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Sapta Sari
Universitas Sangga Buana (USB) YPKP Bandung
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Jaringan Komunikasi Organisasi Dalam Koordinasi Pelaksanaan Operasi Pencarian Dan Pertolongan Oleh Basarnas Provinsi Bengkulu (Kasus Tiga Orang Tenggelam Di Pantai Panjang Kota Bengkulu) Marlina, Asdianti; Sari, Sapta; Narti, Sri
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bagaimana jaringan komunikasi organisasi dalam koordinasi pelaksanaan operasi pencarian dan pertolongan oleh Basarnas Provinsi Bengkulu.Penelitian ini menggunakan metode penelitian kualitatif. Teori yang digunakan adalah teori jaringan komunikasi organisasi menurut Liliweri (2015:98). Teknik pengumpulan data dilakukan dengan wawancara 3 orang informan. Hasil penelitian menunjukkan bahwa jaringan komunikasi organisasi dalam koordinasi pelaksanaan operasi pencairan dan pertolongan oleh Basarnas Provinsi Bengkulu sudah berjalan dengan baik dengan menerapkan jaringan komunikasi pola bintang yang terlihat dari: 1) Jaringan komunikasi terbentuk untuk mengkoordinir kegiatan telah dilaksanakan dengan prosedur yang ada yaitu menerima laporan dari korban dan setelah dipastikan laporan valid maka pimpinan akan langsung memberikan perintah kepada Tim SAR untuk melakukan pertolongan. 2) Hubungan komunikasi langsung antara atasan dengan bawahan memungkinkan umpan balik lebih cepat telah dilaksanakan dengan baik karena setelah mendapatkan informasi seluruh tim akan langsung melaksanakan tugas sesuai dengan tugasnya masing-masing. 3) Jaringan komunikasi membuat efisiensi, jaringan komunikasi yang dilakukan di Basarnas Provinsi Bengkulu telah dilaksanakan secara formal agar semua pekerjaan dapat dilaksanakan lebih cepat dan efektif. 4) Jaringan komunikasi menekankan dukungan penuh pemimpin sudah dilaksanakan dengan baik karena seluruh pekerjaan di lapangan dilakukan berdasarkan instruksi atasan dan koordinasi antara sesama anggota tim.
Fenomena Flexing Seleb Tiktok Adeline Margaret Sebagai Komunikasi Simbolik Octamadian, Salza Leza; Sari, Sapta; Yanto, Yanto
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.6359

Abstract

The Flexing phenomenon in TikTok celebs is not just a physical act of showing off wealth and based on several studies, TikTok celeb flexing is a form of symbolic communication. The purpose of this study was to determine the flexing performed by TikTok celeb Adelina Margareta as symbolic communication. This research uses a qualitative method with a semiotic analysis approach of the Roland Barthes model whose focus of attention is on the idea of two-stage signification (two orders of significations), namely analyzing the signifier and signified. Based on the results of the analysis of the 2 TikTok contents of Adeline Margaret with the Roland Barthes theoretical approach, it is known that the two contents analyzed contain denotative, connotative and mythical meanings to create audience perceptions on symbols of social status, financial success, or self-image that Adeline Margaret wants to project. The denotation of the act is a direct representation of the object shown, which is wealth. The connotation refers to the social values associated with luxury and fame. The hedonistic lifestyle and showing off luxury goods is a form of representation of the lives of the wealthy. Through her visual and narrative representations, Adeline Margaret builds an idealized self-image and inspires her followers to pursue a similar lifestyle.
Manajemen Komunikasi Pariwisata Di Desa Bukit Kabupaten Bengkulu Tengah Arifin, Zainal; Octaviani, Vethy; Sari, Sapta
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7417

