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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Bisman (Bisnis dan Manajemen): The Journal of Business and Management International Journal of Social Service and Research Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Sistim Informasi dan Teknologi Indonesian Journal of Community Diversity and Engagement SWARNA SABAJAYA Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Escalate : Economics and Business Journal Jurnal Ekonomi, Manajemen, Akuntansi Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi ABDIMAS NUSANTARA ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Budi Utami
Faculty Of Economics And Business, Universitas Islam Majapahit, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH ONLINE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA SKINCARE MS GLOW (STUDI KASUS PADA KONSUMEN SKINCARE MS GLOW DIWILAYAH MOJOKERTO) Siti Shokkikhah; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2878

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online marketing terhadap keputusan pembelian skincare MS Glow di wilayah Mojokerto. penelitian ini berjenis penelitian kuantitatif dengan sampel berjumlah 100 orang diambil dengan teknik purposive sampling. Data dianalisis menggunakan Regresi Linear Berganda. Signifikansi variabel kualitas produkn(X1) sebesar 0,000 < 0,05 dan nilai t hitung 7,054 > t tabel 1.989 maka variabel X1 berpengaruh secara signifikan terhadap keputusan pembelian (Y). Signifikansi variabel trust (X2) sebesar 0,000 < 0,05 dan nilai t hitung 6,152 > t tabel 1.989 maka variabel X2 berpengaruh secara signifikan terhadap keputusan pembelian (Y). Signifikansi variabel kemudahan (X3) sebesar 0,000 < 0,05 dan nilai t hitung 72,236 > t tabel 1.989, Signifikansi variabel persepsi resiko (X4) sebesar 0,000 < 0,05 dan nilai t hitung 7,050 > t tabel 1.989 maka variabel X4 berpengaruh secara signifikan terhadap keputusan pembelian (Y). Signifikansi variabel harga (X5) sebesar 0,000 < 0,05 dan nilai t hitung 5,811 > t tabel 1.989 maka variabel X5 berpengaruh secara signifikan terhadap keputusan pembelian (Y), Signifikansi variabel promosi (X6) sebesar 0,000 < 0,05 dan nilai t hitung 82,305 > t tabel 1.989 maka variabel X6 berpengaruh secara signifikan terhadap keputusan pembelian (Y).
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI MOJOKERTO Novelia Puspita Meidi; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2879

Abstract

Salah satu platform dagang elektronik Shopee masih menjadi posisi teratas sebagai aplikasi belanja daring digunakan oleh masyarakat Indonesia. Penelitian bertujuan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian pada Marketplace Shopee di Mojokerto. Mengguanakan metode kuantitatif dengan desain exploratory research. Terpilih 150 responden yakni, konsumen yang melakukan pembelian pada Marketplace Shopee. Pengumpulan dan penilaian data yang layak diuji menggunakan skala likert dengan teknik non probality sampling dengan pendekatan purposive sampling, diolah menggunakan SPSS 25. Uji validitas dan reabilitas menggunakan analisis faktor (BTS) dalam penelitian ini nilai bts signifikan dibawah 0,05 maka model yang dibentuk layak digunakan. (KMO) nilai kmo berada pada range 0.5 sampai 1, maka sempel dapat digunakan. (PCA) apabila nilai elgen lebih besar dari 1(>1), maka semakin respresentasive faktor tersebut untuk mewakili variable. Hasil dari penelitian 30 indikator menghasilkan 7 faktor yang berbentuk yaitu faktor pertama keakuratan informasi dan distribusi langsung, faktor kedua kemudahan transaksi,WOM dan ulasan, faktor ke tiga keamanan informasi dan ketepatan barang, faktor ke empat daya tarik, faktor ke lima kesesuaian pelayanan, faktor ke enam pemasaran dan distribusi tidak langsung, faktor ke tujuh Faktor komunikasi harga yang berkualitas dan ongkir
PENGARUH KREDIBILITAS PERUSAHAAN TERHADAP LAYANAN PURNA JUAL DI PT TUNAS DWIPAMANDALA MOJOKERTO Eny Setyariningsih; Budi Utami; M. Syamsul Hidayat
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2895

