Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Ekonomika Jurnal Ilmiah Akuntansi dan Finansial Indonesia Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Journal of Maritime Empowerment Bahtera Inovasi Khidmat: Journal Community Service
Kiki Wulandari
Universitas Maritim Raja Ali Haji
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Bahtera Inovasi

 1 
Analisis Pengaruh Kredibilitas Endorses DAI Dalam Iklan Terhadap Minat Beli Pada Produk Telkomsel Kiki Wulandari
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2754

Abstract

This research aimed to examine the effect of the attractiveness, trustworthiness, expertise toward attitude toward advertisement and attitude toward advertisement toward purchase intention. The research respondent were the people in DIY who use Telkomsel provider. Data were analized with AMOS. The result of analyze showed that the attractiveness had a significant influence to attitude toward advertisement, trustworthiness had a significant influence to attitude toward advertisement, expertise had a significant influence to attitude toward advertisement, attitude toward advertisement had a significant influence to purchase intention.
Co-Authors Akhirman, Akhirman Astuti Astuti Bachtiar, Nasri Dadi Akhmad Perdana Fatahurrazak Indra Firdiyansyah Iranita Iranita Jack Febriand Adel JALAL, ABDUL Mohammad Syuzairi Muhammad Hidayat Nurhasanah Nurhasanah Putra, Febriandi Prima Tan, Firwan Yossi Hendriati