Abstract

This study aims to determine tourism communication management in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. There were four informants in this study, namely the Village Head, Chairman of the Village Representative Body, Chairman of Youth Organization and Secretary of BumDes as the manager of Curug Cay waterfall tourist attraction. Data analysis techniques using qualitative descriptive analysis consisting of data reduction, presentation and conclusions. The results of research on tourism communication management in Bukit Village, Semidang Lagan Subdistrict, Central Bengkulu Regency are seen based on management theory according to George R. Terry (Rosady Ruslan 2006: 158-159) which consists of Planning, Organizing, Actuating and Controlling. It can be seen that the communication management carried out by Bukit Village in the development of special tourism attraction Curug Cay waterfall is already through the development planning mechanism which begins with a plan to build a concrete rebate road, build a restroom, make stairs to the tourist attraction including the construction of parking lots. Organizing all stakeholders is done by conducting annual meetings even twice a year to ensure that each institution, both the village government, BPD, BumDes and the community and youth can carry out their main duties and functions. In the movement carried out by the BumDes, the construction of facilities and infrastructure has been carried out in accordance with the planning. This is done so that every visitor can feel comfortable in traveling. The supervision or evaluation is carried out by the village government and the chairman of the BPD and the community in an annual meeting after hearing reports from the BumDes. Monthly reports by BumDes are also carried out as a form of responsibility for the funds it manages..
Pewarisan Budaya Ritual Pengantin Kecik Ka’aik Nari Di Masyarakat Suku Serawai Bengkulu Selatan Cendrawani, Cendrawani; Sari, Sapta; Risdiyanto, Bayu
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7423

Abstract

The Kecik Ka'aik Nari Bride Ritual Ceremony is an indigenous culture of the Serawai tribe of South Bengkulu Regency. The Serawai tribe is an indigenous people in Bengkulu Province who perform the Kecik Ka'aik Nari bridal ritual ceremony on girls who are starting to enter adolescence or baligh, within the age range of 6-12 years. The child who is Ka'aik Nari undergoes several traditional rituals including ke Aik and Nari so that it is called Ka'aik Nari. This study aims to determine the process of inheriting the cultural tradition of the Kecik Ka'aik Nari bridal ritual to the younger generation of the Serawai tribe in Lubuk Ladung Village, South Bengkulu Regency. The type of research used is descriptive qualitative. The data collection techniques used are observation, interviews, documentation, and literature study. Based on the results of the research found in the cultural inheritance of the Kecik Ka`aik Nari bridal ritual in the Serawai Tribe Community of South Bengkulu, the process of inheriting the Kecik Ka`aik Nari bridal ritual to the younger generation in Lubuk Ladung village is carried out by involving the community and the younger generation starting from 6 years old, especially the female gender, the inheritance of the Kecik Ka`aik Nari bridal ritual culture from the traditional leader, village head, ritual leader to the younger generation by providing an understanding of the meaning, norms, and customary values that exist in each stage of the Kecik Ka`aik Nari bridal ritual process to the younger generation and about the importance of maintaining this tradition. This can be seen in every activity of the Kecik Ka`aik Nari bridal ritual event which always involves the community and the younger generation both to help the process of activities and enliven the Kecik Ka`aik Nari bridal ritual event.
PERTUNJUKAN SENI TEATER SEBAGAI MEDIA KOMUNIKASI DALAM PENYAMPAIAN ISU LINGKUNGAN (Studi Pada Pertunjukan Teater “Sang Puspa Langka”) Putra, Mardiansyah Satria; Sari, Sapta; Risdiyanto, Bayu
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 1 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i1.8055

Abstract

Pementasan teater di acara Temu Teman Teater Nusantara Tahun 2020, dilakukan agar pencinta teater se-nusantara tahu apa permasalahan yang ada di kota Bengkulu pada saat ini, dan tidak adanya perhatian khusus terhadap Raflesia Arnoldi. Jenis penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Hasil penelitian ini adalah Pertunjukan seni teater "Sang Puspa Langka" membuktikan bahwa seni teater dapat menjadi media komunikasi yang efektif dalam penyampaian isu lingkungan. Dengan menggunakan teknik komunikasi yang kreatif dan media yang beragam, pertunjukan ini berhasil menarik perhatian, menyampaikan pesan yang jelas, dan menginspirasi penonton untuk bertindak. Teater ini menunjukkan bahwa seni tidak hanya dapat menghibur tetapi juga mendidik dan memotivasi masyarakat untuk lebih peduli dan bertindak dalam pelestarian lingkungan. Pertunjukan ini meningkatkan kesadaran dan menginspirasi tindakan nyata menjadikan seni teater sebagai alat komunikasi yang kuat untuk isu-isu penting seperti pelestarian lingkungan.
Analisis Pesan Moral Pada Film The Covenant Karya Guy Ritchie’s Ferizon, Jordi; Putra, Dilmai; Sari, Sapta
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7494

