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All Journal Pendidikan Matematika TOFEDU: The Future of Education Journal Jurnal Multidisipliner Kapalamada Journal of Contemporary Issues in Primary Education Multifinance HYPOTHESIS : MULTIDISCIPLINARY JOURNAL OF SOCIAL SCIENCES MANIFESTASI : Jurnal Pendidikan dan Pengajaran
Sri Dewi Sartika
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Journal : Multifinance

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THE IMPACT OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION : A CASE STUDY ANALYZE HOTEL & RESIDENCE IN BANDUNG - WEST JAVA Muhammad, Farrel Febrian; Supriatna, Supriatna; Ratnawati, Aryanti; Ahmaddien, Iskandar; Sartika, Sri Dewi
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.255

Abstract

The purpose of this study was to determine the effect of product quality and price on customer satisfaction. This research was conducted at a Hotel & Residence located in the city of Bandung. The number of samples in this study was 97 hotels and residences as respondents with data collection through distributing questionnaires.  Methods, this research uses descriptive and associative methods. The data analysis technique used in this study is multiple linear regression. Results and value, based on the results of the analysis show that there is a significant positive effect of product quality variables on customer satisfaction at Hotel & Residence Bandung. There is a positive significant effect on the price variable on customer satisfaction at Hotel & Residence Bandung, for Product Quality and Price simultaneously have a significant effect on Customer Satisfaction with a coefficient of determination of 73.4%.
Co-Authors Ahmaddien, Iskandar Amanah Fatiha, Keysha Alea Anisah, Nia Anna Cesaria Dewi, Meyana Gaffar, Muh Syukri Indarissyifa, Lisa Puspita Ines Tasya Jadidah Jadidah, Ines Tasya Maharani, Nabila Maryamah , Maryamah Mayang Sari, Tri Adha Muhamad Afandi Muhammad, Farrel Febrian Naina, Siti Arbaina Juliana Neli, Neli Nurrahma, Nurrahma Putri, Suciani Ratnawati, Aryanti Rini Wulandari Sari, Tri Adha Mayang Sofia Edriati Supriatna Supriatna Yulia Tri Samiha