Article Per Year (5 Year)
p-Index From 2020 - 2025
4.462
P-Index
This Author published in this journals
All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat PRIVE: Jurnal Riset Akuntansi dan Keuangan Jurnal Review Pendidikan dan Pengajaran (JRPP) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Social Service and Research Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Sistim Informasi dan Teknologi Indonesian Journal of Community Diversity and Engagement SWARNA SABAJAYA Jurnal Pengabdian Kepada Masyarakat Journal of Social Science and Business Studies Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Philosophiamundi : Journal of Global Humanistic Studies SWARNA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Humanities and Social Sciences
Budi Utami
Faculty Of Economics And Business, Universitas Islam Majapahit, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
A MARKETING MANAGEMENT MENTORING : STRENGTHENED MANAGEMENT FOR SURVIVAL MICRO, SMALL AND MEDIUM BUSINESS DURING PANDEMIC COVID 19 utami budi
IJCDE (Indonesian Journal of Community Diversity and Engagement) Vol. 2 No. 1 (2021): Vol. 2 No. 1 , 2021
Publisher : LEMBAGA PENELITIAN, PENGABDIAN PADA MASYARAKAT, PENINGKATAN AKTIVITAS INSTRUKSIONAL, PENINGKATAN DAN PENJAMINAN MUTU UNIVERSITAS ISLAM MAJAPAHIT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has had a serious impact on the economy. Economic activity has been hampered due to widespread health issues. As a result, many aspects of life are affected, especially in micro, small and medium enterprises (MSMEs). Sales fell significantly due to the declining purchasing power of the people. This is also experienced by the WanQi Factory micro, small and medium enterprises (MSMEs). This home industry (MSME) produces and markets bags and accessories. During the pandemic covid 19, WanQi Factory experienced a very significant decrease in sales. If this continues continuously, it is certain that WanQi Factory's home industry (MSMEs) will close its business or experience a wall. Managerial action is therefore required to address the issue. The method of implementation of this activity is to observe, identify problems and mentor problem solutions by monitoring and mentoring management. The solutions offered do digital marketing, branding and expansion of the sales area
IMPLEMENTATION OF THE MARKETING MIX STRATEGY TO INCREASE SALES VOLUME IN THE COVID-19 PANDEMIC Utami Budi Utami; Eny Setyariningsih
IJCDE (Indonesian Journal of Community Diversity and Engagement) Vol. 3 No. 1 (2022): Vol 3 No 1, 2022
Publisher : LEMBAGA PENELITIAN, PENGABDIAN PADA MASYARAKAT, PENINGKATAN AKTIVITAS INSTRUKSIONAL, PENINGKATAN DAN PENJAMINAN MUTU UNIVERSITAS ISLAM MAJAPAHIT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The importance of small and medium-sized enterprises (MSMEs) is reflected in their contribution to the national economy. Although MSME contributes significantly to the national economy, it faces many problems. While these MSMEs are being strengthened, Indonesia and the world are facing an unexpected catastrophe, the emergence of the outbreak of COVID 19. This outbreak certainly poses new short-term challenges for MSME support. The biggest challenge for MSME is the decline in demand. Declining activity and economic growth at both national and global levels have affected the decline in public demand, including the products and services produced by MSME. MSME Arin Bakery is also experiencing this. During the pandemic period from 2020 to 2021, sales declined significantly. In addition to this, there is the emergence of competitors in the same place as rising raw material prices. Community service activities are conducted in the form of mentoring and counseling to support UMKM Arin Bakery. This activity can be divided into several stages. That is the observation and question stage, the situation analysis stage, and the stage of providing input or alternative solutions. The result of this activity is in the form of a 4P marketing strategy proposal (product, price, location, promotion).
PENGARUH BRAND IMAGE, BRAND TRUST, DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN PADA HP OPPO (STUDI PADA KONSUMEN OPPO DI MOJOKERTO) Jasmine Fitria Wibowo; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3218