Abstract

A good film should not only function as a medium of entertainment, but also educate its audience and contain various important information about the plot of the film. The film "The Covenant" is an American action drama film directed by Guy Ritchie's. This study aims to describe the meaning of the moral message contained in the film. "The Covenant. This study is a qualitative descriptive study using Roland Barthes' semiotic analysis approach. Data collection in this study used observation and documentation. The results of the study show that the moral messages contained in the film "The Covenant" are: 1) Doing work that is considered a traitor for the sake of the family is the importance of sacrifice and priority to always pay attention to those closest to us. 2) Failure, failure can occur due to unexpected factors, and it reminds us to remain humble, failure can also be a valuable teacher. 3) Repaying the kindness of those who have saved our lives Repaying kindness is not only about physical actions, but also about showing gratitude and appreciating the sacrifices of others. 4) Teaches about fortitude, patience, and acceptance of the reality of life that does not always go according to expectations. The meaning of denotation, connotation and myth conveyed by the director and writer make the film "The Covenant" worth watching because it is thick with moral messages that are full of struggle and gratitude. .
Strategi Promosi Wedding Organizer Di Bengkulu Melalui Instagram Putri, Yuni Herlina; Yanto, Yanto; Sari, Sapta
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7496

Abstract

Promotions can also help build brand image, communicate product advantages, and create customer loyalty. With the right promotional strategy, companies can reach target audiences effectively and improve market position. The purpose of this research is to find out promotional strategies for wedding organizers through the History Wedding Planner Instagram account. This type of research uses a qualitative descriptive approach. The theory used in this research is Integrated Marketing Communication (IMC). The conclusion of this research can be seen from the promotional strategy implemented by History Wedding Planner involving the use of advertising via Reels, giving discounts, and limiting the number of people in certain promotions. History Wedding Planner also builds good relationships with traditional stakeholders to strengthen a positive image in society. Although not currently using influencers, History Wedding Planner relies on an internal team in creating promotional videos and plans to involve influencers in the future. Apart from that, History Wedding Planner also implements direct marketing by distributing business cards to create personal interactions with customers, which is effective in strengthening the brand and attracting potential customers. cards to create personal interactions with customers, which is effective in strengthening the brand and attracting potential customers..
Negotiations Between Pt. Kencana Katara Kewala (K3) And Palm Oil Toke In Ketahun Sub-District, North Bengkulu District Adi Mirwan; Sari, Sapta; Putra, Dilmai
Social Sciences Journal Vol. 2 No. 1 (2025): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i1.631

Abstract

Negotiation is basically an exchange of information that aims to reach an agreement between two or more parties, so the ability to convey messages clearly and understand the other party's point of view is very important. This study aims to determine the negotiations between PT Kencana Katara Kewala (K3) and Palm Oil Toke in Ketahun District, North Bengkulu Regency. This research is a qualitative research. Based on the theory used is the theory of negotiation elements according to Achmad Romsan. The results of this study found that, first, the relationship between PT Kencana Katara Kelawa (K3) and the palm oil toke was well established. Second, interests, in conveying the interests of both parties negotiate on the basis of mutual interests. Third, options, PT Kencana Katara Kewala (K3) proposes price options based on quantity, price options, payment terms, price offers based on palm quality and so on. Fourth, options, PT Kencana Katara Kewala (K3) provides options regarding palm oil prices to palm oil toke by paying attention to several things such as market research, compiling price options, preparing proposals, presenting to toke, discussion and negotiation, offering explanations, determining agreements, follow-up. Kelima kriteria, kriteria yang dirancang untuk membantu negosiasi berjalan dengan baik dalam wawancara meliputi persiapan yang matang, komunikasi yang efektif, fleksibilitas, fokus pada solusi bersama, dan kejelasan perjanjian. Keenam komunikasi, komunikasi yang berlangsung pada saat negosiasi antara PT. Kencana Katara Kewala (K3) dengan toke sawit seperti mendiskusikan opsi yang ditawarkan dengan fokus utamanya adalah transparansi. Ketujuh Komitmen, Kesepakatan antara PT. Kencana Katara Kewala (K3) dan Toke Sawit didasarkan pada diskusi yang jelas tentang kebutuhan, harga dan kualitas sawit. Dengan demikian, unsur-unsur negosiasi dapat menjadi langkah efektif dalam melakukan negosiasi.
Persuasive Communication of the TikTok Account @byrafikawu in Attracting Consumers) Oktavia, Maria Ulfah; Sari, Sapta; Endang SM , Anis
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.757