Abstract

Penelitian ini menggunakan 3 variabel bebas yaitu Keahlian perusahaan, Kepercayaan perusahaan, daya Tarik perusahaan terhadap variable terikat layanan purna jual. Populasi dalam penelitian ini adalah Konsumen PT Tunas Dwipamandala yang jumlahnya tidak diketahui, Tehnik pengambilan sampel dalam penelitian ini adalah Purposive Sampling, dengan jumlah 100 responden. Dalam penelitian ini menggunakan analisa regresi linier berganda dengan 3 variabel bebas dan 1 variabel terikat. Sedangkan analisa hipotesa menggunakan uji parsial, selain itu peneliti juga menganalisa pengaruh hubungan variabel bebas dan variabel terikat dengan mengggunakan analisa determinan. Analisa dan hasil penelitian ini terbukti bahwa: 1) Variabel Keahlian Perusahaan (X1) t hitung sebesar 7.503 nilai α (0.005) terbukti berpengaruh signifikan terhadap Layanan Purna jual. 2) Variabel Kepercayaan perusahaan (X2) t hitung sebesar 2,026 nilai α (0.015) terbukti berpengaruh signifikan terhadap Layanan Purna jual. 3) Variabel Daya Tarik (X3) t hitung 8.455 dengan nilai α (0.000) terbukti berpengaruh signifikan terhadap Layanan Purna jual. 4) Hasil uji Determinasi besaran koefisien Adjusted R square sebesar 0,763 maka diartikan bahwa variabel kahlian perusahaan, Kepercayaan perusahaan dan Daya tarik perusahaan berpengaruh signifikan terhadap Layanan purna jual perusahaan sebesar 76% dan sisanya dipengarui oleh vaktor lain diluar 3 variabel tersebut.
PENDAMPINGAN PADA UMKM SEPATU DAN SANDAL WANITA “BERBIE” MOJOKERTO Budi Utami; Mohamad Syamsul Hidayat; Eny Setyariningih
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i1.251

Abstract

Persaingan bisnis dalam perekonomian dewasa ini semakin berkembang,tidak terkecuali dengan Usaha Mikro ,Kecil dan Menengah.Dimana usaha ini menjadi dayatarik bagi semua orang ,sehingga semakin berkembang jumlahnya.Namun demikian banyak permasalahan yang terjadi pada UMKM,bukan hanya masalah dari aspek permodalan.Tetapi juga masalah aspek pasar dan pemasaran,aspek legalitas dan aspek lainnya yang dapat menyebabkan UMKM sulit untuk berkembang. Demikian juga dengan yang di alami oleh UMKM sepatu sandal Wanita “Berbie” di Mojokerto.  Oleh  sebab itu Tim pengabdian  melakukan  pendampingan terhadap  UKM ini berkaitan berkaitan dengan aspek legalitas, aspek pemasaran,aspek bidang manajemen dan manajemen keuangan yang termasuk pendampingan dalam penyusunan laporan keuangan.
Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Mohamad Syamsul Hidayat; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Pendampingan Strategi Promosi Media Sosial pada UMKM Krecek Rambak “UD Rengas Jaya” Mojoanyar Kabupaten Mojokerto M.Syamsul Hidayat; Budi Utami; Eny Setyariningsih; Toto Heru Dwihandoko
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.987

Abstract

Social media is one of the main digital marketing strategies used to promote business products, with the aim of obtaining maximum profits (Hidayat et al., 2022). Social media and digital technology are gradually changing the way companies market their own products (Fraccastoro et al., 2021). However, there are still many MSMEs that do not use online sales optimally when marketing their products. Likewise, the MSME "Rengas Jaya" Mojokerto in carrying out its product marketing activities already uses digital technology. To overcome this problem, the Service Team of the Faculty of Economics, Majapahit Islamic University designed a solution by providing assistance in preparing a Digital Marketing strategy so that partners understand what a good marketing management strategy is by utilizing social media.This has an impact on increasing sales at the MSME "Rengas Jaya" address Mejero Village, Mojoanayar District, Mojokerto Regency. It is hoped that through digital marketing assistance it will have an effect on increasing their income. The results obtained from this activity for partners are: Partners understand the promotion strategy via social media. Then, by implementing the promotion strategy via social media, partners can increase the number of customers and increase sales.
Pengaruh Shopee Paylater dan Promosi Flash Sale terhadap Impulse Buying melalui Kepercayaan sebagai Variabel Intervening: (Studi Kasus pada Pengguna Marketplace Shopee di Mojokerto) Sindy Khoirunnisa; Eny Setyariningsih; Budi Utami
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1034

Abstract

Rapid technological developments in the industrial revolution 4.0 era have brought major changes in various areas of life, including internet technology which has had an impact on the business world. One online business that is growing rapidly is the Shopee marketplace. Using features on the Shopee marketplace without being wise causes uncontrolled impulse buying behavior. This research aims to determine the effect of Shopee paylater and flash sale promotions on impulse buying through trust as an intervening variable (case study of Shopee marketplace users in Mojokerto). This research uses a quantitative approach with the population of Shopee marketplace users in Mojokerto. The sample consisted of 300 respondents, with a questionnaire as a data collection tool. The data analysis method uses path analysis with smartPLS 4 software. The research results show that shopee paylater has a positive and significant effect on trust in the shopee marketplace, flash sale promotions have a positive and significant effect on trust in the shopee marketplace, trust has a positive and significant effect on impulse buying in the shopee marketplace , shopee paylater has a positive and significant effect on impulse buying on the shopee marketplace, flash sale promotions have a positive and significant effect on impulse buying on the shopee marketplace, shopee paylater has a positive and significant effect on impulse buying through trust in the shopee marketplace, flash sale promotions have a positive and significant effect against impulse buying through trust in the Shopee marketplace.
DIGITAL MARKETING STRATEGY, MARKETING COMMUNICATION AND PROMOTION OF IPHONE USER PURCHASE INTEREST Djoko Widagdo; Budi Utami; Dwi Wahyono; Achiruddin Siregar; Triana Agustini
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i1.8452