Abstract

Beragamnya merek produk smartphone yang tersebar luas dan jauh jangkauannya membuat pembeli lebih berhati-hati dalam memilih produk yang di inginkan, karena pada umumnya merek-merek besar sangat menarik minat pembeli untuk berbelanja. Oppo merupakan salah satu dari bagian ponsel pintar yang mampu menguasai pasar Indonesia. Tujuan penelitian dimaksudkan untuk mengetahui pengaruh dari brand image, brand trust dan brand loyalty terhadap keputusan pembelian Hp Oppo di Mojokerto dengan menggunakan SPSS version 24. Dengan deskriptif kuantitatif dan teknik dalam pengambilan sampel menggunakan Purposive Sampling. Sampel yang digunakan adalah pengguna Hp Oppo di Mojokerto sejumlah 120 responden. Metode analisis data yakni regresi linier berganda dengan persamaan regresi: Y= 0,693 + 0, 328X1 + 0,176X2 + 0,397X3. Dengan nilai t tabel 1,658 dan nilai F tabel 2,68 dengan tingkat singnifikansi 5%. Berdasarkan uji parsial dapat dibuktikan bahwa: 1) varibel brand image dengan t-hitung 2,957 > t-tabel 1,658 dengan nilai signifikansi 0,000 < 0,05. 2) variabel brand trust memiliki t-hitung 2,191 > t-tabel 1,658 dengan nilai signifikansi 0,000 < 0,05. 3) variabel brand loyalty t-hitung 2,957 > t-tabel 1,658. Hal ini membuktikan bahwa brand image, brand trust dan brand loyalty berpengaruh terhadap keputusan pembelian. Hasil uji simultan memiliki F-hitung 43,313 > F-tabel 2,68 dengan nilai signifikansi 0,000 < 0,05. Sedangkan nilai Adjusted R2 0,616 dapat dijelaskan yakni 61,6% dari brand image, brand trust dan brand loyalty berkontribusi dalam mempengaruhi keputusan pembelian. Adapun sisanya yakni 38,4% dijelaskan oleh variabel lain diluar penelitian ini.
PENDAMPINGAN PADA UMKM SEPATU DAN SANDAL WANITA “BERBIE” MOJOKERTO Budi Utami; Mohamad Syamsul Hidayat; Eny Setyariningih
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i1.251

Abstract

Persaingan bisnis dalam perekonomian dewasa ini semakin berkembang,tidak terkecuali dengan Usaha Mikro ,Kecil dan Menengah.Dimana usaha ini menjadi dayatarik bagi semua orang ,sehingga semakin berkembang jumlahnya.Namun demikian banyak permasalahan yang terjadi pada UMKM,bukan hanya masalah dari aspek permodalan.Tetapi juga masalah aspek pasar dan pemasaran,aspek legalitas dan aspek lainnya yang dapat menyebabkan UMKM sulit untuk berkembang. Demikian juga dengan yang di alami oleh UMKM sepatu sandal Wanita “Berbie” di Mojokerto.  Oleh  sebab itu Tim pengabdian  melakukan  pendampingan terhadap  UKM ini berkaitan berkaitan dengan aspek legalitas, aspek pemasaran,aspek bidang manajemen dan manajemen keuangan yang termasuk pendampingan dalam penyusunan laporan keuangan.
The Relationship between Customer Satisfaction and Loyalty: A Systematic Literature Review Budi Utami; M. Syamsul Hidayat; Eny Setyariningsih
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.222

Abstract

Customer behavior in making decisions to purchase goods or services is always dynamic. The satisfaction obtained by customers ultimately leads to loyalty to the product or service. There are several studies and discussions that still have different results regarding the relationship between customer satisfaction and customer loyalty. Therefore, the goal This article aims to provide a clearer understanding of the relationship between satisfaction and customer loyalty by conducting a systematic literature review of 200 Scopus indexed publications. From these 200 articles, we selected a minimum of 95 citations. Then we further selected 23 relevant publication articles. from 2011 to 2022.The results of the analysis identify in general that customer satisfaction has a relationship and influence on customer loyalty.
The Application of Extended Expectation-Confirmation Model to Identify Influencing Factors Digital Loyalty for Mobile-Based Travel Platform Frans Sudirjo; Vivid Violin; Arnold Sultantio Hutabarat; Lely Indriani; Budi Utami
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jsisfotek.v5i2.246