Abstract

The rapid development of information and communication technology has transformed the way individuals interact, especially through social media platforms like TikTok. This study aims to explore the persuasive communication strategies employed by the TikTok account @byrafikawu in attracting consumers. Utilizing the Elaboration Likelihood Model (ELM) as a theoretical framework, this research investigates how both central and peripheral routes of persuasion are utilized in the content and live streaming activities of the account. The study adopts a qualitative approach with data collected through observation, in-depth interviews, and documentation. Findings reveal that the central route is demonstrated through detailed product descriptions, clear and rational messaging, and consumer education regarding product quality, benefits, and usage. Meanwhile, the peripheral route involves the use of aesthetic visual elements, influencer endorsements, humor, engaging storytelling (soft selling), and interactive features such as live streaming. These elements serve to evoke emotional connections and enhance consumer trust, especially among users who process messages less critically. The account owner also applies SEO strategies to increase discoverability and ensures message clarity by tailoring communication styles to the target audience. The persuasive communication observed in @byrafikawu not only influences purchase decisions but also contributes to long-term customer engagement and loyalty. This study contributes to the growing literature on digital marketing communication by highlighting the importance of integrated persuasive strategies on social media platforms, particularly TikTok, in influencing consumer behavior in the e-commerce context.
The Influence Of Brand Image On The Decision To Use Maxim Services In Bengkulu City Putra, David Mandala; Sari, Sapta; Maryaningsih, Maryaningsih
Journal of Law, Social Science, and Management Review Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i4.295

Abstract

This study aims to analyze the influence of brand image on the decision to use Maxim's services in Bengkulu City. A quantitative survey method was employed, involving 100 randomly selected Maxim users. The research instrument, in the form of a questionnaire, was tested for validity and reliability. Classical assumption tests confirmed that the data met the requirements of normality, homoscedasticity, and linearity. The simple linear regression analysis showed that brand image had a positive and significant effect on the decision to use Maxim’s services, with a regression coefficient of 0.404 and a significance level of p = 0.000 (p < 0.05). The coefficient of determination (R²) was 0.247, indicating that brand image accounted for 24.7% of the variance in usage decisions, while the remaining 75.3% was influenced by other factors outside the model. These results suggest that a more favorable brand image leads to a higher likelihood of consumers choosing Maxim's services. Aligned with Brand Equity theory, the findings emphasize the importance of consumer perception in shaping decisions. Practically, it implies that Maxim should continue to strengthen its brand identity, improve service quality, and enhance user experience to maintain and increase customer engagement.
Co-Authors Adi Mirwan Anggara, Muhammad Rade Alfa Cendrawani Cendrawani Dianthi , Martha Heriniazwi Endang SM , Anis Endang, Anis Ferizon, Jordi Hakim, Muhammad Syfa Ghofar Al Ilahi, Dio Rahmat Julianda, Refan Arta Lestari, Jemi Lupita, Rena Marlina, Asdianti Martha Heriniazwi Dianthi Maryaningsih, Maryaningsih Muhammad Luthfi Octamadian, Salza Leza Oktavia, Maria Ulfah Putra, David Mandala Putra, Dilmai Putra, Dirgantara Putra, Mardiansyah Satria Putri, Yuni Herlina Respati, Arum Indah Risdiyanto, Bayu S, Mawan Sri Narti, Sri Syafira, Girana Dea Syaputra, Ary Rahmad Tirta, Danu Vethy Octaviani YANTO YANTO Zainal Arifin