 2025 (n = 5), producing a criteria-level priority structure and ranked preferences that were verified for internal coherence. All final matrices met the AHP consistency requirement with Consistency Ratio values below 0.10, and a sensitivity analysis confirmed that the ordering of alternatives remained stable under plausible variations in criterion weights. The results show that cost and real-time transaction capability dominate the preference structure, while user-friendly features and promotion exert secondary influence. The findings offer actionable guidance for firms and providers through emphasis on effective fee design, reliable real-time settlement, interface simplification, and targeted promotions that strengthen adoption and customer experience.
Co-Authors Afis Pratama, Afis Akhtim Wahyuni Andri Nur Rahman Batubara, Mustopa Marli Cholijah, Dina Noor Dicky Septiannoor Khaira Didit Suhartono Fitriyanti, Fitriyanti Halisa, Halisa Handini Arga Damar Rani Intan Nur Farida Isnaini, Khairunnisak Nur Marpaung, Jonathan Nahum Maulida, Norlaila Puteri Nandataria, Elfira Norazizah, Ufairah Novita Sari Nur Laili Nurbidayah Patmi Kasih Primukti, Aditya Puspawati, Puspawati Rahmat Hidayat Ratna Dewi Rizky, Vionica Dwi Rizqina, Ainun sapria, hanipa Sari Wahyuni Sari, Ratna Amanah Wahyuni, Rizka Ayu Yeyen, Yeyen