Abstract

The aim of this study was to determine the factors that impact the faithfulness of users on digital travel platforms, using the model proposed by researchers on satisfaction and loyalty based on user perceptions using the Expectation-Confirmation Model, which was enhanced by incorporating the variables of security and loyalty. Surveys were distributed online using a purposive sampling technique, and the minimum number of samples was determined using the Slovin formula with a 5% confidence interval. Subsequently, the data collected was analyzed using Ms. Excel and the PLS-SEM approach with SmartPLS. According to the findings of this study, out of the seven hypotheses, two hypotheses from travel A and B were rejected, specifically the security hypothesis regarding satisfaction and the satisfaction hypothesis regarding continuance intention. Similarly, the perceived usefulness hypothesis regarding continuance intention was rejected for travel A and B due to the path coefficient value and t-test of the hypothesis being less than 0.1 and 1.96. However, four hypotheses were accepted for all three platforms. According to the calculation of R2, satisfaction, continuance intention, and perceived utility are the three criteria that have the most impact on loyalty on the three digital travel platforms.
Pelatihan Pemasaran dan Distribusi UMKM Bambang Ismaya; Yanto Budi Prasetya; Budi Utami; M. Syamsul Hidayat; Eny Setyariningsih
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v1i4.173

Abstract

Pelatihan ini membahas tentang penggunaan pemasaran berbasis teknologi dan upaya untuk meningkatkan pemasaran dalam UMKM. Pelatihan ini memberikan pengetahuan dan analisis yang diperlukan pemilik usaha dalam merancang strategi pemasaran guna meningkatkan daya saing mereka di pasaran dan meningkatkan maupun menarik jumlah konsumen. Pemasaran merupakan suatu proses sosial dan manajerial di mana individu dan kelompok memenuhi kebutuhan mereka dengan menciptakan penawaran produk bernilai. Inti dari kegiatan pemasaran adalah mengembangkan produk, distribusi, komunikasi, penetapan harga, dan pelayanan agar dapat memenuhi kebutuhan dan keinginan konsumen. Pemasaran memiliki peran yang sangat penting dalam keberhasilan suatu usaha. Ketika produk yang ditawarkan sesuai dengan keinginan konsumen, harga ditetapkan dengan tepat, lokasi dan saluran distribusi dipilih dengan cermat, dan promosi dilakukan secara tepat sasaran, maka kinerja usaha akan meningkat baik dari segi pemasaran maupun omzet yang dihasilkan. Hasil penelitian menunjukkan bahwa strategi pemasaran menjadi kunci utama bagi UMKM untuk mencapai tujuan bisnisnya dan bersaing secara efektif di pasar dengan menyampaikan nilai yang diinginkan konsumen. Langkah strategis yang dapat diambil oleh UMKM meliputi menentukan produk yang sesuai dengan pasar, menetapkan harga yang tepat dengan mempertimbangkan Break Even Price (BEP), memilih lokasi usaha yang strategis, melakukan promosi efektif melalui media sosial, mempersiapkan sumber daya manusia yang sesuai, mengelola proses produksi dengan efisien, dan menciptakan kemasan menarik untuk meningkatkan penjualan produk. Pelatihan juga diindetifikasikan sebagai kebutuhan penting bagi pelaku UMKM untuk mampu mengembangkan kualitas produk, strategi promosi melalui media social dan memilih saluran distribusi yang tepat pada era digital.
Literature Review: Halal Culinary Marketing Strategy To Improve The Competitiveness MSMEs In Indonesia Budi Utami; Eny Setyariningsih; M Syamsul Hidayat; Toto Heru DH
International Journal of Social Service and Research Vol. 3 No. 9 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i9.530