Abstract

PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research uses a multiple linear regression analysis model.FINDING - The results of the partial analysis of digital marketing strategies and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. Marketing communication has a positive but insignificant effect on iPhone users' purchasing interest. Simultaneous results obtained that digital marketing strategies, marketing communication, and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. The results of the Adjusted R Square value were proven to be 42.3% and the remaining 57.7% was explained by other variables such as consumer behavior, product quality, and others.
The Role of Psychological Pricing and Perceived Value in Driving Purchase Decisions: Managerial and Digital Entrepreneurship Perspectives Budi Utami; Syamsul Hidayat; Eny Setyariningsih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10637

Abstract

This study aims to analyze the role of psychological pricing strategies and perceived value in influencing consumer purchasing decisions, with an emphasis on managerial and digital entrepreneurship perspectives. The main focus of this research is Generation Z consumers in East Java who actively make transactions on TikTok Shop, as one of the rapidly growing social commerce platforms. A quantitative approach was used with a probability sampling method on 227 respondents. The results of the study show that low price strategies and flash sales, which are designed based on a psychological approach, significantly influence consumer value perceptions and have a direct impact on purchasing decisions. Perceived value acts as an important mediator that strengthens the influence of both strategies on purchase intentions. In the context of digital entrepreneurship, these findings are relevant because they show how business actors can utilize pricing mechanisms based on consumer psychology to increase sales conversions, loyalty, and shopping experiences. The practical implications of this study indicate that digital MSMEs must integrate pricing strategies with an understanding of digital consumer behavior in order to be able to compete in a competitive and dynamic social platform-based e-commerce ecosystem.
Faktor - Faktor yang Mempengaruhi Kinerja Pegawai pada Pia “Wijaya” Naluri Nafi’ Annurudzati; Nersiwad Nersiwad; Budi Utami
Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi Vol. 1 No. 2 (2023): Desember, Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/manivest.v1i2.48

Abstract

Companies with high performance can plan various policies. Performance is the result of work in quality and quantity achieved by a person in carrying out their duties in accordance with the responsibilities given to them. Humans as the wanting creature means that humans naturally have various desires and needs that will never run out. It is with this aim to fulfill the desires and needs that humans work. The purpose of this research is to find out whether motivation has a partial effect on employee performance at Pia Wijaya, to find out whether the work environment has a partial effect on employee performance at Pia Wijaya, to find out whether salary has a partial effect on employee performance at Pia Wijaya, to find out whether work discipline has a partial effect on employee performance at Pia Wijaya, to find out whether job satisfaction has a partial effect on employee performance at Pia Wijaya and to find out whether motivation, work environment, salary, work discipline, and job satisfaction have a simultaneous effect on employee performance . In this study, researchers used a type of quantitative research. The quantitative approach is an approach in research that uses numbers to analyze the relationship between variables (Sugiyono, 2014). The results in this study are that the significance value of X1 is 0.199 > 0.05, which means that X1 does not affect Y or motivation does not affect employee performance at PIA WIJAYA, the significance value of X2 is 0.530 > 0.05, which means that X2 does not affect Y or work environment has no effect on employee performance, the significance value of X3 is 0.793 > 0.05, which means that X3 has no effect on Y or salary has no effect on employee performance, the significance value of X4 is 0.275 > 0.05, which means that work discipline X4 has no effect on Y or work discipline has no effect on employee performance. The effect of job satisfaction on employee Y performance, the significance value of X5 is 0.914 > 0.05, which means that X5 has no effect on Y or job satisfaction has no effect on employee performance, a significance result of 0.735 which is greater than 0.05. Thus it can be concluded that there is no simultaneous influence of X1, X2, X3, X4 AND X5 on Y.
Co-Authors Achiruddin Siregar Arnold Sultantio Hutabarat Bambang Ismaya Djoko Widagdo Dwi Wahyono Dwihandoko, Toto Heru Eny Setyariningih Eny Setyariningsih Frans Sudirjo Jasmine Fitria Wibowo Lely Indriani M. Syamsul Hidayat M.Syamsul H Naluri Nafi’ Annurudzati Nersiwad Novelia Puspita Meidi Salzabila Artamevia Santi Dwi Rosadi Setyariningsih, Eny Sindy Khoirunnisa Siti Shokkikhah Syamsul Hidayat Tiara Mufarihah ‘Aini Toto Heru DH Vivid Violin Yanto Budi Prasetya