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of the Indonesian economy, including the culinary sector. Food is considered one of the significant aspects that affect visitor satisfaction with a destination, especially Muslims. Local food that is currently trending is enough to increase its own interest in the community, especially Muslims, namely Warung Pecel based on Sharia or Halal. It is one type of MSME that combines the principles of shari'ah with their business activities. The purpose of this literature review is to identify marketing strategies that can be used to increase the competitiveness of Sharia pecel pinstripe rice stalls. This research uses the literature review method of journals from ScienceDirect, Researchgate, and Google Scholar. The results of the literature review show that there are 15 articles explaining several marketing strategies that can be applied to increase the competitiveness of Sharia pecel rice stalls. Relevant marketing strategies include the application of digital marketing, market segmentation, and appropriate targeting, branding and product differentiation, network marketing and strategic alliances, use of social media, value-based marketing, effective marketing promotion and communication, and experience marketing. In addition, by understanding the values of Sharia and promoting them effectively, Warung Pecel can differentiate itself from competitors and create a unique experience for customers. The limitation of the study which samples of MSMEs with pecel stalls.
PENGARUH PRICE DISCOUNT DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE (STUDI KASUS PADA KONSUMEN SHOPEE DI WILAYAH MOJOKERTO) Salzabila Artamevia; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2876

Abstract

Penelitian ini bertujuan dalam rangka mengidentifikasi pengaruh dari price discount dan electronic word of mouth terhadap keputusan pembelian pada e-commerce Shopee di wilayah Mojokerto. Penggunaan metode dalam penelitian ini adalah metode kuantitatif. 100 responden terpilih menjadi sampel penelitian yakni, konsumen yang melakukan pembelian pada e-commerce Shopee. Skala Likert digunakan penelitian dalam pengumpulan data dengan teknik non probability sampling dengan pendekatan purposive sampling, data diolah menggunakan SPSS 25. Hasil penelitian menjelaskan bahwa price discount dan electronic word of mouth berpengaruh masing-masing dan simultan terhadap keputusan pembelian.
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK HANDBODY SCARLETT (STUDI KASUS PADA PENGGUNA HANDBODY SCARLETT DI WILAYAH MOJOKERTO ) Tiara Mufarihah ‘Aini; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2877

Abstract

Peneliti ini bertujuan untuk mengetahui pengaruh celebrity endorser, brand image dan brand trust terhadap keputusan pembelian pada produk handbody scarlett di wilayah Mojokerto. Penelitian ini merupakan penelitian kuantitatif, teknik pengumpulan data yang digunakan adalah kuesioner sebanyak 100 responden yang diambil menggunakan teknik purposive sampling. Teknik analisa data yang digunakan adalah analisis regresi linier berganda. Data diolah menggunakan SPSS 25. Hasil penelitian menjelaskan bahwa celebrity endorser, brand image dan brand trust berpengaruh secara parsial dan simultan terhadap keputusan pembelian handbody Scarlett.
Co-Authors Ahmad Fahrudin Ainun Mardiah Albertus Hengka Nove Arnold Sultantio Hutabarat Astuti, Enny Diah Bambang Ismaya Baso Intang Sappaile Desty Endrawati Subroto Dina Destari Eny Setyaningsih Eny Setyariningih Frans Sudirjo Ika Yuniwati, Ika Jasmine Fitria Wibowo Lely Indriani Lutvia Nurul M. Syamsul Hidayat M.Syamsul H Mia Aina Mozart Malik Ibrahim Novelia Puspita Meidi Rachman, Reza Saeful Salzabila Artamevia Santi Dwi Rosadi Setyariningsih, Eny Siti Shokkikhah Tamaulina Br Sembiring Tiara Mufarihah ‘Aini Toto Heru DH Vivid Violin Wardatun Nisa Yanto Budi Prasetya Yuli Rohmiyati Yuniar Sakinah Waliulu